GUARANTEED PASS – Toronto Metropolitan University
Description: ENT 101 Week 11 Quiz (2025 update) includes all verified questions
and answers from Toronto Metropolitan University’s Entrepreneurship course.
Covers business growth, financing, and venture strategy concepts.
Keywords: ENT 101 Toronto Metropolitan University Entrepreneurship Week 11
Quiz Business Growth Verified Answers
Section 1: Foundations of Growth and Strategy (Questions 1-20)
1. What is the primary purpose of a "Mission Statement"?
A) To outline the company's financial projections.
B) To declare the company's core purpose and focus.
C) To list the company's products and services.
D) To detail the company's marketing strategy.
Answer: B) To declare the company's core purpose and focus. ✅
2. A "Vision Statement" primarily describes:
A) The target market for the business.
B) The operational plan for the next year.
C) What the business aspires to become in the future.
D) The company's current profitability.
Answer: C) What the business aspires to become in the future. ✅
3. Which of the following is a component of a SWOT analysis?
A) Timeline
B) Weaknesses
C) Budget
D) Tactics
Answer: B) Weaknesses ✅
,4. In a SWOT analysis, a new government regulation that helps your business is
considered a/an:
A) Strength
B) Weakness
C) Opportunity
D) Threat
Answer: C) Opportunity ✅
5. The "T" in the TOWS matrix stands for:
A) Tactics
B) Timing
C) Threats
D) Team
Answer: C) Threats ✅
6. A strategy that involves selling new products to existing markets is known as:
A) Market Penetration
B) Market Development
C) Product Development
D) Diversification
Answer: C) Product Development ✅
7. According to the Ansoff Matrix, selling existing products in new international
markets is an example of:
A) Market Penetration
B) Market Development
C) Product Development
D) Diversification
Answer: B) Market Development ✅
8. What is a "Sustainable Competitive Advantage"?
A) A temporary lead gained by being first to market.
B) A unique advantage that is difficult for competitors to replicate.
C) A marketing campaign that goes viral.
, D) Having the lowest prices in the industry.
Answer: B) A unique advantage that is difficult for competitors to replicate. ✅
9. Which term describes the process of setting long-term goals and actions for
an organization?
A) Operational Planning
B) Strategic Planning
C) Financial Budgeting
D) Marketing Analysis
Answer: B) Strategic Planning ✅
10. A business that focuses on a narrow segment of a market is employing a
______ strategy.
A) Cost Leadership
B) Differentiation
C) Focus (Niche)
D) Diversification
Answer: C) Focus (Niche) ✅
11. The "Value Proposition" is best defined as:
A) The cost of producing a good or service.
B) The unique benefit a customer gets from using your product.
C) The company's mission statement.
D) The price point of the product.
Answer: B) The unique benefit a customer gets from using your product. ✅
12. Which of Porter's Five Forces analyzes the threat of similar products from
other industries?
A) Threat of New Entrants
B) Bargaining Power of Suppliers
C) Threat of Substitute Products
D) Intensity of Rivalry
Answer: C) Threat of Substitute Products ✅