MGCR 352 Final Exam
LATEST 2025-2026 WITH
QUESTIONS AND
CORRECT VERIFIED
ANSWERS GRADED A+
GUARANTEED 100%
PASS
What can you sell in Marketing? - ANSWER-products, services, experiences
What are the Five Marketing Philosophies? - ANSWER-1. Production Philosophy
2. Product Philosophy
3. Selling Philosophy
4. Marketing Philosophy
5. Societal Marketing Philosophy
Production Philosophy - ANSWER-focus on affordability and availability of their
products (toothpaste)
,Product Philosophy - ANSWER-focus on quality and innovation (macbook)
Selling Philosophy - ANSWER-focus on promoting and hard selling a product
(marketing something you don't want, like life insurance)
**Marketing Philosophy - ANSWER-focus on customer satisfaction and relationships
with the consumer (harley davidson)
Societal Marketing Philosophy - ANSWER-focus on a long term value to both consumer
and society (terms)
Push Strategy - ANSWER-inside out selling -> advertising, promotion, price to PUSH.
Leads to marketing myopia (the failure to recognize value and benefits). Includes
Production Philosophy, Product Philosophy, and Selling Philosophy.
Pull Strategy - ANSWER-outside-in selling -> firms PULLING info out of consumers,
using it to create. requires information about customers, competitors, and markets.
Includes Marketing Philosophy and Societal Marketing Philosophy.
Understanding the Customer - ANSWER-Customer Perceived Value
Customer Satisfaction
Relationship Marketing
Customer Perceived Value - ANSWER-the subjective view of the marketing offer,
compared to others
Customer Satisfaction - ANSWER-the subjective view of the value received from the
marketing offers in return for a price. Delight -> value -> price.
Relationship Marketing - ANSWER-creating financial benefits, social benefits, and
structural ties through relationship building
Customer Lifetime Value - ANSWER-the value of all the purchases that a customer
makes over a lifetime
What is a Market Segment? - ANSWER-A small group of relatively homogenous buyers
that can be targeted. Shared characteristics that give them a specific want/need.
What are the 5 types of segmentation? - ANSWER-Geographic, Demographic,
Psychographic, Behavioural (sought benefits), Behavioural (usage rate)
What are the three strategies to evaluate segmentation? - ANSWER-Size and Growth
of Segment
Structural Attractiveness
Objectives and Resources
, What is targeting? - ANSWER-picking the segment that is most appropriate for your
marketing strategy - what groups will respond to your 4Ps?
Mass Marketing - ANSWER-no segments and a single mix (coca-cola)
Differentiated Marketing - ANSWER-large segments with specific marketing mixes (kids
& young adults)
Niche Marketing - ANSWER-small segments with specific marketing mixes
Micromarketing - ANSWER-customized marketing to individuals
What is Positioning? - ANSWER-the place that an offering occupies in the consumer's
minds on attributes relative to competitors products
Product Differentiation - ANSWER-What you DO to the product to make it different
Product Positioning - ANSWER-what you do to differentiate your product in the mind of
the consumer. what you "SAY".
Examples of product attributes - ANSWER-quality, warranty, perceived elegance,
product lifespan, size (PRICE IS NEVER A PERCEPTUAL MAP QUALITY)
What is Strategic Planning? - ANSWER-developing and maintaining a fit between your
goal and capabilities, and changing market opportunities. Strategic planning requires
long-term development and change, and should be constantly re-assessed
Mission Statement - ANSWER-helps set supporting objectives and functional strategies.
Set's an organization's purposes, and gives direction to internal stakeholders.
Strategic Business Unit - ANSWER-A product, or service opportunity that a company
does. A company can have several SBUs. An example of an SBU for Apple is the iPad
or iPhone. Can be planning and marketed independently from other SBUs of the same
company.
What are the 4 aspects of the BCG-Growth Share Matrix? - ANSWER-Stars, Question
Marks, Cash Cows, and Dogs
What are the two factors that the BCG growth share matrix is measured on? -
ANSWER-Business growth rate and Relative position/market share
Business Growth Rate - ANSWER-How much potential there is in the market
Relative Position/Market Share - ANSWER-how much of the market they already have
Star - ANSWER-High growth, high market share. Want to DEFEND position in market.
LATEST 2025-2026 WITH
QUESTIONS AND
CORRECT VERIFIED
ANSWERS GRADED A+
GUARANTEED 100%
PASS
What can you sell in Marketing? - ANSWER-products, services, experiences
What are the Five Marketing Philosophies? - ANSWER-1. Production Philosophy
2. Product Philosophy
3. Selling Philosophy
4. Marketing Philosophy
5. Societal Marketing Philosophy
Production Philosophy - ANSWER-focus on affordability and availability of their
products (toothpaste)
,Product Philosophy - ANSWER-focus on quality and innovation (macbook)
Selling Philosophy - ANSWER-focus on promoting and hard selling a product
(marketing something you don't want, like life insurance)
**Marketing Philosophy - ANSWER-focus on customer satisfaction and relationships
with the consumer (harley davidson)
Societal Marketing Philosophy - ANSWER-focus on a long term value to both consumer
and society (terms)
Push Strategy - ANSWER-inside out selling -> advertising, promotion, price to PUSH.
Leads to marketing myopia (the failure to recognize value and benefits). Includes
Production Philosophy, Product Philosophy, and Selling Philosophy.
Pull Strategy - ANSWER-outside-in selling -> firms PULLING info out of consumers,
using it to create. requires information about customers, competitors, and markets.
Includes Marketing Philosophy and Societal Marketing Philosophy.
Understanding the Customer - ANSWER-Customer Perceived Value
Customer Satisfaction
Relationship Marketing
Customer Perceived Value - ANSWER-the subjective view of the marketing offer,
compared to others
Customer Satisfaction - ANSWER-the subjective view of the value received from the
marketing offers in return for a price. Delight -> value -> price.
Relationship Marketing - ANSWER-creating financial benefits, social benefits, and
structural ties through relationship building
Customer Lifetime Value - ANSWER-the value of all the purchases that a customer
makes over a lifetime
What is a Market Segment? - ANSWER-A small group of relatively homogenous buyers
that can be targeted. Shared characteristics that give them a specific want/need.
What are the 5 types of segmentation? - ANSWER-Geographic, Demographic,
Psychographic, Behavioural (sought benefits), Behavioural (usage rate)
What are the three strategies to evaluate segmentation? - ANSWER-Size and Growth
of Segment
Structural Attractiveness
Objectives and Resources
, What is targeting? - ANSWER-picking the segment that is most appropriate for your
marketing strategy - what groups will respond to your 4Ps?
Mass Marketing - ANSWER-no segments and a single mix (coca-cola)
Differentiated Marketing - ANSWER-large segments with specific marketing mixes (kids
& young adults)
Niche Marketing - ANSWER-small segments with specific marketing mixes
Micromarketing - ANSWER-customized marketing to individuals
What is Positioning? - ANSWER-the place that an offering occupies in the consumer's
minds on attributes relative to competitors products
Product Differentiation - ANSWER-What you DO to the product to make it different
Product Positioning - ANSWER-what you do to differentiate your product in the mind of
the consumer. what you "SAY".
Examples of product attributes - ANSWER-quality, warranty, perceived elegance,
product lifespan, size (PRICE IS NEVER A PERCEPTUAL MAP QUALITY)
What is Strategic Planning? - ANSWER-developing and maintaining a fit between your
goal and capabilities, and changing market opportunities. Strategic planning requires
long-term development and change, and should be constantly re-assessed
Mission Statement - ANSWER-helps set supporting objectives and functional strategies.
Set's an organization's purposes, and gives direction to internal stakeholders.
Strategic Business Unit - ANSWER-A product, or service opportunity that a company
does. A company can have several SBUs. An example of an SBU for Apple is the iPad
or iPhone. Can be planning and marketed independently from other SBUs of the same
company.
What are the 4 aspects of the BCG-Growth Share Matrix? - ANSWER-Stars, Question
Marks, Cash Cows, and Dogs
What are the two factors that the BCG growth share matrix is measured on? -
ANSWER-Business growth rate and Relative position/market share
Business Growth Rate - ANSWER-How much potential there is in the market
Relative Position/Market Share - ANSWER-how much of the market they already have
Star - ANSWER-High growth, high market share. Want to DEFEND position in market.
