Test Bank for International Marketing, 2nd Edition by Baack (All Chapters included)

TEST BANK



International Marketing, 2nd
Edition by Daniel W. Baack




Complete Chapter Test Bank
are included (Ch 1 to 16)




** Immediate Download
** Swift Response
** All Chapters included

,Table of Contents are given below




1. Introduction to International Marketing
2. Culture and Cross-Cultural Marketing
3. Global Trade and Integration
4. Country Selection and Entry Strategies
5. International Marketing Planning, Organization and Control
6. Markets and Segmentation in an International Context
7. International Positioning
8. Market Research in the International Environment
9. International Product and Brand Marketing
10. International Product Standardization and Adaptation
11. International Pricing
12. International Finance and Pricing Implications
13. International Marketing Channel Management
14. International Distribution: Exporting and Retailing
15. Globally Integrated Marketing Communications
16. International Sales Promotions and Public Relations

,The test bank is organized in reverse order, with the last chapter displayed first, to ensure that all
chapters are included in this document. (Complete Chapters included Ch16-1)




Test Bank

Chapter 16: International Sales Promotions and Public Relations

1. Marketing activities that are designed to stimulate consumer and marketing channel demand
for a product or service are ______.
a. sales promotions
b. consumer promotions
c. trade promotions
d. channel promotions
e. market-based promotions
Ans: A


2. Which of the following include coupons, sweepstakes, refunds and rebates, premiums, bonus
packs, price-off programs, and samples?
a. sales promotions
b. consumer promotions
c. trade promotions
d. channel promotions
e. market-based promotions
Ans: B


3. Which of the following consist of trade allowances, trade contests, trade shows, and point-of-
purchase materials?
a. sales promotions
b. consumer promotions
c. trade promotions

, d. channel promotions
e. market-based promotions
Ans: C


4. Which of the following occurs when an international marketer promotes a product to
intermediaries?
a. channel strategy
b. push strategy
c. pull strategy
d. promotional strategy
e. market-based promotions
Ans: B


5. Which of the following focuses on stimulating product demand at the consumer level?
a. channel strategy
b. push strategy
c. pull strategy
d. promotional strategy
e. market-based promotions
Ans: C


6. The use of which of the following has waned in the United States, even though the technique
continues to be an effective promotional technique in other parts of the world?
a. direct mail
b. consumer promotions
c. trade promotions
d. direct marketing campaigns
e. market-based promotions