MKTG 3340 Final Exam
Study online at https://quizlet.com/_hwae0w
1. Role of Marketing: Generate profitable revenue
2. When a marketer can describe something it is called a: product concept
3. After buying an item we experience what?: cognitive dissonance
4. Ways to engage consumers, directly or indirectly: -Directly: physically, email newsletters,
one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you
-Indirectly: social media, PR, content marketing, commercials, billboards
5. Role of the internet in terms of marketing capabilities: -quicker speed
-less expensive
-reach more people more readily
-better target/micro target
-more efficient
6. Why digital marketing works..." better than non-digital": -overall efficiency
-less expensive
-dynamic/more immediate
-can change it
-FASTEST GROWING FORM OF MARKETING
7. Advantages of direct and digital: -Buyers and Sellers: convenience, ready access to many products,
access to comparative information about companies, products and competitors, interactive and immediate
-Sellers: tool to build customer relationships, low-cost, efficient, fast alternative to reach markets, flexible, access to
buyers not reachable through other channels
8. Advantages of transacting online: -quick feedback
-convenient
-immediate
-collects info about buyer
-effective and efficient
9. Role of a non-transactional website: -inform/advertise to the consumer
-create brand awareness
-trusted source
-charitable cause
-can provide information/advertise
, MKTG 3340 Final Exam
Study online at https://quizlet.com/_hwae0w
10. One to one marketing and personalization: -possible through email
-made possible by AI
-sales person to brand trying to connect and persuade you to buy their product or service
11. Role of viral marketing, how and why it works: -creating videos, ads, and other marketing
content that are so infectious that customers will seek them out or pass them along to their friends
-can be very inexpensive
-content is more likely to be viewed if it comes from a friend
12. Example of viral marketing video in class: Gangnam Style
13. Why blogs work and advantages: -strong following leads to higher engagement
-offer a fresh, person, cheap, and original way to enter consumer online and social media conversations
-similar to viral marketing
-ex. Mommy blogs sponsored by Walmart
14. What is spam?: -unsolicited/unwanted commercial email messages
-usually through email
-Spam was generally unwanted during WWII (the food) so when email became a thing, unwanted emails were also
deemed spam
15. Omni-channel is: -One person likes to buy the product by going to a blog/tv/store and then finally buys it.
Another person talks to their friend and sees the bike on the road then decides to buy it. All those persuasions have an
effect, so you must have content and a presence in each of those places.
-Complete and consistent in all representations of our product and that there are representations of our product in al
places people would look to buy our product
-Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
-Buyers shift seamlessly across online and in-store channels throughout the buying process
-Ex: Walmart, Target, and Macy's offer apps that pull customers to both their websites and stores.
16. Steps in the consumer behavior buying process: the process by which con-
sumers evaluate making a purchase decision: 1. need recognition/identify the problem
2. information search/information gathering
3. Identification/evaluation of alternatives]
4. Purchase decision
5. post-purchase evalutation
Study online at https://quizlet.com/_hwae0w
1. Role of Marketing: Generate profitable revenue
2. When a marketer can describe something it is called a: product concept
3. After buying an item we experience what?: cognitive dissonance
4. Ways to engage consumers, directly or indirectly: -Directly: physically, email newsletters,
one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you
-Indirectly: social media, PR, content marketing, commercials, billboards
5. Role of the internet in terms of marketing capabilities: -quicker speed
-less expensive
-reach more people more readily
-better target/micro target
-more efficient
6. Why digital marketing works..." better than non-digital": -overall efficiency
-less expensive
-dynamic/more immediate
-can change it
-FASTEST GROWING FORM OF MARKETING
7. Advantages of direct and digital: -Buyers and Sellers: convenience, ready access to many products,
access to comparative information about companies, products and competitors, interactive and immediate
-Sellers: tool to build customer relationships, low-cost, efficient, fast alternative to reach markets, flexible, access to
buyers not reachable through other channels
8. Advantages of transacting online: -quick feedback
-convenient
-immediate
-collects info about buyer
-effective and efficient
9. Role of a non-transactional website: -inform/advertise to the consumer
-create brand awareness
-trusted source
-charitable cause
-can provide information/advertise
, MKTG 3340 Final Exam
Study online at https://quizlet.com/_hwae0w
10. One to one marketing and personalization: -possible through email
-made possible by AI
-sales person to brand trying to connect and persuade you to buy their product or service
11. Role of viral marketing, how and why it works: -creating videos, ads, and other marketing
content that are so infectious that customers will seek them out or pass them along to their friends
-can be very inexpensive
-content is more likely to be viewed if it comes from a friend
12. Example of viral marketing video in class: Gangnam Style
13. Why blogs work and advantages: -strong following leads to higher engagement
-offer a fresh, person, cheap, and original way to enter consumer online and social media conversations
-similar to viral marketing
-ex. Mommy blogs sponsored by Walmart
14. What is spam?: -unsolicited/unwanted commercial email messages
-usually through email
-Spam was generally unwanted during WWII (the food) so when email became a thing, unwanted emails were also
deemed spam
15. Omni-channel is: -One person likes to buy the product by going to a blog/tv/store and then finally buys it.
Another person talks to their friend and sees the bike on the road then decides to buy it. All those persuasions have an
effect, so you must have content and a presence in each of those places.
-Complete and consistent in all representations of our product and that there are representations of our product in al
places people would look to buy our product
-Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
-Buyers shift seamlessly across online and in-store channels throughout the buying process
-Ex: Walmart, Target, and Macy's offer apps that pull customers to both their websites and stores.
16. Steps in the consumer behavior buying process: the process by which con-
sumers evaluate making a purchase decision: 1. need recognition/identify the problem
2. information search/information gathering
3. Identification/evaluation of alternatives]
4. Purchase decision
5. post-purchase evalutation
