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Unit VIII Journal Ethical Concerns for Marketing MKT 5301-Advanced Marketing
MKT 5301-Advanced Marketing
Unit VIII Journal: Ethical Concerns for Marketing
Introduction
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There are various ethical issues in business processes, such as marking, including
cheating, producing unsafe products, or selling those that are hard to sell. Others may include
conflict of interest and ethical concerns in corporate and social responsibility. In this marketing
case, bubble gum gives consumers sequential flavors equivalent to 4-course meals. However, the
consumers are at risk of turning into a giant blueberry.
Potential Ethical Issues in Marketing the Product
One of the potential ethical issues for this product is deceptive advertising due to the
omission of the negative impacts. While marketing this product, the potential benefits, including
its sequential flavors, could be included in the packaging materials. However, accurate
information about the possible negative factors could be omitted to push the product to
unsuspecting consumers. Another ethical issue is the marketing target audiences, primarily if the
product is marketed to children (Kotler et al., 2021). Omitting critical details and insufficient
warnings could exploit the children's limited knowledge and lack of understanding, hence,
negative outcomes.
Environmental implications associated with corporate and social responsibility ethics
could also arise. For instance, ecological pollution could occur if the product requires a lot of
advertising and packaging materials where non-biodegradable products are used. Another
example is using traditional marketing strategies such as flyers, which contribute to
environmental degradation.
Product Strategies That the Organization Could Use
Unit VIII Journal Ethical Concerns for Marketing MKT 5301-Advanced Marketing
MKT 5301-Advanced Marketing
Unit VIII Journal: Ethical Concerns for Marketing
Introduction
, 2
There are various ethical issues in business processes, such as marking, including
cheating, producing unsafe products, or selling those that are hard to sell. Others may include
conflict of interest and ethical concerns in corporate and social responsibility. In this marketing
case, bubble gum gives consumers sequential flavors equivalent to 4-course meals. However, the
consumers are at risk of turning into a giant blueberry.
Potential Ethical Issues in Marketing the Product
One of the potential ethical issues for this product is deceptive advertising due to the
omission of the negative impacts. While marketing this product, the potential benefits, including
its sequential flavors, could be included in the packaging materials. However, accurate
information about the possible negative factors could be omitted to push the product to
unsuspecting consumers. Another ethical issue is the marketing target audiences, primarily if the
product is marketed to children (Kotler et al., 2021). Omitting critical details and insufficient
warnings could exploit the children's limited knowledge and lack of understanding, hence,
negative outcomes.
Environmental implications associated with corporate and social responsibility ethics
could also arise. For instance, ecological pollution could occur if the product requires a lot of
advertising and packaging materials where non-biodegradable products are used. Another
example is using traditional marketing strategies such as flyers, which contribute to
environmental degradation.
Product Strategies That the Organization Could Use
