WGU D378 Digital Marketing Science OA ACTUAL
EXAM STUDY GUIDE 2025/2026 COMPLETE QUESTIONS
BANK AND CORRECT DETAILED ANSWERS WITH
RATIONALES || 100% GUARANTEED PASS
<LATEST VERSION>
1. Beneficence - ANSWER ✓ The moral obligation to do good
2. Requirements for a Good Landing Page - ANSWER ✓ - unique selling prop
- the hero shot
- the benefits
- social proof
- CTA
3. Situation Analysis - ANSWER ✓ a detailed overview of the market
(marketing research, customer data, current digital marketing efforts, & the
competition)
4. Types of Attribution - ANSWER ✓ last touch attribution - credit a sale to
the last touch point
multi-touch attribution - assigns different weight to the channels employed
5. Components of Search - ANSWER ✓ the spider reads the robot.txt file, what
should be read
the spider reads the sitemap, roadmap of what should be read
spider reads titles, meta descriptions, & keywords
database, where google stores the info
algorithm ranks pages
6. What are Firmographics - ANSWER ✓ industry, locations, number of
employees, revenue, etc.
7. ROI = - ANSWER ✓ profit / spend
,8. SEM & SEO - ANSWER ✓ SEM - the process of gaining traffic & visibility
from search engines (PAID)
SEO - the process of gaining traffic & visibility from search engines
(UNPAID)
9. What is a Quality Score - ANSWER ✓ 1-10
Steps in Consideration (Buyers Journey) - ANSWER ✓ Search, Email,
Social Media Ads, Paid Content, Blogs, Video
10.Steps in Purchase (Buyers Journey) - ANSWER ✓ App Purchase, Store
Purchase, Online Purchase
11.Steps in Advocacy (Buyers Journey) - ANSWER ✓ Forums, Social Media
Mentions, Surveys, Reviews, Testimonials
12.Steps in Loyalty (Buyers Journey) - ANSWER ✓ Customer Support,
Rewards Program, Newsletter/Blog Subsciber
13.Steps in Awareness(Buyers Journey) - ANSWER ✓ PR, Outdoor Ads, Print
Ads, Online Ads, Radio/TV, Word of Mouth
14.Marketing Iterative Process - ANSWER ✓ Plan, Do, Check, Act
15.Purpose of Buyers Journey - ANSWER ✓ Analyzing the buyer's journey
helps companies understand the touchpoints at which buyers engage, making
it possible to tailor those touchpoints to better engage buyers throughout the
journey.
16.Purpose of Buyer Personas - ANSWER ✓ Buyer personas, also referred to
as customer personas, help marketers clearly define specific customer
segments by creating fictionalized, but reality-based, profiles of typical
customers in a segment.
17.Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy? - ANSWER ✓ Understanding the
competitive environment and how to utilize available resources
,18.Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy?
A. Determining whether company personnel are ready to
implement the new marketing strategy
B. Revealing patterns in past campaigns, allowing companies to
fix what did not work
C. Establishing the company's financial picture and what the
budget for the new marketing strategy will be
D. Understanding the competitive environment and how to
utilize available resources - ANSWER ✓ D. Understanding
the competitive environment and how to utilize available
resources.
A SWOT analysis examines a company's strengths and weaknesses as well
as its position in the market. This enables a company to better understand
what changes will be necessary to implement its desired strategy.
19.Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place
paid ads on search engines that drive users to an interactive
website made to appear as if it is run by characters from the
film.
B. The owners of a restaurant buy advertising space on a food
blog, attach coupons to delivery bags, and send direct mail ads
to residents in the immediate area.
C. The curators of a new museum exhibit hire a web developer to
create a website where users interact with virtual art pieces,
with the possibility of changing the works into new pieces.
D. The publisher of a new novel promotes on its social media a
multicity speaking tour for the author as well as different
Twitter Q&A sessions. - ANSWER ✓ A. The producers of a
film release TV commercials and place paid ads on search
engines that drive users to an interactive website made to
appear as if it is run by characters from the film.
, 20.In this scenario, the marketing team links the various methods of advertising
together to create a single, integrated experience.
21.Which stage of a digital marketing strategy involves launching campaigns
and engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan - ANSWER ✓ B. Execute.
The execute stage is when marketers work on putting their plan in action to
achieve their goals by launching the campaigns, promoting content, and
engaging customers.
22.Which strategy reflects the company's goal to increase the percentage of
visitors who engage with their content and complete desired actions?
A. Conversion rate optimization
B. Pay per click
C. Search engine optimization
D. Search engine marketing - ANSWER ✓ A. Conversion rate
optimization.
Conversion rate optimization focuses on getting visitors to take a desirable
action, such as purchasing a product, after already having been driven to the
website.
23.Which two actions are a part of the measuring stage of building a digital
marketing strategy? Choose 2 answers.
A. Conducting A/B testing
B. Analyzing website traffic
C. Setting SMART objectives
D. Calculating return on investment (ROI) - ANSWER ✓ B.
"Analyzing website traffic" is correct. Analyzing website
traffic is a component of measuring the effectiveness of the
EXAM STUDY GUIDE 2025/2026 COMPLETE QUESTIONS
BANK AND CORRECT DETAILED ANSWERS WITH
RATIONALES || 100% GUARANTEED PASS
<LATEST VERSION>
1. Beneficence - ANSWER ✓ The moral obligation to do good
2. Requirements for a Good Landing Page - ANSWER ✓ - unique selling prop
- the hero shot
- the benefits
- social proof
- CTA
3. Situation Analysis - ANSWER ✓ a detailed overview of the market
(marketing research, customer data, current digital marketing efforts, & the
competition)
4. Types of Attribution - ANSWER ✓ last touch attribution - credit a sale to
the last touch point
multi-touch attribution - assigns different weight to the channels employed
5. Components of Search - ANSWER ✓ the spider reads the robot.txt file, what
should be read
the spider reads the sitemap, roadmap of what should be read
spider reads titles, meta descriptions, & keywords
database, where google stores the info
algorithm ranks pages
6. What are Firmographics - ANSWER ✓ industry, locations, number of
employees, revenue, etc.
7. ROI = - ANSWER ✓ profit / spend
,8. SEM & SEO - ANSWER ✓ SEM - the process of gaining traffic & visibility
from search engines (PAID)
SEO - the process of gaining traffic & visibility from search engines
(UNPAID)
9. What is a Quality Score - ANSWER ✓ 1-10
Steps in Consideration (Buyers Journey) - ANSWER ✓ Search, Email,
Social Media Ads, Paid Content, Blogs, Video
10.Steps in Purchase (Buyers Journey) - ANSWER ✓ App Purchase, Store
Purchase, Online Purchase
11.Steps in Advocacy (Buyers Journey) - ANSWER ✓ Forums, Social Media
Mentions, Surveys, Reviews, Testimonials
12.Steps in Loyalty (Buyers Journey) - ANSWER ✓ Customer Support,
Rewards Program, Newsletter/Blog Subsciber
13.Steps in Awareness(Buyers Journey) - ANSWER ✓ PR, Outdoor Ads, Print
Ads, Online Ads, Radio/TV, Word of Mouth
14.Marketing Iterative Process - ANSWER ✓ Plan, Do, Check, Act
15.Purpose of Buyers Journey - ANSWER ✓ Analyzing the buyer's journey
helps companies understand the touchpoints at which buyers engage, making
it possible to tailor those touchpoints to better engage buyers throughout the
journey.
16.Purpose of Buyer Personas - ANSWER ✓ Buyer personas, also referred to
as customer personas, help marketers clearly define specific customer
segments by creating fictionalized, but reality-based, profiles of typical
customers in a segment.
17.Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy? - ANSWER ✓ Understanding the
competitive environment and how to utilize available resources
,18.Which benefit can be obtained by performing a SWOT analysis while
building a digital marketing strategy?
A. Determining whether company personnel are ready to
implement the new marketing strategy
B. Revealing patterns in past campaigns, allowing companies to
fix what did not work
C. Establishing the company's financial picture and what the
budget for the new marketing strategy will be
D. Understanding the competitive environment and how to
utilize available resources - ANSWER ✓ D. Understanding
the competitive environment and how to utilize available
resources.
A SWOT analysis examines a company's strengths and weaknesses as well
as its position in the market. This enables a company to better understand
what changes will be necessary to implement its desired strategy.
19.Which example reflects an integrated digital marketing strategy?
A. The producers of a film release TV commercials and place
paid ads on search engines that drive users to an interactive
website made to appear as if it is run by characters from the
film.
B. The owners of a restaurant buy advertising space on a food
blog, attach coupons to delivery bags, and send direct mail ads
to residents in the immediate area.
C. The curators of a new museum exhibit hire a web developer to
create a website where users interact with virtual art pieces,
with the possibility of changing the works into new pieces.
D. The publisher of a new novel promotes on its social media a
multicity speaking tour for the author as well as different
Twitter Q&A sessions. - ANSWER ✓ A. The producers of a
film release TV commercials and place paid ads on search
engines that drive users to an interactive website made to
appear as if it is run by characters from the film.
, 20.In this scenario, the marketing team links the various methods of advertising
together to create a single, integrated experience.
21.Which stage of a digital marketing strategy involves launching campaigns
and engaging customers through social media?
A. Research
B. Execute
C. Measure
D. Plan - ANSWER ✓ B. Execute.
The execute stage is when marketers work on putting their plan in action to
achieve their goals by launching the campaigns, promoting content, and
engaging customers.
22.Which strategy reflects the company's goal to increase the percentage of
visitors who engage with their content and complete desired actions?
A. Conversion rate optimization
B. Pay per click
C. Search engine optimization
D. Search engine marketing - ANSWER ✓ A. Conversion rate
optimization.
Conversion rate optimization focuses on getting visitors to take a desirable
action, such as purchasing a product, after already having been driven to the
website.
23.Which two actions are a part of the measuring stage of building a digital
marketing strategy? Choose 2 answers.
A. Conducting A/B testing
B. Analyzing website traffic
C. Setting SMART objectives
D. Calculating return on investment (ROI) - ANSWER ✓ B.
"Analyzing website traffic" is correct. Analyzing website
traffic is a component of measuring the effectiveness of the
