MOS 3322 : MIDTERM EXAM WITH
CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST ALREADY GRADED A+ 2025 – 2026
Product (brand) analysis - ANSWERS-1. Sales market trends
2. Market share trends
3. Distribution
4. Marketing communications
5. New product activity
Market share trends - ANSWERS-Market share is a clear
indicator of brand performance, they are examined
nationally and regionally, and by key markets to determine
areas of strengths and weaknesses
Competitor analysis - ANSWERS-1. Market share trends
2. Marketing strategy assessment
,Marketing environment - ANSWERS-Includes the factors and
forces outside marketing that affect marketing
management's ability to build and maintain successful
relationships with customers
Microenvironment - ANSWERS-Consists of the factors close
to the company that affect its ability to serve its customers,
the company, suppliers, marketing intermediaries, customer
markets, competitors, and publics
Macroenvironment - ANSWERS-Consists of the larger
societal forces that affect the microenvironment such as
demographic, economic, natural, technological, political,
and cultural forces
Positioning strategy - ANSWERS-The selling concept that
motivates purchase or the image that marketers desire a
brand to have in the minds of consumers. It should be clear,
concise, and uncomplicated while addressing the target
market's need and the primary benefit to be offered
,Positioning strategy statement - ANSWERS-A summary of
the character and personality of a brand and the benefits it
offers customers
Marketing objectives - ANSWERS-A statement that identifies
what a product will accomplish in a one-year period, usually
expressed in terms of sales, market share, and profit
Digital (interactive) communications - ANSWERS-The
placement of an advertising message on a website, or an ad
delivered by email or through mobile communications
devices. Includes customer relationship management
Customer relationship management (CRM) - ANSWERS-A
process that enables an organization to develop an ongoing
relationship with valued customers; the organization
captures and uses information about its customers to its
advantage in developing the relationship
Sales promotion - ANSWERS-An activity that provides
incentives to bring about immediate response from
customers, distributors, and an organization's sales force
, Public relations - ANSWERS-A form of communications
designed to gain public understanding and acceptance
Experiential marketing - ANSWERS-A form of marketing that
creates an emotional connection with the consumer in
personally relevant and memorable ways. Includes event
marketing and sponsorship
Event marketing - ANSWERS-The process planned by a
sponsoring organization, of integrating a variety of
communications elements behind a single event theme
Sponsorship - ANSWERS-The act of financially supporting an
event in return for certain advertising rights and privileges
Personal selling - ANSWERS-Face-to-face communication
involving the presentation of features and benefits of a
product or service to a buyer; the objective is to make a sale
Key issues and trends affecting marketing and marketing
communications practices - ANSWERS-1. Consumers' media
habits are shifting toward digital media alternatives
2. The popularity of social media networks that presents
challenges and opportunities for organizations
CORRECT ACTUAL QUESTIONS AND
CORRECTLY WELL DEFINED ANSWERS
LATEST ALREADY GRADED A+ 2025 – 2026
Product (brand) analysis - ANSWERS-1. Sales market trends
2. Market share trends
3. Distribution
4. Marketing communications
5. New product activity
Market share trends - ANSWERS-Market share is a clear
indicator of brand performance, they are examined
nationally and regionally, and by key markets to determine
areas of strengths and weaknesses
Competitor analysis - ANSWERS-1. Market share trends
2. Marketing strategy assessment
,Marketing environment - ANSWERS-Includes the factors and
forces outside marketing that affect marketing
management's ability to build and maintain successful
relationships with customers
Microenvironment - ANSWERS-Consists of the factors close
to the company that affect its ability to serve its customers,
the company, suppliers, marketing intermediaries, customer
markets, competitors, and publics
Macroenvironment - ANSWERS-Consists of the larger
societal forces that affect the microenvironment such as
demographic, economic, natural, technological, political,
and cultural forces
Positioning strategy - ANSWERS-The selling concept that
motivates purchase or the image that marketers desire a
brand to have in the minds of consumers. It should be clear,
concise, and uncomplicated while addressing the target
market's need and the primary benefit to be offered
,Positioning strategy statement - ANSWERS-A summary of
the character and personality of a brand and the benefits it
offers customers
Marketing objectives - ANSWERS-A statement that identifies
what a product will accomplish in a one-year period, usually
expressed in terms of sales, market share, and profit
Digital (interactive) communications - ANSWERS-The
placement of an advertising message on a website, or an ad
delivered by email or through mobile communications
devices. Includes customer relationship management
Customer relationship management (CRM) - ANSWERS-A
process that enables an organization to develop an ongoing
relationship with valued customers; the organization
captures and uses information about its customers to its
advantage in developing the relationship
Sales promotion - ANSWERS-An activity that provides
incentives to bring about immediate response from
customers, distributors, and an organization's sales force
, Public relations - ANSWERS-A form of communications
designed to gain public understanding and acceptance
Experiential marketing - ANSWERS-A form of marketing that
creates an emotional connection with the consumer in
personally relevant and memorable ways. Includes event
marketing and sponsorship
Event marketing - ANSWERS-The process planned by a
sponsoring organization, of integrating a variety of
communications elements behind a single event theme
Sponsorship - ANSWERS-The act of financially supporting an
event in return for certain advertising rights and privileges
Personal selling - ANSWERS-Face-to-face communication
involving the presentation of features and benefits of a
product or service to a buyer; the objective is to make a sale
Key issues and trends affecting marketing and marketing
communications practices - ANSWERS-1. Consumers' media
habits are shifting toward digital media alternatives
2. The popularity of social media networks that presents
challenges and opportunities for organizations
