1
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BUSI 2204 Final Exam Practice Questions
and Answers (100% Correct Answers)
Already Graded A+
Marketing Channel [ANS:] A set of interdependent organizations
that facilitate the transfer of ownership as products move from
producer to business user or consumer.
Non Traditional Channel [ANS:] • Help to differentiate a product
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• Internet, mail-order, infomercials
• Vending machine
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Intensive Distribution [ANS:] Is aimed at maximum market
coverage.
Disintermediation [ANS:] Horizontal conflict occurs among channel
members on the same level
Outsourcing [ANS:] The use of an independent third-party to
perform some function.
Contact Efficiency [ANS:] Reducing the number of required
transactions
Temporal discrepancy [ANS:] A product is produced but a
customer is not ready to buy it.
Marketing channel (channel of distribution) [ANS:] A set of
interdependent organizations that ease the transfer of ownership
as products move from producer to business user or consumer
, 2
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Inventory Control System [ANS:] A method of developing and
maintaining an adequate assortment of materials or products to
meet a manufacturer's or a customer's demand.
Channel Conflict [ANS:] A clash of goals and methods among
distribution channel members
Channel Control [ANS:] one marketing channel member
intentionally affects another member's behavior
Channel Leader (channel captain) [ANS:] a member of a
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marketing channel who exercises authority and power over the
activities of other channel members
Channel Members [ANS:] All parties in the marketing channel that
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negotiate with one another, buy and sell products, and facilitate
the change of ownership between buyer and seller as they move
the product from the manufacturer into the hands of the final
consumer.
Channel Partnering (Channel Cooperation) [ANS:] the joint effort
of all channel members to create a supply chain that serves
customers and creates a competitive advantage
Channel Power [ANS:] a marketing channel member's capacity to
control or influence the behavior of other channel members.
Coverage [ANS:] Ensuring product availability in every outlet
where potential customers might want to buy it.
Direct Channel [ANS:] A distribution channel in which producers
sell directly to customers.
For Expert help and assignment solutions, +254707240657
BUSI 2204 Final Exam Practice Questions
and Answers (100% Correct Answers)
Already Graded A+
Marketing Channel [ANS:] A set of interdependent organizations
that facilitate the transfer of ownership as products move from
producer to business user or consumer.
Non Traditional Channel [ANS:] • Help to differentiate a product
© 2025 Assignment Expert
• Internet, mail-order, infomercials
• Vending machine
Guru01 - Stuvia
Intensive Distribution [ANS:] Is aimed at maximum market
coverage.
Disintermediation [ANS:] Horizontal conflict occurs among channel
members on the same level
Outsourcing [ANS:] The use of an independent third-party to
perform some function.
Contact Efficiency [ANS:] Reducing the number of required
transactions
Temporal discrepancy [ANS:] A product is produced but a
customer is not ready to buy it.
Marketing channel (channel of distribution) [ANS:] A set of
interdependent organizations that ease the transfer of ownership
as products move from producer to business user or consumer
, 2
For Expert help and assignment solutions, +254707240657
Inventory Control System [ANS:] A method of developing and
maintaining an adequate assortment of materials or products to
meet a manufacturer's or a customer's demand.
Channel Conflict [ANS:] A clash of goals and methods among
distribution channel members
Channel Control [ANS:] one marketing channel member
intentionally affects another member's behavior
Channel Leader (channel captain) [ANS:] a member of a
© 2025 Assignment Expert
marketing channel who exercises authority and power over the
activities of other channel members
Channel Members [ANS:] All parties in the marketing channel that
Guru01 - Stuvia
negotiate with one another, buy and sell products, and facilitate
the change of ownership between buyer and seller as they move
the product from the manufacturer into the hands of the final
consumer.
Channel Partnering (Channel Cooperation) [ANS:] the joint effort
of all channel members to create a supply chain that serves
customers and creates a competitive advantage
Channel Power [ANS:] a marketing channel member's capacity to
control or influence the behavior of other channel members.
Coverage [ANS:] Ensuring product availability in every outlet
where potential customers might want to buy it.
Direct Channel [ANS:] A distribution channel in which producers
sell directly to customers.
