FBLA Advertising Practice Questions & Study
Tips
1. promotional
ad- vertising advertising designed to increase sales
2. institutional
ad- vertising the process used to try to create a favorable image for a company and
foster goodwill in the marketplace
3. media the avenues through which messages are delivered; also known as
channels
4. print media newspapers, magazines, direct mail, signs, and billboards used in advertisi
5. transit advertising found on public transportation
advertis- ing
6. broadcast media radio and television
7. online a form of advertising that uses either email or the World Wide Web
advertis- ing
8. specialty media relatively inexpensive, useful items featuring an advertiser's name or logo
that are given away; also known as giveaways or advertising
specialties
9. media planning the process of selecting the advertising media and deciding the time
or space in which the ads should appear to accomplish a marketing
objective
10. advertisement paid public announcement persuading you to buy an item or a service
11. advertisin company made up of professionals who specialize in providing creative
g agency
and business services involved in planning, preparing, and placing
advertisements
12. advertising plan the thinking and tasks needed to achieve a successful advertising
campaign that fits into the advertiser's marketing strategy
13. advertising the thorough investigation of the planning, preparation, and placement of
re- search
adver- tisments
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,FBLA Advertising Practice Questions & Study
Tips
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, FBLA Advertising Practice Questions & Study Tips
14. art everything in the advertisement that is not copy, including the
illustration and design
15. banner ad paid advertising on a web site
16. benefit the advantage the consumer gets from a feature
17. coincidenta measurement tools that provide real-time information about the
l studies
campaign's impact
18. community a group of people with a common characteristic or interest living within
a larger society
19. competito part of the advertising plan that examines the identity, strengths, and
r analysis
weaknesses of the competition and competing product
20. consumer someone who uses a product
21. consumer behav- everything that attects or is attected by human consumption
ior
22. creative specializes in developing creative concepts, writing creative text, and
bou- tique
providing artistic services
23. creative plan guideline to creating and constructing the advertising message that
coordinates the copywriting, art, and media
24. culture integrated pattern of behavior, knowledge, and beliefs that are acquired
from a group and passed on to future generations
25. demographics statistical characteristics of human populations such as age, race, gender,
income, marital status, education, and occupation
26. design the arrangement of elements in the advertisement
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Tips
1. promotional
ad- vertising advertising designed to increase sales
2. institutional
ad- vertising the process used to try to create a favorable image for a company and
foster goodwill in the marketplace
3. media the avenues through which messages are delivered; also known as
channels
4. print media newspapers, magazines, direct mail, signs, and billboards used in advertisi
5. transit advertising found on public transportation
advertis- ing
6. broadcast media radio and television
7. online a form of advertising that uses either email or the World Wide Web
advertis- ing
8. specialty media relatively inexpensive, useful items featuring an advertiser's name or logo
that are given away; also known as giveaways or advertising
specialties
9. media planning the process of selecting the advertising media and deciding the time
or space in which the ads should appear to accomplish a marketing
objective
10. advertisement paid public announcement persuading you to buy an item or a service
11. advertisin company made up of professionals who specialize in providing creative
g agency
and business services involved in planning, preparing, and placing
advertisements
12. advertising plan the thinking and tasks needed to achieve a successful advertising
campaign that fits into the advertiser's marketing strategy
13. advertising the thorough investigation of the planning, preparation, and placement of
re- search
adver- tisments
1/
18
,FBLA Advertising Practice Questions & Study
Tips
2/
18
, FBLA Advertising Practice Questions & Study Tips
14. art everything in the advertisement that is not copy, including the
illustration and design
15. banner ad paid advertising on a web site
16. benefit the advantage the consumer gets from a feature
17. coincidenta measurement tools that provide real-time information about the
l studies
campaign's impact
18. community a group of people with a common characteristic or interest living within
a larger society
19. competito part of the advertising plan that examines the identity, strengths, and
r analysis
weaknesses of the competition and competing product
20. consumer someone who uses a product
21. consumer behav- everything that attects or is attected by human consumption
ior
22. creative specializes in developing creative concepts, writing creative text, and
bou- tique
providing artistic services
23. creative plan guideline to creating and constructing the advertising message that
coordinates the copywriting, art, and media
24. culture integrated pattern of behavior, knowledge, and beliefs that are acquired
from a group and passed on to future generations
25. demographics statistical characteristics of human populations such as age, race, gender,
income, marital status, education, and occupation
26. design the arrangement of elements in the advertisement
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