Marketing In The Digital Era D373 WGU OA
2025-2026 Actual Questions and Answers
Positioning - ANSWER-The culmination of the products, services, and experiences that
a brand provides to convey value and meet customer wants, needs, and expectations
Conflict - ANSWER-Occurs when different companies or competitors have conflicting
goals
Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a need
or opportunity to making a purchase decision and evaluating the post-purchase
experience
Brand - ANSWER-An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - ANSWER-What a brand promises to deliver to a customer
What is the traditional marketing mix? - ANSWER-Product, price, place, promotion
What is the expanded marketing mix? - ANSWER-Product, price, place, promotion
people,process, physical evidence
Strategy - ANSWER-Represents what the company intends to do
Target customers - ANSWER-Customers based on a predefined geographic boundary
Market segmentation - ANSWER-Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
Psychographic - ANSWER-Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
Behavioral - ANSWER-The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
, Marketing Coordinator - ANSWER-Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization (1-3 years).
Marketing Director - ANSWER-Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
Vice President - ANSWER-Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Chief Marketing Officer - ANSWER-Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing officer
Execution - ANSWER-Represents how the company intends to do it
Prospects - ANSWER-Potential customers who haven't bought from the company yet
Customers - ANSWER-People who have bought from the company
Brand awareness - ANSWER-Awareness of the existence of a brand
Brand positioning - ANSWER-The unique place the brand occupies in the consumer's
mind, linked to benefits received
Brand relevance - ANSWER-Occurs when there is only one relevant choice, making all
other brands irrelevant
Brand purpose - ANSWER-The reason the brand exists, goes beyond just selling
Brand storytelling - ANSWER-Expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
Brand differentiation - ANSWER-How a brand or brand family is delineated, including
line extension, brand extension, flanker brands, down market and up market extensions,
co-branding, etc.
Brand experience - ANSWER-The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and opinion of
the brand
2025-2026 Actual Questions and Answers
Positioning - ANSWER-The culmination of the products, services, and experiences that
a brand provides to convey value and meet customer wants, needs, and expectations
Conflict - ANSWER-Occurs when different companies or competitors have conflicting
goals
Buyer's Journey - ANSWER-The process a buyer goes through from recognizing a need
or opportunity to making a purchase decision and evaluating the post-purchase
experience
Brand - ANSWER-An identifiable and differentiated product, service, person,
movement, etc.
Brand promise - ANSWER-What a brand promises to deliver to a customer
What is the traditional marketing mix? - ANSWER-Product, price, place, promotion
What is the expanded marketing mix? - ANSWER-Product, price, place, promotion
people,process, physical evidence
Strategy - ANSWER-Represents what the company intends to do
Target customers - ANSWER-Customers based on a predefined geographic boundary
Market segmentation - ANSWER-Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
Psychographic - ANSWER-Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
Behavioral - ANSWER-The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
What is marketing? - ANSWER-The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
, Marketing Coordinator - ANSWER-Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization (1-3 years).
Marketing Director - ANSWER-Mid-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 7-10 years of experience
Vice President - ANSWER-Senior-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 11-15 years of experience
Chief Marketing Officer - ANSWER-Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the
customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANSWER-Chief marketing officer
Execution - ANSWER-Represents how the company intends to do it
Prospects - ANSWER-Potential customers who haven't bought from the company yet
Customers - ANSWER-People who have bought from the company
Brand awareness - ANSWER-Awareness of the existence of a brand
Brand positioning - ANSWER-The unique place the brand occupies in the consumer's
mind, linked to benefits received
Brand relevance - ANSWER-Occurs when there is only one relevant choice, making all
other brands irrelevant
Brand purpose - ANSWER-The reason the brand exists, goes beyond just selling
Brand storytelling - ANSWER-Expressing the mission, vision, values, and passion of a
brand through a narrative that draws in the audience
Brand differentiation - ANSWER-How a brand or brand family is delineated, including
line extension, brand extension, flanker brands, down market and up market extensions,
co-branding, etc.
Brand experience - ANSWER-The totality and quality of the interactions and
engagements a customer has with a company, informing their perception and opinion of
the brand
