CAPSIM EXAMS SCRIPT 2025/2026 QUESTIONS AND
SOLUTION RATED A+
✔✔Inside each fine cut circle,
segments have an ideal spot where demand is at its highest.
none of the above.
product segments strive to be near the boundaries.
product segments strive to be in the center.
demand is at its highest as long as product segments are within the circle. -
✔✔segments have an ideal spot where demand is at its highest.
✔✔The Traditional ideal spot is
near the upper-right of its circle.
near the lower-right of its circle.
near the center of its circle.
near the lower-left of its circle.
near the upper-left corner of its circle. - ✔✔x near the lower-right of its circle.
near the center of its circle.
✔✔Which of the following is true?
Low End segment emphasizes the price criteria.
Only a and b are true.
Traditional segment emphasizes the age criteria.
All of the above are true.
High End and Performance emphasizes positioning. - ✔✔All of the above are true.
✔✔Which one is not an area in which Capstone® separates company activities?
Production
Finance
Marketing
Logistics
R&D - ✔✔Logistics
✔✔When an R&D effort started in 2001 completes on September 15, 2002, the product
revision kicks in
immediately upon completion.
January 1, 2003
September 15, 2003
October 1, 2002
R&D has no effect on product revisions. - ✔✔x October 1, 2002.
September 15, 2003
✔✔What is one draw-back of increasing automation?
Operating second shift becomes more expensive.
Automation causes large leaps in repositioning.
, The product requires Increased time/expense for subsequent short-move repositioning.
Automation slows production capability.
It requires more employees for the production line. - ✔✔The product requires Increased
time/expense for subsequent short-move repositioning.
✔✔In which segment is proximity to the Ideal Spot particularly important?
in high technology segments.
in low technology segments.
in quality-oriented segments.
in price-oriented segments.
in all customer segments. - ✔✔x in all customer segments.
in high technology segments
✔✔Which Automation rating requires the longest time to reposition a product?
10
9
7
1
3 - ✔✔10
✔✔The automation level
causes you to require less man power with lower ratings.
causes you to require less man power with higher ratings.
causes you to require more man power with lower ratings.
causes you to require more man power with higher ratings.
both b and c. - ✔✔causes you to require less man power with higher ratings.
✔✔Assuming no additional product promotion, what percent of customers, reached
through last year's marketing campaign will be lost?
67%
50%
33%
0%
none of the above - ✔✔33%
✔✔Repositioning moves a product on the Perceptual Map from its old location to a new
one. When does the new location become active?
The day capacity and automation is purchased
The year after the R&D project completes
The month the R&D project completes
The day the R&D project completes
The day capacity is purchased - ✔✔The day the R&D project completes.
✔✔The segments are all drifting to the lower-right section of the perceptual map. Why
does this drift take place?
SOLUTION RATED A+
✔✔Inside each fine cut circle,
segments have an ideal spot where demand is at its highest.
none of the above.
product segments strive to be near the boundaries.
product segments strive to be in the center.
demand is at its highest as long as product segments are within the circle. -
✔✔segments have an ideal spot where demand is at its highest.
✔✔The Traditional ideal spot is
near the upper-right of its circle.
near the lower-right of its circle.
near the center of its circle.
near the lower-left of its circle.
near the upper-left corner of its circle. - ✔✔x near the lower-right of its circle.
near the center of its circle.
✔✔Which of the following is true?
Low End segment emphasizes the price criteria.
Only a and b are true.
Traditional segment emphasizes the age criteria.
All of the above are true.
High End and Performance emphasizes positioning. - ✔✔All of the above are true.
✔✔Which one is not an area in which Capstone® separates company activities?
Production
Finance
Marketing
Logistics
R&D - ✔✔Logistics
✔✔When an R&D effort started in 2001 completes on September 15, 2002, the product
revision kicks in
immediately upon completion.
January 1, 2003
September 15, 2003
October 1, 2002
R&D has no effect on product revisions. - ✔✔x October 1, 2002.
September 15, 2003
✔✔What is one draw-back of increasing automation?
Operating second shift becomes more expensive.
Automation causes large leaps in repositioning.
, The product requires Increased time/expense for subsequent short-move repositioning.
Automation slows production capability.
It requires more employees for the production line. - ✔✔The product requires Increased
time/expense for subsequent short-move repositioning.
✔✔In which segment is proximity to the Ideal Spot particularly important?
in high technology segments.
in low technology segments.
in quality-oriented segments.
in price-oriented segments.
in all customer segments. - ✔✔x in all customer segments.
in high technology segments
✔✔Which Automation rating requires the longest time to reposition a product?
10
9
7
1
3 - ✔✔10
✔✔The automation level
causes you to require less man power with lower ratings.
causes you to require less man power with higher ratings.
causes you to require more man power with lower ratings.
causes you to require more man power with higher ratings.
both b and c. - ✔✔causes you to require less man power with higher ratings.
✔✔Assuming no additional product promotion, what percent of customers, reached
through last year's marketing campaign will be lost?
67%
50%
33%
0%
none of the above - ✔✔33%
✔✔Repositioning moves a product on the Perceptual Map from its old location to a new
one. When does the new location become active?
The day capacity and automation is purchased
The year after the R&D project completes
The month the R&D project completes
The day the R&D project completes
The day capacity is purchased - ✔✔The day the R&D project completes.
✔✔The segments are all drifting to the lower-right section of the perceptual map. Why
does this drift take place?
