GEB Exam 2 Chapter 7 questions and
answers passed
Which of the following is not considered a persuasive message?
a. convincing a potential customer to buy a product from your company
b. sending a fourth collection letter to a customer
c. writing another claim letter when the first one was denied
d. asking a company to replace a defective product within the warranty period
e. asking a supervisor to approve a risky project you proposed - correct answer ✔✔ b. sending a
fourth collection letter to a customer
The essence of persuasion is
a. overcoming initial resistance.
b. tailoring your message to your audience.
c. convincing your readers that your point of view is the most appropriate one.
d. selling your product.
e. all of these - correct answer ✔✔ a. overcoming initial resistance.
A persuasive message is most effective when you
a. provide convincing reasons to your reader.
b. define your purpose carefully.
c. adapt your message and style to the specific reader.
, d. anticipate the reader's objections and counteract them.
e. do all of these. - correct answer ✔✔ e. do all of these.
Your specific goal for a persuasive message determines your
a. wording.
b. format.
c. strategy.
d. proposal.
e. all of these - correct answer ✔✔ e. all of these
A message is more persuasive if you
a. use high-pressure sales tactics on your reader.
b. promote a product's features by satisfying the reader's needs.
c. discuss only the physical attributes of the product you're promoting.
d. exaggerate the product's capabilities.
e. cluster your diverse audience into a single category. - correct answer ✔✔ b. promote a
product's features by satisfying the reader's needs.
When writing a persuasive message, you must determine the reader's
a. IQ level and attitude toward the topic.
b. knowledge and attitude about the topic.
c. emotional state and personality.
d. state of mind and knowledge of the subject matter.
answers passed
Which of the following is not considered a persuasive message?
a. convincing a potential customer to buy a product from your company
b. sending a fourth collection letter to a customer
c. writing another claim letter when the first one was denied
d. asking a company to replace a defective product within the warranty period
e. asking a supervisor to approve a risky project you proposed - correct answer ✔✔ b. sending a
fourth collection letter to a customer
The essence of persuasion is
a. overcoming initial resistance.
b. tailoring your message to your audience.
c. convincing your readers that your point of view is the most appropriate one.
d. selling your product.
e. all of these - correct answer ✔✔ a. overcoming initial resistance.
A persuasive message is most effective when you
a. provide convincing reasons to your reader.
b. define your purpose carefully.
c. adapt your message and style to the specific reader.
, d. anticipate the reader's objections and counteract them.
e. do all of these. - correct answer ✔✔ e. do all of these.
Your specific goal for a persuasive message determines your
a. wording.
b. format.
c. strategy.
d. proposal.
e. all of these - correct answer ✔✔ e. all of these
A message is more persuasive if you
a. use high-pressure sales tactics on your reader.
b. promote a product's features by satisfying the reader's needs.
c. discuss only the physical attributes of the product you're promoting.
d. exaggerate the product's capabilities.
e. cluster your diverse audience into a single category. - correct answer ✔✔ b. promote a
product's features by satisfying the reader's needs.
When writing a persuasive message, you must determine the reader's
a. IQ level and attitude toward the topic.
b. knowledge and attitude about the topic.
c. emotional state and personality.
d. state of mind and knowledge of the subject matter.
