Questions WITH 100% RATED Correct Answers/EXPERT
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Which characteristics may help to measure the luxuriousness of an offer? - CORRECT
ANSWER-· Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - CORRECT ANSWER-By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualisation, social media or values. - CORRECT
ANSWER-TRUE
According to Bain & Company, by 2030, online sales will represent... - CORRECT ANSWER-
33% of the luxury sales
What are the core values of LVMH? - CORRECT ANSWER-· Creativity & Innovation
· Entrepreneurial spirit
· Quest for excellence
· Sense of commitment
,What challenges can you be faced with when innovating in the luxury sector? - CORRECT
ANSWER-· Integrating the human sensibility within innovation
· Finding the right pace of innovation
How are eco-conscious customers adapting their consumption? - CORRECT ANSWER-·
Rethinking the product as a service (rental) and not only a good to own
· Rediscovering vintage products
According to Anne Michaut, select key principles of Luxury - CORRECT ANSWER-·
Consumers have a range of consumption motivations.
· Consumers tend to express their values through the brands they select.
· Brands can become powerful personal branding tools as they project clear and strong
values.
· Brands can deliver higher perceived value to their customers by expressing their own
values.
Emotional value... - CORRECT ANSWER-... is about the ability of brands to create affective
responses all the way to strong emotions of joy and pride, and to identify and nurture these
emotions.
A commonly used definition of Sustainability is based on three pillars: maximising
simultaneously the biological system goals, economic system goals, and social system goals. -
CORRECT ANSWER-TRUE
Sustainability and sustainable development can be seen as the ability to meet the needs of
the present without compromising the ability of future generations to meet their own
needs. - CORRECT ANSWER-AGREE
According to Serge Carreira, which are the essential values of luxury? - CORRECT ANSWER-·
Quality beyond aesthetic
· Legacy beyond desire
· Emotion beyond ownership
, · Creativity beyond trends
The circular economy is a model of production and consumption which involves sharing,
leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long
as possible. - CORRECT ANSWER-TRUE
How is Sephora reducing CO2 impacts? - CORRECT ANSWER-· by using renewable energy
contracts
· by reducing the packaging
· by promoting "Good for" sustainable product selection
What are the talent-centric objectives to foster an inclusive culture at LVMH? - CORRECT
ANSWER-· 50% of women in key positions by 2025
· 2% of people with disability by 2025
· 30% of people of color in leadership positions in the US by 2026
The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that
are associated with the whole life cycle of a product, process or service. - CORRECT
ANSWER-TRUE
How is Parfums Christian Dior committed to protect flowers? - CORRECT ANSWER-· by
cultivating flowers on a regenerative way within the upstream supply chain
· by helping reintroduce flowers into agricultural ecosystems
Louis Vuitton launched in 2020 its Committed Journey program, with an environmental
roadmap based on three pillars. - CORRECT ANSWER-THE ANSWER THAT IS NOT A PILLAR ON
THIS PROGRAM: Foster sustainable viticulture
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - CORRECT ANSWER-· Protect Biodiversity
· Fight Climate Change
· Circular Economy
· Transparency