Hospitality Management sample
questions & answers rated A+
Table-service dining refers to:
a. only four-star restaurants
b. high-cost restaurants
c. restaurants that employ servers
d. fast-food places - ANS ✔C
____ are the major activities of the marketing process.
a. Manufacturing, promotion, distribution, and pricing
b. Research, production, promotion, and consumption
c. Identification, production, distribution, and consumption
d. Planning, pricing, promotion, and distribution - ANS ✔D
____ is where a business stands in relation to other similar businesses.
a. Mission
b. Market share
c. Market position
d. Target objective - ANS ✔C
____ travel involves traveling within the United States.
a. Interstate
b. International
c. Domestic
, d. Global - ANS ✔C
Niche marketing involves which one of the following?
a. concentrating on a smaller, uniquely defined group of people
b. international travel to multiple locations
c. focusing on the widest possible population
d. avoiding complaints of discrimination - ANS ✔A
Travel agents will:
a. not be affected by airline rate changes
b. prefer individual to corporate clients
c. provide the same service as online systems at a lower cost
d. earn commissions on reservations they make - ANS ✔D
Yield management is:
a. the ratio of occupied to available rooms
b. not directly related to occupancy rates
c. a way of ensuring customer satisfaction
d. concerned with maximizing revenue from room sales - ANS ✔D
____ is an effective objective that a hotel supply business might develop before proceeding with
the marketing planning process to achieve the objective.
a. Reduce prices on seasonal products
b. Develop advertising to appeal to a broad audience
c. Increase sales this year by 10 percent over last year
d. Hire more salespeople - ANS ✔C
questions & answers rated A+
Table-service dining refers to:
a. only four-star restaurants
b. high-cost restaurants
c. restaurants that employ servers
d. fast-food places - ANS ✔C
____ are the major activities of the marketing process.
a. Manufacturing, promotion, distribution, and pricing
b. Research, production, promotion, and consumption
c. Identification, production, distribution, and consumption
d. Planning, pricing, promotion, and distribution - ANS ✔D
____ is where a business stands in relation to other similar businesses.
a. Mission
b. Market share
c. Market position
d. Target objective - ANS ✔C
____ travel involves traveling within the United States.
a. Interstate
b. International
c. Domestic
, d. Global - ANS ✔C
Niche marketing involves which one of the following?
a. concentrating on a smaller, uniquely defined group of people
b. international travel to multiple locations
c. focusing on the widest possible population
d. avoiding complaints of discrimination - ANS ✔A
Travel agents will:
a. not be affected by airline rate changes
b. prefer individual to corporate clients
c. provide the same service as online systems at a lower cost
d. earn commissions on reservations they make - ANS ✔D
Yield management is:
a. the ratio of occupied to available rooms
b. not directly related to occupancy rates
c. a way of ensuring customer satisfaction
d. concerned with maximizing revenue from room sales - ANS ✔D
____ is an effective objective that a hotel supply business might develop before proceeding with
the marketing planning process to achieve the objective.
a. Reduce prices on seasonal products
b. Develop advertising to appeal to a broad audience
c. Increase sales this year by 10 percent over last year
d. Hire more salespeople - ANS ✔C
