You have been hired as a consultant (to your current organization, previous organization, or a
fictional organization). Describe and analyze a human resource/organizational problem(s) and
recommend an organizational development strategy (ies). Provide a rationale as to why you think
this approach will help. This will require a practitioner analysis of the organizational problem of
interest and an academic literature review of similar organizational problems and organizational
development strategy (ies) that you believe will be most beneficial in solving the problem. Also,
provide an evaluation plan for the proposed intervention(s).
The plan should have the following headings:
Problem Identification
Description of the organization
Context of the problem:
How do you know it’s a problem?
Specifically what is the problem (select from list below)?
Turnover
Job Satisfaction
Diversity
Performance Appraisals
Downsizing
Training & Development
Needs Assessment and Diagnosis
Data collection
Data analysis
Proposed Organization Development Interventions/Strategy(ies)
Required resources
Timeline
Anticipated resistance
Potential benefit(s), i.e. cost savings
Suggested Evaluation Approach
Summary/Conclusions
Research Title
“To investigate the impacts of internal corporate communication over the
engagement and of employees” 1
Research Brief
, The employee engagement concept has taken into consideration since
1990. The engagement of employees also affects the performance of
organization along with its competitiveness. In this context, communication
is an important and valuable tool for the organization to provide the
information to an employee and also making effective response to
employees for their information or message. Hence, internal corporate
communication is a process that arranges an effective communication
medium between existing employees of organisation and its top decision
makers. It also influences the relationship between employees and
organization that also affects the engagement of employees in organization.
Strategic use of communication system within corporate organizations brings
competitiveness and enhances the productivity of the organisational
employees. Effective communication enhances the mutual understanding
and coordination among the functional or operational teams of the
organization, which has significant influence over organizational performance
and competitiveness.
Present age business produces various new and challenging demands
at front of the organization and employee performance effectiveness and
employee engagement are one among them. Various organizations around
world adopt strategic measures to achieve and sustain organisational
2
productivity and performance, and thus make attempts to enhance efficiency
of their functional teams or employees. Global enterprises have started
acknowledging the importance of employee engagement and critical role of
, internal corporate communication in achievement of same. Contemporary
studies in business management propound significant relationship between
the internal corporate communication, employee engagement and emotional
intelligence, which also facilitates effective contribution in overall
performance of the organisation.
In order to understand the relative significance of corporate
communication over the employee engagement aspects of the organizations,
an attempt will be made to perform an analysis of same in consideration to
Eskom as the organisation. Eskom is a producer of electricity in African
subcontinent and also serves the major part of South Africa and other small
African countries. It was established by South African government in 1923
and also changes its name in 1986. In 2001, Eskom has received an award of
Global Power Company because of its commitment, working standards
related to Ethics, its accountability, transparency and fairness towards its
stakeholders’. It produces 95% of total electricity of South African people and
45% electricity of total African counties (Eskom, 2011). Because of this,
Eskom is a part of top ten ranks in the world in the context of electric
generation capacity and it has achieve nine rank in the rank of electricity
selling.
It has a large group of employees, who help the organization to make
the effective delivery of electricity to customers and also resolving their 3
issues related to drop in electricity. Behind the success of Eskom, there are a
fictional organization). Describe and analyze a human resource/organizational problem(s) and
recommend an organizational development strategy (ies). Provide a rationale as to why you think
this approach will help. This will require a practitioner analysis of the organizational problem of
interest and an academic literature review of similar organizational problems and organizational
development strategy (ies) that you believe will be most beneficial in solving the problem. Also,
provide an evaluation plan for the proposed intervention(s).
The plan should have the following headings:
Problem Identification
Description of the organization
Context of the problem:
How do you know it’s a problem?
Specifically what is the problem (select from list below)?
Turnover
Job Satisfaction
Diversity
Performance Appraisals
Downsizing
Training & Development
Needs Assessment and Diagnosis
Data collection
Data analysis
Proposed Organization Development Interventions/Strategy(ies)
Required resources
Timeline
Anticipated resistance
Potential benefit(s), i.e. cost savings
Suggested Evaluation Approach
Summary/Conclusions
Research Title
“To investigate the impacts of internal corporate communication over the
engagement and of employees” 1
Research Brief
, The employee engagement concept has taken into consideration since
1990. The engagement of employees also affects the performance of
organization along with its competitiveness. In this context, communication
is an important and valuable tool for the organization to provide the
information to an employee and also making effective response to
employees for their information or message. Hence, internal corporate
communication is a process that arranges an effective communication
medium between existing employees of organisation and its top decision
makers. It also influences the relationship between employees and
organization that also affects the engagement of employees in organization.
Strategic use of communication system within corporate organizations brings
competitiveness and enhances the productivity of the organisational
employees. Effective communication enhances the mutual understanding
and coordination among the functional or operational teams of the
organization, which has significant influence over organizational performance
and competitiveness.
Present age business produces various new and challenging demands
at front of the organization and employee performance effectiveness and
employee engagement are one among them. Various organizations around
world adopt strategic measures to achieve and sustain organisational
2
productivity and performance, and thus make attempts to enhance efficiency
of their functional teams or employees. Global enterprises have started
acknowledging the importance of employee engagement and critical role of
, internal corporate communication in achievement of same. Contemporary
studies in business management propound significant relationship between
the internal corporate communication, employee engagement and emotional
intelligence, which also facilitates effective contribution in overall
performance of the organisation.
In order to understand the relative significance of corporate
communication over the employee engagement aspects of the organizations,
an attempt will be made to perform an analysis of same in consideration to
Eskom as the organisation. Eskom is a producer of electricity in African
subcontinent and also serves the major part of South Africa and other small
African countries. It was established by South African government in 1923
and also changes its name in 1986. In 2001, Eskom has received an award of
Global Power Company because of its commitment, working standards
related to Ethics, its accountability, transparency and fairness towards its
stakeholders’. It produces 95% of total electricity of South African people and
45% electricity of total African counties (Eskom, 2011). Because of this,
Eskom is a part of top ten ranks in the world in the context of electric
generation capacity and it has achieve nine rank in the rank of electricity
selling.
It has a large group of employees, who help the organization to make
the effective delivery of electricity to customers and also resolving their 3
issues related to drop in electricity. Behind the success of Eskom, there are a
