TMN3701 Assignment 3 Answers 2025 || Verified Tourism Management
Assignment Solutions
Description: TMN3701 Assignment 3 Study Guide 2025 with verified and accurate
answers. Covers advanced tourism management topics including destination
development, marketing, and sustainability strategies.
Keywords: TMN3701 assignment 3 2025 tourism management solutions
destination marketing exam prep verified tourism answers unisa business
management
TMN3701 Assignment 3: Advanced Tourism Management (2025) - Q&A
Study Guide
Theme 1: Sustainable Tourism & Destination Management
1. What is the primary goal of sustainable tourism?
A) To maximize tourist numbers at any cost.
B) To meet the needs of present tourists and host regions while protecting
future opportunities.
C) To focus exclusively on environmental conservation.
D) To prioritize economic growth over all other factors.
2. The "triple bottom line" in sustainable tourism refers to which three
pillars?
A) Marketing, Management, and Finance
B) Economic, Social, and Environmental sustainability
C) Transport, Accommodation, and Attractions
D) Local, National, and International stakeholders
3. Carrying Capacity in tourism is best defined as:
A) The maximum number of tour buses a destination can handle.
B) The highest number of tourists a destination can support without
unacceptable impacts.
, C) The financial capacity of a destination to build new hotels.
D) The airport's capacity for international flights.
4. What is a key indicator of poor social sustainability in a tourism
destination?
A) High levels of local employment in the tourism sector.
B) The preservation of local cultural traditions.
C) Overcrowding and resentment from the local community towards
tourists.
D) An increase in the number of local restaurants.
5. Ecotourism differs from mass tourism primarily because it:
A) Is always more expensive.
B) Attracts a smaller number of tourists and emphasizes conservation and
community benefits.
C) Is only located in remote wilderness areas.
D) Excludes local communities from participation.
6. What is the purpose of a Tourism Impact Assessment (TIA)?
A) To assess the marketing budget for a new campaign.
B) To evaluate the potential economic, social, and environmental
consequences of a tourism project before it begins.
C) To count the number of tourists after they have arrived.
D) To set hotel room prices for the high season.
7. Which organization is widely known for providing global guidelines for
sustainable tourism?
A) The International Monetary Fund (IMF)
B) The World Tourism Organization (UNWTO)
C) The World Health Organization (WHO)
D) The World Trade Organization (WTO)
8. Destination Management Organisations (DMOs) primarily focus on:
A) Managing individual hotel operations.
B) The coordinated management of all elements that make up a destination.
, C) Operating international airline routes.
D) Regulating visa requirements for tourists.
9. Which of the following is a strategy to manage overtourism?
A) Lowering prices to attract even more visitors.
B) Promoting off-season travel and dispersing visitors to less-crowded areas.
C) Building larger parking lots in city centers.
D) Eliminating all entry fees to attractions.
10.The concept of "voluntourism" often faces criticism for:
A) Being too profitable for local communities.
B) Potentially creating dependency and undertaking unskilled work that
displaces local labor.
C) Being the most expensive form of travel.
D) Requiring too much training for participants.
Theme 2: Tourism Marketing & Destination Branding
11.The '4 Ps' of the marketing mix are:
A) People, Places, Price, Promotion
B) Product, Price, Place, Promotion
C) Planning, Production, Performance, Profit
D) Package, Publicity, Position, Payment
12.Destination branding is crucial because it:
A) Creates a distinct identity and perception in the mind of the potential
tourist.
B) Is the same as designing a new logo for the airport.
C) Focuses only on advertising costs.
D) Guarantees an increase in tourist arrivals.
13.Market segmentation in tourism involves:
A) Treating all potential tourists the same.
B) Dividing a broad market into smaller, more manageable groups with
similar needs and characteristics.
Assignment Solutions
Description: TMN3701 Assignment 3 Study Guide 2025 with verified and accurate
answers. Covers advanced tourism management topics including destination
development, marketing, and sustainability strategies.
Keywords: TMN3701 assignment 3 2025 tourism management solutions
destination marketing exam prep verified tourism answers unisa business
management
TMN3701 Assignment 3: Advanced Tourism Management (2025) - Q&A
Study Guide
Theme 1: Sustainable Tourism & Destination Management
1. What is the primary goal of sustainable tourism?
A) To maximize tourist numbers at any cost.
B) To meet the needs of present tourists and host regions while protecting
future opportunities.
C) To focus exclusively on environmental conservation.
D) To prioritize economic growth over all other factors.
2. The "triple bottom line" in sustainable tourism refers to which three
pillars?
A) Marketing, Management, and Finance
B) Economic, Social, and Environmental sustainability
C) Transport, Accommodation, and Attractions
D) Local, National, and International stakeholders
3. Carrying Capacity in tourism is best defined as:
A) The maximum number of tour buses a destination can handle.
B) The highest number of tourists a destination can support without
unacceptable impacts.
, C) The financial capacity of a destination to build new hotels.
D) The airport's capacity for international flights.
4. What is a key indicator of poor social sustainability in a tourism
destination?
A) High levels of local employment in the tourism sector.
B) The preservation of local cultural traditions.
C) Overcrowding and resentment from the local community towards
tourists.
D) An increase in the number of local restaurants.
5. Ecotourism differs from mass tourism primarily because it:
A) Is always more expensive.
B) Attracts a smaller number of tourists and emphasizes conservation and
community benefits.
C) Is only located in remote wilderness areas.
D) Excludes local communities from participation.
6. What is the purpose of a Tourism Impact Assessment (TIA)?
A) To assess the marketing budget for a new campaign.
B) To evaluate the potential economic, social, and environmental
consequences of a tourism project before it begins.
C) To count the number of tourists after they have arrived.
D) To set hotel room prices for the high season.
7. Which organization is widely known for providing global guidelines for
sustainable tourism?
A) The International Monetary Fund (IMF)
B) The World Tourism Organization (UNWTO)
C) The World Health Organization (WHO)
D) The World Trade Organization (WTO)
8. Destination Management Organisations (DMOs) primarily focus on:
A) Managing individual hotel operations.
B) The coordinated management of all elements that make up a destination.
, C) Operating international airline routes.
D) Regulating visa requirements for tourists.
9. Which of the following is a strategy to manage overtourism?
A) Lowering prices to attract even more visitors.
B) Promoting off-season travel and dispersing visitors to less-crowded areas.
C) Building larger parking lots in city centers.
D) Eliminating all entry fees to attractions.
10.The concept of "voluntourism" often faces criticism for:
A) Being too profitable for local communities.
B) Potentially creating dependency and undertaking unskilled work that
displaces local labor.
C) Being the most expensive form of travel.
D) Requiring too much training for participants.
Theme 2: Tourism Marketing & Destination Branding
11.The '4 Ps' of the marketing mix are:
A) People, Places, Price, Promotion
B) Product, Price, Place, Promotion
C) Planning, Production, Performance, Profit
D) Package, Publicity, Position, Payment
12.Destination branding is crucial because it:
A) Creates a distinct identity and perception in the mind of the potential
tourist.
B) Is the same as designing a new logo for the airport.
C) Focuses only on advertising costs.
D) Guarantees an increase in tourist arrivals.
13.Market segmentation in tourism involves:
A) Treating all potential tourists the same.
B) Dividing a broad market into smaller, more manageable groups with
similar needs and characteristics.
