NRF Certification Test UPDATED ACTUAL Questions and CORRECT
Answers
1. brick-and-mortar the presence of a physical storefront and face-to-face customer experiences
2. closeout stores off-price stores that offer an assortment of brand-name merchandise at a signifi-
cant discount off the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. comparison the customer who spends time searching for the best price or deal on the item she
shopper is looking to purchase
5. convenience these stores aim at providing their customers a convenient shopping experience.
stores the general merchandise stores are easily accessible, small in size, with quick
shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership, and usually
has centralized decision-making
7. demographics quantifiable information about a customer such as household size, income, edu-
cation, occupation, and place of residence
8. department these stores offer good service and a broad variety and assortment of products of
stores mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at a cus-
tomer's home; demonstrate product benefits; take orders; and deliver the products
or perform the services
10. discount selling these retailers offer a broad variety of merchandise, limited service, and low prices
11. distribution the chain of businesses through which a good or service passes until it reaches the
channel end customer
12. diverse shopper this buyer is hard to predict or to understand. he shops in many different places
, and is not obviously influenced by any one retail element
2/8
Answers
1. brick-and-mortar the presence of a physical storefront and face-to-face customer experiences
2. closeout stores off-price stores that offer an assortment of brand-name merchandise at a signifi-
cant discount off the manufacturer's price
3. commercial cue advertising message that impacts purchase decisions
4. comparison the customer who spends time searching for the best price or deal on the item she
shopper is looking to purchase
5. convenience these stores aim at providing their customers a convenient shopping experience.
stores the general merchandise stores are easily accessible, small in size, with quick
shopping and easy checkout
6. corporate chain a company that operates multiple stores under common ownership, and usually
has centralized decision-making
7. demographics quantifiable information about a customer such as household size, income, edu-
cation, occupation, and place of residence
8. department these stores offer good service and a broad variety and assortment of products of
stores mid-to-high quality
9. direct selling salespeople contact customers directly in a convenient location, often at a cus-
tomer's home; demonstrate product benefits; take orders; and deliver the products
or perform the services
10. discount selling these retailers offer a broad variety of merchandise, limited service, and low prices
11. distribution the chain of businesses through which a good or service passes until it reaches the
channel end customer
12. diverse shopper this buyer is hard to predict or to understand. he shops in many different places
, and is not obviously influenced by any one retail element
2/8
