Social Science Business Marketing
AIPMM- CPM EXAM QUESTIONS AND
CORRECT ANSWERS(VERIFIED
ANSWERS)/NEWEST UPDATE
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HRMT 2500 Chapter 1 LSUS Chen- MBA 706 Module 4 Capstone EXAM 2 COMM
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Practice questions for this set
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Type of goods that is used over an extended time
Choose an answer
1 Convenience goods 2 Durable goods
3 Unsought goods 4 Specialty goods
Don't know?
intangibility Nature and characteristic of a service
inseparability
variability
perishability
, Product What are the 4 Kotler's Market Strategies?
Price
Promotion
Place
Intensity of Competitive Rivalry What are Porter's 5 forces?
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive What are the 7 phases of PLC?
Plan
Develop
Qualify
Launch
Deliver
Retire
Conceive What are the steps of NPD? (Phases)
Plan
Develop
Qualify
Market Penetration What is the strategy for existing market/existing product? (Ansoff's Growth Matrix)
Product Development What is the strategy for existing market/new product? (Ansoff's Growth Matrix)
Market Development What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix)
Diversification What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Market Objective: Gain awareness
Competition: None
Product: One
Introduction
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Growth
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Maturity
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Decline
Price: Stay profitable
Promotion: Reduced
Place: Few
AIPMM- CPM EXAM QUESTIONS AND
CORRECT ANSWERS(VERIFIED
ANSWERS)/NEWEST UPDATE
Save
Students also studied
Flashcard sets Study guides Practice tests
HRMT 2500 Chapter 1 LSUS Chen- MBA 706 Module 4 Capstone EXAM 2 COMM
Teacher 10 terms 53 terms 30 terms Teacher
theKedab Preview jacksonjahsen43 Preview marian2226 Preview josh
Practice questions for this set
Learn 1 /7 Study with Learn
Type of goods that is used over an extended time
Choose an answer
1 Convenience goods 2 Durable goods
3 Unsought goods 4 Specialty goods
Don't know?
intangibility Nature and characteristic of a service
inseparability
variability
perishability
, Product What are the 4 Kotler's Market Strategies?
Price
Promotion
Place
Intensity of Competitive Rivalry What are Porter's 5 forces?
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers
Conceive What are the 7 phases of PLC?
Plan
Develop
Qualify
Launch
Deliver
Retire
Conceive What are the steps of NPD? (Phases)
Plan
Develop
Qualify
Market Penetration What is the strategy for existing market/existing product? (Ansoff's Growth Matrix)
Product Development What is the strategy for existing market/new product? (Ansoff's Growth Matrix)
Market Development What is the strategy for NEW market/existing product? (Ansoff's Growth Matrix)
Diversification What is the strategy for new market/new product? (Ansoff's Growth Matrix)
Market Objective: Gain awareness
Competition: None
Product: One
Introduction
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Market Objective: Stress differentiation
Competition: Growing
Product: More version
Growth
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
Market Objective: Maintain brand loyalty
Competition: Many
Product: Full
Maturity
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Market Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Decline
Price: Stay profitable
Promotion: Reduced
Place: Few
