MAN 3600- EXAM 1- FGCU PROF BRADY
Study online at https://quizlet.com/_gklwsr
1. Exporting: Selling products directly to foreign markets.
2. Importing: Purchasing goods and services from abroad and bringing them into a
country.
3. Countertrade: Trading goods/services without using money.
4. Licensing: Granting rights to another firm to use intellectual property for a period.
5. Franchising: Supplying intangible property and support to a franchisee over time.
6. Joint Venture: A company created and jointly owned by two or more entities.
7. Wholly Owned Sub- A company entirely owned by a parent firm.
sidiary:
8. Strategic Alliance: A relationship where two or more entities cooperate to achieve strategic
goals without forming a separate entity.
9. Primary Activities: Directly involved in creating and delivering products (e.g., Apple's product
design).
10. Support Activities: Indirect activities that support primary processes (e.g., HR, technology).
11. Value Chain Analysis: Dividing a company's activities into primary and support activities to
identify those that create value.
12. Globalization: The trend toward increased economic, cultural, political, and technologi-
cal interdependence among national institutions.
13. Forces Driving Global- Technology, falling trade barriers (GATT, WTO), and e-commerce.
ization:
14. Benefits of Globaliza- Access to lower-cost workers, technical expertise, and production inputs.
tion of Production:
1/5
, MAN 3600- EXAM 1- FGCU PROF BRADY
Study online at https://quizlet.com/_gklwsr
15. Debates on Globaliza- Pros (job creation, economic growth) vs. Cons (job loss in developed
tion: nations, cultural homogenization).
16. Multinational Strategy: Adapting products/marketing to fit each local market.
17. Global Strategy: Standardizing products and marketing worldwide.
18. Corporate-Level Strate- Growth, retrenchment, stability, combination.
gy:
19. Business-Level Strate- Low-cost leadership (Ryanair), differentiation (Armani), focus strategy
gy: (Johnson & Johnson).
20. USMCA: United States-Mexico-Canada Agreement.
21. GATT (General Agree- A treaty to promote free trade by reducing tariffs and non-tariff barriers.
ment on Tariffs and
Trade):
22. WTO Goals: Promote free trade by reducing barriers and enforcing international trade
rules.
23. Core Competency: A company's unique strength difficult for competitors to imitate (e.g.,
Canon's imaging technology).
24. Primary Market Re- Collecting new data (surveys, focus groups).
search:
25. Secondary Market Re- Using existing data (WTO reports, UN statistics).
search:
26. Multinational Corpora- Companies with investments and operations in multiple countries.
tions (MNCs):
2/5
Study online at https://quizlet.com/_gklwsr
1. Exporting: Selling products directly to foreign markets.
2. Importing: Purchasing goods and services from abroad and bringing them into a
country.
3. Countertrade: Trading goods/services without using money.
4. Licensing: Granting rights to another firm to use intellectual property for a period.
5. Franchising: Supplying intangible property and support to a franchisee over time.
6. Joint Venture: A company created and jointly owned by two or more entities.
7. Wholly Owned Sub- A company entirely owned by a parent firm.
sidiary:
8. Strategic Alliance: A relationship where two or more entities cooperate to achieve strategic
goals without forming a separate entity.
9. Primary Activities: Directly involved in creating and delivering products (e.g., Apple's product
design).
10. Support Activities: Indirect activities that support primary processes (e.g., HR, technology).
11. Value Chain Analysis: Dividing a company's activities into primary and support activities to
identify those that create value.
12. Globalization: The trend toward increased economic, cultural, political, and technologi-
cal interdependence among national institutions.
13. Forces Driving Global- Technology, falling trade barriers (GATT, WTO), and e-commerce.
ization:
14. Benefits of Globaliza- Access to lower-cost workers, technical expertise, and production inputs.
tion of Production:
1/5
, MAN 3600- EXAM 1- FGCU PROF BRADY
Study online at https://quizlet.com/_gklwsr
15. Debates on Globaliza- Pros (job creation, economic growth) vs. Cons (job loss in developed
tion: nations, cultural homogenization).
16. Multinational Strategy: Adapting products/marketing to fit each local market.
17. Global Strategy: Standardizing products and marketing worldwide.
18. Corporate-Level Strate- Growth, retrenchment, stability, combination.
gy:
19. Business-Level Strate- Low-cost leadership (Ryanair), differentiation (Armani), focus strategy
gy: (Johnson & Johnson).
20. USMCA: United States-Mexico-Canada Agreement.
21. GATT (General Agree- A treaty to promote free trade by reducing tariffs and non-tariff barriers.
ment on Tariffs and
Trade):
22. WTO Goals: Promote free trade by reducing barriers and enforcing international trade
rules.
23. Core Competency: A company's unique strength difficult for competitors to imitate (e.g.,
Canon's imaging technology).
24. Primary Market Re- Collecting new data (surveys, focus groups).
search:
25. Secondary Market Re- Using existing data (WTO reports, UN statistics).
search:
26. Multinational Corpora- Companies with investments and operations in multiple countries.
tions (MNCs):
2/5
