MNG4801 Assignment 3 (COMPLETE ANSWERS) 2025 - DUE October 2025

MNG4801 Assignment
3 (COMPLETE
ANSWERS) 2025 - DUE
October 2025
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[School]
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, MNG4801 Assignment 3 (COMPLETE ANSWERS) 2025 - DUE October 2025

 Course

 Strategic Management (MNG4801)

 Institution

 University Of South Africa (Unisa)

 Book

 Strategic Management

MNG4801 Assignment 3 (COMPLETE ANSWERS) 2025 - DUE October 2025; 100% TRUSTED
Complete, trusted solutions and explanations.



.. 2. Identify and discuss the corporate-level strategies evident in the case study. You should
identify three (3) growth strategies and two (2) defensive strategies and their specific forms that
are evident in the case study. Chipmunks Frankenstein Support your discussion by integrating
the appropriate theory and practical examples from the case study. Total: [15] Your answer must
not exceed 1½ page

Corporate-Level Strategies in the Case Study: Chipmunks Frankenstein

Corporate-level strategy refers to the overall scope and direction of a business and the way in
which its various business operations work together to achieve objectives. In the Chipmunks
Frankenstein case, both growth and defensive strategies are evident.



Growth Strategies

1. Market Penetration (Intensive Growth)

o Form: Increasing market share in existing markets through aggressive promotion
and competitive pricing.

o Case Link: Chipmunks Frankenstein expanded its presence in children’s
entertainment by strengthening customer loyalty programs, hosting themed
birthday parties, and offering discounts for repeat visits. This reflects Ansoff’s
market penetration approach aimed at driving deeper engagement with existing
customers.

2. Product Development