ENM 5420 Final Exam | Updated, Complete Solutions

ENM 5420 Final Exam | Updated, Complete Solutions Apple's page-turning animation that occurs on an iPad when flipping through an e-book is an example of a business method patent. (True or False) False Of the following, what does a university typically not get in exchange for granting a license? A. Annual fee B. Percentage of product revenue C. Board seat D. Equity A registered trademark can be renewed indefinitely. (True or False) True Why is it most beneficial for a company to license out its product? A. Increase in valuation B. Increased user testing C. Infringement protection D. Valuable market penetration What is a trademark? A. A form of utility patent B. A form of design patent C. Embargo on certain imports D. Distinctive word, name, or shape that identifies a company A ________ is a grant to another firm to make use of the rights to intellectual property. A. permit B. royalty C. license D. patent Patents are territorial, which means inventors must apply for a patent again in new countries. (True or False) True What is intellectual property? A. Valuable intangible property owned by person's or companies B. Enterprise cloud services (ex. Amazon Web Services) C. Internal records of employees D. Temporary rentals of office space Of the following, what has lost its trademark because it has become a common name? A. Coca-Cola B. Google C. Xerox D. Aspirin In general, it is easier to protect intellectual property more than physical property. (True or False) True It is important to have a balance of star employees and good supporting talent, as supporting talent is more likely to be loyal to the organization. (True or False) True You are an engineer at Facebook, and see that there are more clicks on articles related to Trump. You theorize that more Trump articles will mean greater user engagement. This is an example of:. A. Operational learning B. Unethical efficiency C. Manipulative marketing D. Conceptual learning Compensation to the board of directors is normally in the form of standardized salary. (True or False) False Steve Jobs often focused on competitors to bring the company together. What was Apple's competitor to beat for the longest time? A. Google B. Disney C. Microsoft D. IBM Sheryl Sandberg is the COO of Facebook and during an all hands meeting emphasizes the amount of revenue that needs to be reached for the company to become profitable. Sheryl embodies a ________ leader. A. supporting B. directing C. delegating D. coaching What is the difference between a team and group? A. Teams have an equal division of equity B. Members of a team feel responsible for the collective output C. Groups are organizationally horizontal D. A clear leader takes charge in a group Information that does not encourage action is not knowledge. (True or False) True Vinod Khosla suggests asking this key question when assembling a team. A. What do I know? B. Who do I know? C. What do I not know? D. Who do I not know? ________ is the process of legally gathering data about competitors. A. PMF B. Due diligence C. Competitive intelligence D. Market sizing What is the cognitive dimension of social capital? A. Extent to which employees share common values B. Trust C. Overall pattern of relationships D. Nature of connections What is a cluster? A. A founder's immediate connections B. Geographic concentration of interconnected companies C. Incubator D. Accelerator Most of Cisco's acquisitions were made between ________ and ________. A. 2013, 2014 B. 1999, 2000 C. 2008, 2009 D. 2001, 2002 Which of the following is the biggest center of entrepreneurial activity in India? A. New Delhi B. Mumbai C. Bangalore D. Hyderabad A layout is the geographic mapping of companies in a location. (True or False) False What country boasts the highest density of startups in the world? A. United Kingdom B. China C. Israel D. United States What is an important shift in strategy that Box and its CEO Aaron Levie made? A. Partner with AWS to promote synergies with the company B. Raise money from PE firms rather than VC C. Cross-sell rather than upsell their services D. Expand storage offering to enterprises Why did Webvan fail? A. High margins B. Flawed business model C. Insufficient funding D. Low overhead Which of the following is not a source of legitimacy? A. Trade secrets B. Raising a down round C. Favorable location D. Known and understood business model People tend to respond to endorsements they trust. This is an example of the principle of: A. Social proof B. Authority C. Liking D. Reciprocity In a typical value chain, what comes before logistics and manufacturing? A. Product design B. Marketing C. Sales and distribution D. Service What is an advantage of a multi-domestic strategy? A. Transfer of unique competencies internationally B. Ability to reduce costs C. Ability to learn from other nations D. Ability to customize products for local markets What is the book value valuation of the firm? A. Equity plus liability B. Intangible assets plus earnings C. Revenue minus costs D. Total assets minus intangible assets An oligopoly is an industry characterized by just a few ________. A. traders B. monopolies C. sellers D. buyers Why should new ventures be careful to not globalize too quickly? A. Foreign markets offer competitive disadvantages B. It will be easier to acquire customers and resources C. So they can better understand their customers and product D. Globalization is a dangerous force An example of one of Alibaba's acquisitions is Alipay. (True or False) False Medtronic purchased the cardiovascular division of this major company it now competes with: A. Pfizer B. Johnson & Johnson C. Novartis D. Merck The price of an acquisition subtracted from the value of the newly vitalized firm is a: A. Integration B. Synergy C. Expected value D. Value-add A truly global firm operates as a single integrated organization. (True or False) True The merger between Bank of America and Merrill Lynch would be an example of a(n): A. Horizontal merger B. Vertical merger C. Diagonal merger D. Acquisition What most hampers an acquisition's success? A. Incompatible technology B. Geographic similarities C. Underestimation of the value-add of the firm D. Incompatible cultures Entrepreneurial intensity is the drive and committed nature of any good entrepreneur. (True or False) False Which of the following is not a revenue model? A. Advertising revenue B. Freemium revenue C. Transaction fee revenue D. Product sales Cash flow is the sum of retained earnings minus: A. Depreciation provision made by the firm B. Fixed costs C. Profitability D. Crunch capital