MNM3711 ASSESSMENT 2 SEMESTER 2 2025 QUESTION 1 Europcar is in the process of introducing a new product to the international market. Explain in detail the five (5) stages of the international product life cycle and practically apply each stage to Europc

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Table of Contents

QUESTION 1 Europcar is in the process of introducing a new product to the
international market. Explain in detail the five (5) stages of the international product
life cycle and practically apply each stage to Europcar. (One mark for each detailed
explanation and one mark for each practical application) (10) ................................... 4

QUESTION 2 Europcar is planning to distribute its products internationally. Discuss
three (3) international marketing distribution strategies and practically apply each
strategy to Europcar. (Two marks for each discussion and one mark for each practical
application) (10) ......................................................................................................... 8

QUESTION 3 You are the marketing manager for Europcar. Discuss eight (8) factors
influencing international marketing communications and practically apply each factor
to Europcar. (One mark awarded for each discussion and one mark for each practical
application) (16) ....................................................................................................... 11

QUESTION 4 Discuss four (4) key objectives of pricing and practically apply each
pricing objective to Europcar. (One mark for each discussion and one mark for each
practical application) (8) ........................................................................................... 16

References ............................................................................................................... 20




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