CHAMPIONS REAL ESTATE MARKETING
SAE
PRACTICE EXAM QUESTIONS WITH
CORRECT DETAILED ANSWERS |
ALREADY GRADED A+<RECENT
VERSION>
1. Most common reason a property fails to sell is - ANSWER price
2. Matching human needs with goods or services to meet those needs is the
process of - ANSWER marketing
3. _____________________ is a key personality trait of a successful agent -
ANSWER problem solving
4. 3 Ways Sales Agents Add Value to the Buying Process - ANSWER
Counseling, Negotiating, and Managing the transaction
5. Four P's of marketing real estate - ANSWER product, promotion,
price and place
6. How can you know your product? - ANSWER Inspect company
listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
,7. AIDA - ANSWER (The four psychological steps of a sale: attention,
interest, desire and action).
8. states that rational buyers will pay no more for aproperty than they would
for an equally desirable,comparable property. - ANSWER The
principle of substitution in real estate valuation
9. Marketing to a specific age group is sometimes called - ANSWER
generational selling
10.An acronym for the psychological steps of a sale is - ANSWER AIDA
11.A willingness to change and grow your marketing plan demonstrates to
concept of____________. - ANSWER adaptation
12.To be an effective problem solver, it is beneficial to understand .... -
ANSWER basic human needs and the psychological steps involved in
a sale
13.defined as expected benefits to be received as a result of ownership -
ANSWER amenities
14.Objectives should be - ANSWER measurable and achievable as well
as timely.
15.Goals should be - ANSWER attainable, flexible, measurable, and time
frame
,16.shot gun method - ANSWER often the preferred choice for new
agents until they realize that they can't possibly take on such a large-scale
market
17.4 types of buyers - ANSWER -first time buyers
-relocators
-upgraders
-investors
18.communication is - ANSWER transcribing and receiving/ talking and
listening
19.Marketing budget goals should be set for a minimum of ___________,
realistically more - ANSWER 6 months
20._______ drive the market - ANSWER consumers
21.Agents should "listen" not only to what the client is saying, but also to
___________________. - ANSWER body language
22.To be an effective problem solver, a real estate agent should understand
the __________ involved in a sale. - ANSWER psychological
23.In which emotional phase is the buyer ready to buy? - ANSWER Act
24.Gathering data, analyzing it and drawing conclusions based on it
describes - ANSWER marketing research
, 25.Analyzing strengths, weaknesses, opportunities, and threats is referred to
as a - ANSWER SWOT analysis
26.A report prepared by an agent to help a seller realistically price their
property is a - ANSWER CMA
27.SWOT - ANSWER strength, weakness, opportunities and threats -
marketing research analysis
28.CMA - ANSWER comparative market analysis
29.Two kinds of market research - ANSWER primary and secondary
30.primary research is ________ focused - ANSWER customer,
examples email surveys, mail surveys, closed transactions
31.secondary research is more ___________________ and can be
___________________ - ANSWER more in depth and can be quite
complex, expensive, and time consuming
32.Secondary research is ___________________ and includes
______________ - ANSWER ongoing, data tracking , done by major
companies found on internet (HAR, NAR)
33.researcher is best served by using ___________________ - ANSWER
quantitative research
34.employs statistical analysis by measuring values to determine the results -
ANSWER quantitative
SAE
PRACTICE EXAM QUESTIONS WITH
CORRECT DETAILED ANSWERS |
ALREADY GRADED A+<RECENT
VERSION>
1. Most common reason a property fails to sell is - ANSWER price
2. Matching human needs with goods or services to meet those needs is the
process of - ANSWER marketing
3. _____________________ is a key personality trait of a successful agent -
ANSWER problem solving
4. 3 Ways Sales Agents Add Value to the Buying Process - ANSWER
Counseling, Negotiating, and Managing the transaction
5. Four P's of marketing real estate - ANSWER product, promotion,
price and place
6. How can you know your product? - ANSWER Inspect company
listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
,7. AIDA - ANSWER (The four psychological steps of a sale: attention,
interest, desire and action).
8. states that rational buyers will pay no more for aproperty than they would
for an equally desirable,comparable property. - ANSWER The
principle of substitution in real estate valuation
9. Marketing to a specific age group is sometimes called - ANSWER
generational selling
10.An acronym for the psychological steps of a sale is - ANSWER AIDA
11.A willingness to change and grow your marketing plan demonstrates to
concept of____________. - ANSWER adaptation
12.To be an effective problem solver, it is beneficial to understand .... -
ANSWER basic human needs and the psychological steps involved in
a sale
13.defined as expected benefits to be received as a result of ownership -
ANSWER amenities
14.Objectives should be - ANSWER measurable and achievable as well
as timely.
15.Goals should be - ANSWER attainable, flexible, measurable, and time
frame
,16.shot gun method - ANSWER often the preferred choice for new
agents until they realize that they can't possibly take on such a large-scale
market
17.4 types of buyers - ANSWER -first time buyers
-relocators
-upgraders
-investors
18.communication is - ANSWER transcribing and receiving/ talking and
listening
19.Marketing budget goals should be set for a minimum of ___________,
realistically more - ANSWER 6 months
20._______ drive the market - ANSWER consumers
21.Agents should "listen" not only to what the client is saying, but also to
___________________. - ANSWER body language
22.To be an effective problem solver, a real estate agent should understand
the __________ involved in a sale. - ANSWER psychological
23.In which emotional phase is the buyer ready to buy? - ANSWER Act
24.Gathering data, analyzing it and drawing conclusions based on it
describes - ANSWER marketing research
, 25.Analyzing strengths, weaknesses, opportunities, and threats is referred to
as a - ANSWER SWOT analysis
26.A report prepared by an agent to help a seller realistically price their
property is a - ANSWER CMA
27.SWOT - ANSWER strength, weakness, opportunities and threats -
marketing research analysis
28.CMA - ANSWER comparative market analysis
29.Two kinds of market research - ANSWER primary and secondary
30.primary research is ________ focused - ANSWER customer,
examples email surveys, mail surveys, closed transactions
31.secondary research is more ___________________ and can be
___________________ - ANSWER more in depth and can be quite
complex, expensive, and time consuming
32.Secondary research is ___________________ and includes
______________ - ANSWER ongoing, data tracking , done by major
companies found on internet (HAR, NAR)
33.researcher is best served by using ___________________ - ANSWER
quantitative research
34.employs statistical analysis by measuring values to determine the results -
ANSWER quantitative
