MKT 305 exam questions and
answers verified 100%
In the process known as _______, people sell goods to other people. - ANS✅✅retailing
What is the name for a company that possesses and operates multiple retailers - ANS✅✅A
Corporate Chain
What is the term for groups by retailers who advertise together and operate purchasing groups? -
ANS✅✅cooperative chains
What is the retail arrangement in which one bigger entity creates a plan for its smaller,related
retailers to execute - ANS✅✅Franchise Operation
Retailer change their_______ to appear less similar to other retailers - ANS✅✅marketing mix
Why did general stores decline after the U.S Civil War? - ANS✅✅They did not offer variety within
product lines
What is the name of a retailer who mostly sells goods that are similar to one another? -
ANS✅✅Single-line and limited line
What type of retailers are known for offering a wide variety of goods and reduced one-on-one
customer assistance? - ANS✅✅Supermarkets,discount houses, and mass-merchandisers
Stores that sell mostly jewelry are known as which type of stores? - ANS✅✅Limited-line stores
What do department stores typically include? - ANS✅✅subdivisions that function as small stores
Large Retailers known as______ sell a variety of groceries - ANS✅✅supermarkets
What are some examples of "soft goods" sold by mass-merchandisers? - ANS✅✅Clothing and
housewares
, Why do some customers say they dislike super centers? - ANS✅✅They are too crowded
Tom bakery sells doughnuts, cake but later adds watches and jewelry to its product assortment.
What kind of merchandising does Tom Bakers seem to use? - ANS✅✅Scrambled
What is the name for retailers, such as Target and Walmart, that offer stores with several
departments but little customer service? - ANS✅✅Mass- merchandisers
What is the name for merchandisers that carry any goods that they think will make money? -
ANS✅✅Scrambled
Wholesalers who do not posses products themselves but help others with their retail transactions
are known as - ANS✅✅agent wholealers
Some common responabilites of selling agents are - ANS✅✅promoting and selling goods
The ________ concept argues cheaper merchandise helps sell products quickly and creates big
profits for retailers - ANS✅✅Mass merchandising
Some characteristics of product lines of general merchandise wholesalers? - ANS✅✅They do not
spoil and are varied
What kind of retailers carry limited stock of items and focus on making things easy for their
customers? - ANS✅✅Convenience stores
Some characteristics of manufacturers agents are? - ANS✅✅They receive commissions and they
sell goods from different manufacturers
Workers known as_______ untie business offering goods with business purchasing gods. -
ANS✅✅Brokers
Booklets, orders online, mail, or phone are what type of service of wholesalers? - ANS✅✅catalog
wholesalers
answers verified 100%
In the process known as _______, people sell goods to other people. - ANS✅✅retailing
What is the name for a company that possesses and operates multiple retailers - ANS✅✅A
Corporate Chain
What is the term for groups by retailers who advertise together and operate purchasing groups? -
ANS✅✅cooperative chains
What is the retail arrangement in which one bigger entity creates a plan for its smaller,related
retailers to execute - ANS✅✅Franchise Operation
Retailer change their_______ to appear less similar to other retailers - ANS✅✅marketing mix
Why did general stores decline after the U.S Civil War? - ANS✅✅They did not offer variety within
product lines
What is the name of a retailer who mostly sells goods that are similar to one another? -
ANS✅✅Single-line and limited line
What type of retailers are known for offering a wide variety of goods and reduced one-on-one
customer assistance? - ANS✅✅Supermarkets,discount houses, and mass-merchandisers
Stores that sell mostly jewelry are known as which type of stores? - ANS✅✅Limited-line stores
What do department stores typically include? - ANS✅✅subdivisions that function as small stores
Large Retailers known as______ sell a variety of groceries - ANS✅✅supermarkets
What are some examples of "soft goods" sold by mass-merchandisers? - ANS✅✅Clothing and
housewares
, Why do some customers say they dislike super centers? - ANS✅✅They are too crowded
Tom bakery sells doughnuts, cake but later adds watches and jewelry to its product assortment.
What kind of merchandising does Tom Bakers seem to use? - ANS✅✅Scrambled
What is the name for retailers, such as Target and Walmart, that offer stores with several
departments but little customer service? - ANS✅✅Mass- merchandisers
What is the name for merchandisers that carry any goods that they think will make money? -
ANS✅✅Scrambled
Wholesalers who do not posses products themselves but help others with their retail transactions
are known as - ANS✅✅agent wholealers
Some common responabilites of selling agents are - ANS✅✅promoting and selling goods
The ________ concept argues cheaper merchandise helps sell products quickly and creates big
profits for retailers - ANS✅✅Mass merchandising
Some characteristics of product lines of general merchandise wholesalers? - ANS✅✅They do not
spoil and are varied
What kind of retailers carry limited stock of items and focus on making things easy for their
customers? - ANS✅✅Convenience stores
Some characteristics of manufacturers agents are? - ANS✅✅They receive commissions and they
sell goods from different manufacturers
Workers known as_______ untie business offering goods with business purchasing gods. -
ANS✅✅Brokers
Booklets, orders online, mail, or phone are what type of service of wholesalers? - ANS✅✅catalog
wholesalers
