MKT 305 Exam questions and
answers graded A+
Economic users seek - ANS✅✅Best uses of time and money
Economic Buyers - ANS✅✅People who know all the facts and logically compare choices to get the
greatest satisfaction
Economic needs - ANS✅✅Needs concerned with making the best use of the consumers time and
money
Economic Needs include - ANS✅✅1) Economy of purchase or use
2) Efficiency
3) Dependability
4) Improvement of earnings
5) Convenience
Discretionary Income - ANS✅✅The income left after necessities
Needs - ANS✅✅basic forces that motivate a person to do something
Wants - ANS✅✅"needs" learned during a persons life
Drive - ANS✅✅a strong stimulus that encourages action to reduce a need
PSSP - ANS✅✅Physiological needs, Safety needs, Social needs, and Personal needs
Physiological needs - ANS✅✅Biological needs (food, water shelter, etc.)
Safety needs - ANS✅✅Needs concerned with protection (health, financial security, medicine,
exercise, etc.)
, Social needs - ANS✅✅Needs involved with interaction with other people (love, esteem, friendship,
status, etc)
Personal needs - ANS✅✅Needs involved with personal satisfaction
Perception determines - ANS✅✅What people see and feel
Perception - ANS✅✅How we gather and interpret info from the world around us
Selective exposure - ANS✅✅When we seek what only interests us
Selective perception - ANS✅✅People screen out or modify ideas, messages, and info that conflict
with previously learned attitudes and beliefs
Selective retention - ANS✅✅When people remember only what they want to remember
Learning - ANS✅✅A change in a persons thought process caused by prior experience
Cues - ANS✅✅Stimuli in the environment
Response - ANS✅✅an effort to satisfy a drive
Reinforcement - ANS✅✅A part of the learning process when a consumers response is followed by
satisfaction and thus, reduction in drive
Attitude - ANS✅✅a persons point of view toward something
Belief - ANS✅✅A persons opinion about something that can change marketing mixes
Expectations - ANS✅✅An outcome or event that a person anticipates or looks forward to
Trust - ANS✅✅Confidence a person has in the promises of a person, company, or brand
answers graded A+
Economic users seek - ANS✅✅Best uses of time and money
Economic Buyers - ANS✅✅People who know all the facts and logically compare choices to get the
greatest satisfaction
Economic needs - ANS✅✅Needs concerned with making the best use of the consumers time and
money
Economic Needs include - ANS✅✅1) Economy of purchase or use
2) Efficiency
3) Dependability
4) Improvement of earnings
5) Convenience
Discretionary Income - ANS✅✅The income left after necessities
Needs - ANS✅✅basic forces that motivate a person to do something
Wants - ANS✅✅"needs" learned during a persons life
Drive - ANS✅✅a strong stimulus that encourages action to reduce a need
PSSP - ANS✅✅Physiological needs, Safety needs, Social needs, and Personal needs
Physiological needs - ANS✅✅Biological needs (food, water shelter, etc.)
Safety needs - ANS✅✅Needs concerned with protection (health, financial security, medicine,
exercise, etc.)
, Social needs - ANS✅✅Needs involved with interaction with other people (love, esteem, friendship,
status, etc)
Personal needs - ANS✅✅Needs involved with personal satisfaction
Perception determines - ANS✅✅What people see and feel
Perception - ANS✅✅How we gather and interpret info from the world around us
Selective exposure - ANS✅✅When we seek what only interests us
Selective perception - ANS✅✅People screen out or modify ideas, messages, and info that conflict
with previously learned attitudes and beliefs
Selective retention - ANS✅✅When people remember only what they want to remember
Learning - ANS✅✅A change in a persons thought process caused by prior experience
Cues - ANS✅✅Stimuli in the environment
Response - ANS✅✅an effort to satisfy a drive
Reinforcement - ANS✅✅A part of the learning process when a consumers response is followed by
satisfaction and thus, reduction in drive
Attitude - ANS✅✅a persons point of view toward something
Belief - ANS✅✅A persons opinion about something that can change marketing mixes
Expectations - ANS✅✅An outcome or event that a person anticipates or looks forward to
Trust - ANS✅✅Confidence a person has in the promises of a person, company, or brand
