MKT 305 Exam questions and
answers graded 100%
A ________ is a group of potential customers with similar needs who are willing to exchange
something of value with sellers offering various goods or services. - ANS✅✅market
Which of the following is the best example of a generic market? - ANS✅✅the senior citizen
recreation market
A _______ ________ is a relatively homogeneous group of consumers who will respond to a
marketing mix in a similar way. - ANS✅✅market segment
The first step in market segmentation should be: - ANS✅✅defining some broad product markets
where you may be able to operate profitably
Segmenting is best viewed as a(n) ________ process. - ANS✅✅clustering or aggregating
In thinking about segmenting vs. combining, which of the following are true [Check all that apply]: -
ANS✅✅-segmenting can product larger sales
-it can be risky to combine too much
-profit should determine weather to segment or combine
Which of the following drives positioning? (choose 3) - ANS✅✅-customers
-company
-competitors
In this video, we saw how Mountain Dew developed a ________ to guide marketing mix decisions. -
ANS✅✅positioning statement
In this video lecture, Activia Yogurt tries to communicate that customers have a _______ for better
gut health? - ANS✅✅need
Which of the following is NOT one of the selective processes? - ANS✅✅selective distribution
answers graded 100%
A ________ is a group of potential customers with similar needs who are willing to exchange
something of value with sellers offering various goods or services. - ANS✅✅market
Which of the following is the best example of a generic market? - ANS✅✅the senior citizen
recreation market
A _______ ________ is a relatively homogeneous group of consumers who will respond to a
marketing mix in a similar way. - ANS✅✅market segment
The first step in market segmentation should be: - ANS✅✅defining some broad product markets
where you may be able to operate profitably
Segmenting is best viewed as a(n) ________ process. - ANS✅✅clustering or aggregating
In thinking about segmenting vs. combining, which of the following are true [Check all that apply]: -
ANS✅✅-segmenting can product larger sales
-it can be risky to combine too much
-profit should determine weather to segment or combine
Which of the following drives positioning? (choose 3) - ANS✅✅-customers
-company
-competitors
In this video, we saw how Mountain Dew developed a ________ to guide marketing mix decisions. -
ANS✅✅positioning statement
In this video lecture, Activia Yogurt tries to communicate that customers have a _______ for better
gut health? - ANS✅✅need
Which of the following is NOT one of the selective processes? - ANS✅✅selective distribution
