COB 300 MARKETING TEST 1
QUESTIONS & SOLUTIONS LATEST
VERSION RATED 100% CORRECT
The five major value and engagement themes - correct answer ✔✔1. Creating value for the
customers in order to capture value in return
2. Customer engagement & today's digital & social media
3. Building & managing strong, value creating brands
4. Measuring and managing return on marketing
5. Sustainable marketing around the globe
Needs become - correct answer ✔✔wants
Wants become - correct answer ✔✔demands
Marketing Myopia - correct answer ✔✔Company's paying more attention to products than to
the products actual benefits
Market - correct answer ✔✔Set of actual or potential buyers of a prod or service
Marketing Management Orientations:
Production
Product
Selling
Marketing
,Societal Marketing Concept - correct answer ✔✔Before was handmade specialty goods
Production- Value cheap and available (industrial revolution, if you produce it, it will be sold)
Product- Value quality, performance, and innovation
Selling- Value huge marketing effort
Marketing- Value consumers wants and desires and target competitively
Societal Marketing Concept- Society, Consumers, Company (profits)
4 P's of Marketing - correct answer ✔✔Product, Placement, Price, Promotion
Customer engagement marketing - correct answer ✔✔New, being a part of consumers everyday
lives and conversations
Customer Lifetime Value - correct answer ✔✔All purchases EVER made by a customer
Customer Equity - correct answer ✔✔All of a company's potential and actual customer lifetime
values added up
The Marketing Process - correct answer ✔✔1. Understand market place and customer needs
and wants
2. Design a customer value driven marketing strategy
3. Construct on integrated marketing program that delivers superior value
4. Engage customers build profitable relationships, create customer delight
, 5. Capture value from customers to create profits and customer equity
Marketing Offerings - correct answer ✔✔Products, services, experiences
5 core customer & marketplace concepts - correct answer ✔✔1. needs, wants, demands
2. market offerings
3. value / satisfaction
4. exchanges & relationships
5. Markets
Value proposition - correct answer ✔✔Innovative service / feature intended to make a company
or product attractive to customers
Strategic Planning - correct answer ✔✔The process of making a plan fit for company goals,
capabilities, and the changing market opportunites
4 Steps of Strategic Planning - correct answer ✔✔1. Define company mission
2. Set corporate objectives / goals
3. Design the business portfolio
4. Plan marketing / other functional strats
Mission Statement - correct answer ✔✔Company's purpose / what it wants to accomplish
Business Portfolio - correct answer ✔✔Collection of businesses / products that best fit the
strengths and weaknesses of a comp / make up that comp
SBU's - correct answer ✔✔Strategic business units
QUESTIONS & SOLUTIONS LATEST
VERSION RATED 100% CORRECT
The five major value and engagement themes - correct answer ✔✔1. Creating value for the
customers in order to capture value in return
2. Customer engagement & today's digital & social media
3. Building & managing strong, value creating brands
4. Measuring and managing return on marketing
5. Sustainable marketing around the globe
Needs become - correct answer ✔✔wants
Wants become - correct answer ✔✔demands
Marketing Myopia - correct answer ✔✔Company's paying more attention to products than to
the products actual benefits
Market - correct answer ✔✔Set of actual or potential buyers of a prod or service
Marketing Management Orientations:
Production
Product
Selling
Marketing
,Societal Marketing Concept - correct answer ✔✔Before was handmade specialty goods
Production- Value cheap and available (industrial revolution, if you produce it, it will be sold)
Product- Value quality, performance, and innovation
Selling- Value huge marketing effort
Marketing- Value consumers wants and desires and target competitively
Societal Marketing Concept- Society, Consumers, Company (profits)
4 P's of Marketing - correct answer ✔✔Product, Placement, Price, Promotion
Customer engagement marketing - correct answer ✔✔New, being a part of consumers everyday
lives and conversations
Customer Lifetime Value - correct answer ✔✔All purchases EVER made by a customer
Customer Equity - correct answer ✔✔All of a company's potential and actual customer lifetime
values added up
The Marketing Process - correct answer ✔✔1. Understand market place and customer needs
and wants
2. Design a customer value driven marketing strategy
3. Construct on integrated marketing program that delivers superior value
4. Engage customers build profitable relationships, create customer delight
, 5. Capture value from customers to create profits and customer equity
Marketing Offerings - correct answer ✔✔Products, services, experiences
5 core customer & marketplace concepts - correct answer ✔✔1. needs, wants, demands
2. market offerings
3. value / satisfaction
4. exchanges & relationships
5. Markets
Value proposition - correct answer ✔✔Innovative service / feature intended to make a company
or product attractive to customers
Strategic Planning - correct answer ✔✔The process of making a plan fit for company goals,
capabilities, and the changing market opportunites
4 Steps of Strategic Planning - correct answer ✔✔1. Define company mission
2. Set corporate objectives / goals
3. Design the business portfolio
4. Plan marketing / other functional strats
Mission Statement - correct answer ✔✔Company's purpose / what it wants to accomplish
Business Portfolio - correct answer ✔✔Collection of businesses / products that best fit the
strengths and weaknesses of a comp / make up that comp
SBU's - correct answer ✔✔Strategic business units
