HRPYC81
Project 3 Assignment 4 2025
FINAL RESEARCH REPORT
Due Date: October 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction ....................................................................................................... 5
2.2 Conceptualising Gender Stereotypes ............................................................... 6
2.2.1 Defining Gender Stereotypes...................................................................... 6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes ........................................................ 6
2.3 The Stereotype Content Model and Gender ..................................................... 7
2.3.1 Warmth and Competence as Stereotypical Dimensions ............................. 7
2.3.2 Univalent vs Ambivalent Stereotypes ......................................................... 7
2.3.3 The Compensation Effect and Social Perception ........................................ 7
2.4 Gender Stereotypes and Behavioural Outcomes .............................................. 8
2.4.1 Support for Gender Equality ....................................................................... 8
2.4.2 Psychological Entitlement ........................................................................... 8
2.5 Empirical Trends and Theoretical Integration .................................................... 9
2.5.1 Consistencies and Contradictions in Research........................................... 9
2.5.2 Gaps in South African Research............................................................... 10
2.6 Implications for Research................................................................................ 10
2.7 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 12
5. PARTICIPANTS ................................................................................................... 12
6. PROCEDURE ...................................................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
1. Gender Stereotype Endorsement Scale (GSES) .............................................. 15
2. Support for Gender Equality Scale (SGES) ...................................................... 15
3. Psychological Entitlement Scale (PES) ............................................................. 15
8. DATA ANALYSIS ................................................................................................. 16
9. RESULTS ............................................................................................................. 16
9.1 Preliminary Analysis ........................................................................................ 17
Varsity Cube 2025 +27 81 278 3372
, 9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 18
9.3 Summary of Findings ...................................................................................... 19
10. DISCUSSION ..................................................................................................... 20
10.1 Support of Original Hypotheses .................................................................... 20
10.2 Similarity of Results with Previous Research ................................................ 20
10.3 Limitations ..................................................................................................... 21
10.4 Contributions ................................................................................................. 22
10.5 Implications ................................................................................................... 23
11. CONCLUSION ................................................................................................... 24
REFERENCES ......................................................................................................... 25
Varsity Cube 2025 +27 81 278 3372
Project 3 Assignment 4 2025
FINAL RESEARCH REPORT
Due Date: October 2025
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, FINAL RESEARCH REPORT
EXPLORING THE INFLUENCE OF GENDER STEREOTYPES ON SUPPORT FOR
GENDER EQUALITY AND PSYCHOLOGICAL ENTITLEMENT IN SOUTH AFRICA
TABLE OF CONTENTS
ABSTRACT ................................................................................................................ 4
1. INTRODUCTION .................................................................................................... 5
2. LITERATURE REVIEW .......................................................................................... 5
2.1 Introduction ....................................................................................................... 5
2.2 Conceptualising Gender Stereotypes ............................................................... 6
2.2.1 Defining Gender Stereotypes...................................................................... 6
2.2.2 Auto-, Hetero-, and Meta-Stereotypes ........................................................ 6
2.3 The Stereotype Content Model and Gender ..................................................... 7
2.3.1 Warmth and Competence as Stereotypical Dimensions ............................. 7
2.3.2 Univalent vs Ambivalent Stereotypes ......................................................... 7
2.3.3 The Compensation Effect and Social Perception ........................................ 7
2.4 Gender Stereotypes and Behavioural Outcomes .............................................. 8
2.4.1 Support for Gender Equality ....................................................................... 8
2.4.2 Psychological Entitlement ........................................................................... 8
2.5 Empirical Trends and Theoretical Integration .................................................... 9
2.5.1 Consistencies and Contradictions in Research........................................... 9
2.5.2 Gaps in South African Research............................................................... 10
2.6 Implications for Research................................................................................ 10
2.7 Hypotheses ..................................................................................................... 10
3. RESEARCH METHOD ......................................................................................... 11
4. ETHICAL CONSIDERATIONS ............................................................................. 12
5. PARTICIPANTS ................................................................................................... 12
6. PROCEDURE ...................................................................................................... 13
7. MEASUREMENTS ............................................................................................... 14
1. Gender Stereotype Endorsement Scale (GSES) .............................................. 15
2. Support for Gender Equality Scale (SGES) ...................................................... 15
3. Psychological Entitlement Scale (PES) ............................................................. 15
8. DATA ANALYSIS ................................................................................................. 16
9. RESULTS ............................................................................................................. 16
9.1 Preliminary Analysis ........................................................................................ 17
Varsity Cube 2025 +27 81 278 3372
, 9.2 Main Analysis .................................................................................................. 17
9.2.1 Hypothesis 1 ............................................................................................. 17
9.2.2 Hypothesis 2 ............................................................................................. 18
9.3 Summary of Findings ...................................................................................... 19
10. DISCUSSION ..................................................................................................... 20
10.1 Support of Original Hypotheses .................................................................... 20
10.2 Similarity of Results with Previous Research ................................................ 20
10.3 Limitations ..................................................................................................... 21
10.4 Contributions ................................................................................................. 22
10.5 Implications ................................................................................................... 23
11. CONCLUSION ................................................................................................... 24
REFERENCES ......................................................................................................... 25
Varsity Cube 2025 +27 81 278 3372
