Version 1 1
,Table of contents
Part one: discover marketing management
1. Marketing in today‘s business milieu
2. Marketing foundations: global, ethical, sustainable
3. Elements of marketing strategy, planning, and competition
part two: use information to drive marketing decisions
4. Market research essentials
5. Marketing's analytical side
6. Understand consumer and business markets
7. Segmentation, target marketing, and positioning
part three: develop the value offering —the product experience
8. Product strategy and new product development
9. Build the brand
10. Service as the core offering
part four: price and deliver the value offering
11. Manage pricing decisions
12. Manage marketing channels, logistics, and supply chain
part five: communicate the value offering
13. Promotion essentials: digital and social media marketing
14. Promotion essentials: legacy approaches and personal selling
Version 1 2
,T est bank for marketing management 4th editionmark johnston greg marshall
Chapter 1
Student name:_
True/false - write 't' if the statement is true and 'f' if the statement is false.
1) A commonly held misconception about marketing is that it is all about
advertising and selling.
1)
⊚ true
⊚ false
Question details
Aacsb : analytical
thinking accessibility :
keyboard navigation
Learning objective : 01-01 identify typical misconceptions about
marketing, why they persist, and the topic : marketing and marketing
management defined
Bloom's :
remember
difficulty : 1
easy gradable :
automatic
Source : chapter 01 test bank > tf qu. 01 a commonly held misconception about
marketin...
2) Marketing is relevant only to people in the organization who work directly in
the marketing department.
Version 1 3
, 2)
⊚ true
⊚ false
Question details
Aacsb : analytical
thinking accessibility :
keyboard navigation
bloom's : understand
Difficulty : 2 medium
Learning objective : 01-01 identify typical misconceptions about
marketing, why they persist, and the topic : marketing and marketing
management defined
Gradable : automatic
Source : chapter 01 test bank > tf qu. 02 marketing is relevant only to people in the ...
Version 1 4
,Table of contents
Part one: discover marketing management
1. Marketing in today‘s business milieu
2. Marketing foundations: global, ethical, sustainable
3. Elements of marketing strategy, planning, and competition
part two: use information to drive marketing decisions
4. Market research essentials
5. Marketing's analytical side
6. Understand consumer and business markets
7. Segmentation, target marketing, and positioning
part three: develop the value offering —the product experience
8. Product strategy and new product development
9. Build the brand
10. Service as the core offering
part four: price and deliver the value offering
11. Manage pricing decisions
12. Manage marketing channels, logistics, and supply chain
part five: communicate the value offering
13. Promotion essentials: digital and social media marketing
14. Promotion essentials: legacy approaches and personal selling
Version 1 2
,T est bank for marketing management 4th editionmark johnston greg marshall
Chapter 1
Student name:_
True/false - write 't' if the statement is true and 'f' if the statement is false.
1) A commonly held misconception about marketing is that it is all about
advertising and selling.
1)
⊚ true
⊚ false
Question details
Aacsb : analytical
thinking accessibility :
keyboard navigation
Learning objective : 01-01 identify typical misconceptions about
marketing, why they persist, and the topic : marketing and marketing
management defined
Bloom's :
remember
difficulty : 1
easy gradable :
automatic
Source : chapter 01 test bank > tf qu. 01 a commonly held misconception about
marketin...
2) Marketing is relevant only to people in the organization who work directly in
the marketing department.
Version 1 3
, 2)
⊚ true
⊚ false
Question details
Aacsb : analytical
thinking accessibility :
keyboard navigation
bloom's : understand
Difficulty : 2 medium
Learning objective : 01-01 identify typical misconceptions about
marketing, why they persist, and the topic : marketing and marketing
management defined
Gradable : automatic
Source : chapter 01 test bank > tf qu. 02 marketing is relevant only to people in the ...
Version 1 4
