particularly pronounced. Medical professionals regularly face situations that require them to
make complex decisions that not only have life-altering consequences for patients but also
raise profound moral questions. These issues include:#### 2.1 **Patient Autonomy and
Informed Consent**One of the fundamental ethical principles in healthcare is respect for
patient autonomy—the right of patients to make decisions about their own bodies and medical
treatments. This principle is enshrined in the legal concept of informed consent. Informed
consent requires healthcare providers to disclose all relevant information about the risks,
benefits, and alternatives to a medical treatment or procedure, allowing patients to make
informed decisions.However, challenges arise when patients are not fully capable of making
informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should
make the
TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITION MARK JOHNSTON GREG MARSHALL
Chapter 1
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising a
nd selling.
1)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Bloom's : Remember Diff
iculty : 1 Easy Gradable
: automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketi
ng department.
2)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Gradable : automatic
, Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
Version 1 1
3) The American Marketing Association defines marketing as “the activity, set of institution
s, and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false
particularly pronounced. Medical professionals regularly face situations that require them to make complex decisions
that not only have life-altering consequences for patients but also raise profound moral questions. These issues
include:#### 2.1 **Patient Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about their own bodies and
medical treatments. This principle is enshrined in the legal concept of informed consent. Informed consent requires
healthcare providers to disclose all relevant information about the risks, benefits, and alternatives to a medical
treatment or procedure, allowing patients to make informed decisions.However, challenges arise when patients are
not fully capable of making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should make the
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Topic : Marketing and Marketing Management Define
d Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
se has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
, oom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
Version 1 2
particularly pronounced. Medical professionals regularly face situations that require them to make complex decisions
that not only have life-altering consequences for patients but also raise profound moral questions. These issues
include:#### 2.1 **Patient Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about their own bodies and
medical treatments. This principle is enshrined in the legal concept of informed consent. Informed consent requires
healthcare providers to disclose all relevant information about the risks, benefits, and alternatives to a medical
treatment or procedure, allowing patients to make informed decisions.However, challenges arise when patients are
not fully capable of making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should make the
6) Firms that are stuck in a production orientation mentality likely will have great difficult
y competing successfully for customers.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—
so long that it’s black,” he was reflecting a sales orientation.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-
one marketing. Some firms come close to one-to-
, one marketing by combining flexible manufacturing with flexible marketing to enhanc
e customer choices.
7)
⊚ true
⊚ false
Version 1 3
particularly pronounced. Medical professionals regularly face situations that require them to make complex
decisions that not only have life-altering consequences for patients but also raise profound moral questions. These
issues include:#### 2.1 **Patient Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about their own bodies and
medical treatments. This principle is enshrined in the legal concept of informed consent. Informed consent requires
healthcare providers to disclose all relevant information about the risks, benefits, and alternatives to a medical
treatment or procedure, allowing patients to make informed decisions.However, challenges arise when patients are
not fully capable of making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should make the
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to ha
ve more power than customers in both B2B and B2C markets.
8)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products an
d services with consumers who have endless sources of information, including blogs,
chat rooms, and independent websites.
9)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
make complex decisions that not only have life-altering consequences for patients but also
raise profound moral questions. These issues include:#### 2.1 **Patient Autonomy and
Informed Consent**One of the fundamental ethical principles in healthcare is respect for
patient autonomy—the right of patients to make decisions about their own bodies and medical
treatments. This principle is enshrined in the legal concept of informed consent. Informed
consent requires healthcare providers to disclose all relevant information about the risks,
benefits, and alternatives to a medical treatment or procedure, allowing patients to make
informed decisions.However, challenges arise when patients are not fully capable of making
informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should
make the
TEST BANK FOR
MARKETING MANAGEMENT 4TH EDITION MARK JOHNSTON GREG MARSHALL
Chapter 1
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising a
nd selling.
1)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Bloom's : Remember Diff
iculty : 1 Easy Gradable
: automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketi
ng department.
2)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
Marketing Management Defined
Gradable : automatic
, Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
Version 1 1
3) The American Marketing Association defines marketing as “the activity, set of institution
s, and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.”
3)
⊚ true
⊚ false
particularly pronounced. Medical professionals regularly face situations that require them to make complex decisions
that not only have life-altering consequences for patients but also raise profound moral questions. These issues
include:#### 2.1 **Patient Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about their own bodies and
medical treatments. This principle is enshrined in the legal concept of informed consent. Informed consent requires
healthcare providers to disclose all relevant information about the risks, benefits, and alternatives to a medical
treatment or procedure, allowing patients to make informed decisions.However, challenges arise when patients are
not fully capable of making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should make the
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Topic : Marketing and Marketing Management Define
d Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
se has only two business functions: marketing and innovation.
4)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con Gradable : automati
c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
, oom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
Version 1 2
particularly pronounced. Medical professionals regularly face situations that require them to make complex decisions
that not only have life-altering consequences for patients but also raise profound moral questions. These issues
include:#### 2.1 **Patient Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about their own bodies and
medical treatments. This principle is enshrined in the legal concept of informed consent. Informed consent requires
healthcare providers to disclose all relevant information about the risks, benefits, and alternatives to a medical
treatment or procedure, allowing patients to make informed decisions.However, challenges arise when patients are
not fully capable of making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should make the
6) Firms that are stuck in a production orientation mentality likely will have great difficult
y competing successfully for customers.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—
so long that it’s black,” he was reflecting a sales orientation.
6)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-
one marketing. Some firms come close to one-to-
, one marketing by combining flexible manufacturing with flexible marketing to enhanc
e customer choices.
7)
⊚ true
⊚ false
Version 1 3
particularly pronounced. Medical professionals regularly face situations that require them to make complex
decisions that not only have life-altering consequences for patients but also raise profound moral questions. These
issues include:#### 2.1 **Patient Autonomy and Informed Consent**One of the fundamental ethical principles in
healthcare is respect for patient autonomy—the right of patients to make decisions about their own bodies and
medical treatments. This principle is enshrined in the legal concept of informed consent. Informed consent requires
healthcare providers to disclose all relevant information about the risks, benefits, and alternatives to a medical
treatment or procedure, allowing patients to make informed decisions.However, challenges arise when patients are
not fully capable of making informed decisions (e.g., due to age, mental illness, or language barriers). In such cases,
ethical dilemmas can arise regarding whether a third party (e.g., a parent or guardian) should make the
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation Bloom's :
Understand
Difficulty : 2 Medium
Learning Objective : 01-
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
on of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to ha
ve more power than customers in both B2B and B2C markets.
8)
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking Accessi
bility : Keyboard Navigation
Learning Objective : 01-
04 Recognize the impact of key change drivers on the future of marketing. Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products an
d services with consumers who have endless sources of information, including blogs,
chat rooms, and independent websites.
9)
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation Bl
