CMP Exam - Domain A Strategic
Planning Questions and Answers8
Risk Management - ANSWERS -The ongoing process of assessing the risks that may threaten
attendees, the meeting or event itself, the organizer, or partner-suppliers, and applying the
appropriate measures to manage the probability and consequences of such risks
Business Value - ANSWERS -Financial bottom line and expected outcomes. e.g. educational
value, brand positioning, networking contacts, sales generated
Strategic planning - ANSWERS -The process by which an organization develops its long range
plan of action. Includes discovery, analysis, planning
SMARTER - ANSWERS -Specific, Measurable, Attainable, Relevant, Time-based, Ethical, Recorded
SMMP - ANSWERS -Strategic Meetings Management Plan/Program. Aimed to reduce cost and
improve efficiency through use of specialized technology to consolidate spending
Mission Statement - ANSWERS -Defines the purpose of the organization, generally remains
unchanged
Goals - ANSWERS -Broad and general, expected to be achieved over a long-term horizon
Objectives - ANSWERS -Specific and narrow, used to achieve a goal. Tie directly to evaluation
measures
Feasibility - internal factors - ANSWERS -1. History
, 2. Financial
3. Role of the event in finances and strategy
4. Human resources
5. Commitment
6. Marketing & brand
Feasibility - external factors - ANSWERS -1 . Audience
2. Industry
3. Economic context
4. Applicable legislation or regulation
5. Economic and social impact on hosting community
6. Risks
KPIs - ANSWERS -Key Performance Indicators - quantifiable measurements of critical success
factors for an organization
Meeting - ANSWERS -An event where the primary activity is to attend educational sessions,
participate in discussions, social functions, or attend other organized meetings. NO exhibitor
component
Event - ANSWERS -An organized occasion such as a meeting, convention, exhibition, special
meeting, gala dinner, etc. Often composed of several different yet related functions.
MMBC - ANSWERS -Meetings Mean Business Coalition (U.S. Travel coalition to show the value of
meetings, travel and events)
Service industry - ANSWERS -A sector of the economy that consists of businesses providing a
service rather than tangible products
Planning Questions and Answers8
Risk Management - ANSWERS -The ongoing process of assessing the risks that may threaten
attendees, the meeting or event itself, the organizer, or partner-suppliers, and applying the
appropriate measures to manage the probability and consequences of such risks
Business Value - ANSWERS -Financial bottom line and expected outcomes. e.g. educational
value, brand positioning, networking contacts, sales generated
Strategic planning - ANSWERS -The process by which an organization develops its long range
plan of action. Includes discovery, analysis, planning
SMARTER - ANSWERS -Specific, Measurable, Attainable, Relevant, Time-based, Ethical, Recorded
SMMP - ANSWERS -Strategic Meetings Management Plan/Program. Aimed to reduce cost and
improve efficiency through use of specialized technology to consolidate spending
Mission Statement - ANSWERS -Defines the purpose of the organization, generally remains
unchanged
Goals - ANSWERS -Broad and general, expected to be achieved over a long-term horizon
Objectives - ANSWERS -Specific and narrow, used to achieve a goal. Tie directly to evaluation
measures
Feasibility - internal factors - ANSWERS -1. History
, 2. Financial
3. Role of the event in finances and strategy
4. Human resources
5. Commitment
6. Marketing & brand
Feasibility - external factors - ANSWERS -1 . Audience
2. Industry
3. Economic context
4. Applicable legislation or regulation
5. Economic and social impact on hosting community
6. Risks
KPIs - ANSWERS -Key Performance Indicators - quantifiable measurements of critical success
factors for an organization
Meeting - ANSWERS -An event where the primary activity is to attend educational sessions,
participate in discussions, social functions, or attend other organized meetings. NO exhibitor
component
Event - ANSWERS -An organized occasion such as a meeting, convention, exhibition, special
meeting, gala dinner, etc. Often composed of several different yet related functions.
MMBC - ANSWERS -Meetings Mean Business Coalition (U.S. Travel coalition to show the value of
meetings, travel and events)
Service industry - ANSWERS -A sector of the economy that consists of businesses providing a
service rather than tangible products
