TEST BANK FOR MARKETING
MANAGEMENT 4TH EDITION BY
MARK JOHNSTON GREG
MARSHALL LATEST UPDATE
2025/2026 A+
Version 1 1
,TABLE OF CONTENTS
PART ONE: DISCOVER MARKETING MANAGEMENT
1. Marketing In Today’s Business Milieu
2. Marketing Foundations: Global, Ethical, Sustainable
3. Elements Of Marketing Strategy, Planning, And Competition
PART TWO: USE INFORMATION TO DRIVE
MARKETING DECISIONS
4. Market Research Essentials
5. Marketing's Analytical Side
6. Understand Consumer And Business Markets
7. Segmentation, Target Marketing, And Positioning
PART THREE: DEVELOP THE VALUE OFFERING —THE
PRODUCT EXPERIENCE
8. Product Strategy And New Product Development
9. Build The Brand
10. Service As The Core Offering
PART FOUR: PRICE AND DELIVER THE VALUE OFFERING
11. Manage Pricing Decisions
12. Manage Marketing Channels, Logistics, And Supply Chain
Part Five: Communicate The Value Offering
13. Promotion Essentials: Digital And Social Media Marketing
14. Promotion Essentials: Legacy Approaches And Personal Selling
Version 1 2
,TE ST BANK FOR MARKETING MANAGEMENT 4TH EDITIONMARK JOHNSTON GREG
MARSHALL
Chapter 1
Student Name:_
True/False - Write 'T' If The Statement Is True And 'F' If The Statement Is False.
1) A Commonly Held Misconception About Marketing Is That It Is All About Advertising And
Selling.
1)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 01 A Commonly Held Misconception About Marketin...
2) Marketing Is Relevant Only To People In The Organization Who Work Directly In The Marketing
Department.
2)
⊚ True
⊚ False
Version 1 3
, Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 02 Marketing Is Relevant Only To People In The ...
Version 1 4
MANAGEMENT 4TH EDITION BY
MARK JOHNSTON GREG
MARSHALL LATEST UPDATE
2025/2026 A+
Version 1 1
,TABLE OF CONTENTS
PART ONE: DISCOVER MARKETING MANAGEMENT
1. Marketing In Today’s Business Milieu
2. Marketing Foundations: Global, Ethical, Sustainable
3. Elements Of Marketing Strategy, Planning, And Competition
PART TWO: USE INFORMATION TO DRIVE
MARKETING DECISIONS
4. Market Research Essentials
5. Marketing's Analytical Side
6. Understand Consumer And Business Markets
7. Segmentation, Target Marketing, And Positioning
PART THREE: DEVELOP THE VALUE OFFERING —THE
PRODUCT EXPERIENCE
8. Product Strategy And New Product Development
9. Build The Brand
10. Service As The Core Offering
PART FOUR: PRICE AND DELIVER THE VALUE OFFERING
11. Manage Pricing Decisions
12. Manage Marketing Channels, Logistics, And Supply Chain
Part Five: Communicate The Value Offering
13. Promotion Essentials: Digital And Social Media Marketing
14. Promotion Essentials: Legacy Approaches And Personal Selling
Version 1 2
,TE ST BANK FOR MARKETING MANAGEMENT 4TH EDITIONMARK JOHNSTON GREG
MARSHALL
Chapter 1
Student Name:_
True/False - Write 'T' If The Statement Is True And 'F' If The Statement Is False.
1) A Commonly Held Misconception About Marketing Is That It Is All About Advertising And
Selling.
1)
⊚ True
⊚ False
Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 01 A Commonly Held Misconception About Marketin...
2) Marketing Is Relevant Only To People In The Organization Who Work Directly In The Marketing
Department.
2)
⊚ True
⊚ False
Version 1 3
, Question Details
Aacsb : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify Typical Misconceptions About Marketing, Why They Persist, And The
Topic : Marketing And Marketing Management Defined
Gradable : Automatic
Source : Chapter 01 Test Bank > Tf Qu. 02 Marketing Is Relevant Only To People In The ...
Version 1 4
