Test Bank for Consumer Behavior Buying Having Being 13th Edition Solomon / All Chapter 1 - 14 Updated

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Solomon v




Consumer Behavior, 13e (Solomon) v v v




Chapter 2 Consumer and Social Well-Beingv v v v v v




1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act v




B) Foreign Corrupt Practices Act v v v




C) Patriot Act v




D) Robinson-PatmanAct v




Answer: B
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Diff: 1 v




LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




2) Rules of conduct that guide actions in the marketplace are called
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A) social obligation v




B) social responsibility v




C) business ethics v




D) socialawareness v




Answer: C
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Diff: 1 v




LO: 2.1: Ethical business is good business. AACSB:
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Ethicalunderstanding andreasoning
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3) The importance people attach to worldly possessions is called
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A) ego products v




B) materialism
C) needs
D) wants
Answer: B
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Diff: 1
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LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




4) Though the Organization for Economic Cooperation and Development (OECD) outlaws
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bribery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) All oftheabove v v v




Answer: D
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Diff: 1 v




LO: 2.1: Ethical business is good business. AACSB:
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Ethicalunderstanding andreasoning
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1
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,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edition
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Solomon v




5) The U.S. government is trying to encourage businesses and consumers to select green cleaning
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products, which of the following are examples of company's pursuing such products?
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A) Arm & Hammer v v




B) Unilever
C) Nestle
D) SCJohnson&Co. v v v




Answer: D
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Diff: 3 v




LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




6) Business ethics are rules of conduct published by the Better Business Bureau that guide
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actions in the marketplace.
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Answer: FALSE v




Diff: 2
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LO: 2.1: Ethical business is good business. AACSB:
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Ethicalunderstanding andreasoning
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7) Products meet existing needs, and marketing activities only help to communicate their
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availability.
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Answer: TRUE v




Diff: 1
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LO: 2.1: Ethical business is good business. AACSB:
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Ethicalunderstanding andreasoning
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8) Advertising is a service for which consumers are willing to pay because the information it
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provides reduces their search time.
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Answer: TRUE v




Diff: 1
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LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help to communicate their
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availability. The economics of information perspective regards advertising as an important source
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of consumer information learning. This view emphasizes the economic cost of the time we spend to
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search for products. Accordingly, advertising is a service for which consumers are willing to pay
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because the information it provides reduces their search time.
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Diff: 2 v




LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




2
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Solomon v




10) If you are unhappy with a product or service, what are your three possible courses of action?
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Answer: You may use a voice response, private response, or third-party response. The voice
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response is the best for the marketer because it enables a correction to the problem.
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Diff: 1 v




LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




11) Explain why advertising is necessary. v v v v




Answer: Advertising helps to communicate products' availability and usefulness. Diff: 3
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LO: 2.1: Ethical business is goodbusiness. AACSB:
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vApplication of knowledge v v




12) When consumers are unhappy with a product, they boycott the product and/or store and
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express dissatisfaction to friends. This is called a
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A) private
B) third-party
C) voice
D) public
Answer: A
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Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their
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business activities.
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AACSB: Application of knowledge v v v




13) When consumers are unhappy with a product, they may file a complaint in the form of legal
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action, Better Business Bureau complaint, or publishing a negative review. This is called a
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response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
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Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their
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business activities.
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AACSB: Application of knowledge v v v




3
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