2 2025
Unique Number:
Due date: 19 September 2025
QUESTION 1
Outcome Possible Reasons
1. 10% increase in sales to The higher 4% commission rate incentivised sales
new customers representatives to pursue new clients aggressively. The
cold calling requirement also forced more outreach. Digital
marketing and referral ideas under discussion may have
contributed modestly.
2. 20% decline in sales to Reduced commission for existing customers (2% instead of
existing customers 2.5%) demotivated representatives from nurturing loyal
clients. Time spent cold calling and chasing new customers
diverted attention from established accounts, leading to
neglect and decreased repeat sales.
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QUESTION 1
Outcome Possible Reasons
1. 10% increase in sales to The higher 4% commission rate incentivised sales
new customers representatives to pursue new clients aggressively. The
cold calling requirement also forced more outreach. Digital
marketing and referral ideas under discussion may have
contributed modestly.
2. 20% decline in sales to Reduced commission for existing customers (2% instead of
existing customers 2.5%) demotivated representatives from nurturing loyal
clients. Time spent cold calling and chasing new customers
diverted attention from established accounts, leading to
neglect and decreased repeat sales.
3. Drop in customer Senior representatives, frustrated by lower earnings on
satisfaction (95% → 80%) existing accounts, may have provided poorer service. Less
time spent with loyal customers created service gaps. New
customers, attracted by aggressive sales pitches, may have
experienced rushed onboarding and inconsistent after-sales
support.
4. Low morale among sales Experienced representatives saw their income drop from
team existing accounts while facing pressure to meet new sales
targets and cold calls. The removal of performance-based
salary increases replaced predictable earnings with
uncertain bonuses, creating dissatisfaction and anxiety.
5. Resignation of three Senior staff likely felt undervalued and overburdened. They
experienced representatives faced lower commissions on their loyal client base, unstable
income due to bonuses, and additional administrative tasks
(cold calling documentation and classification reviews).
Losing these experienced employees further destabilised
team morale and performance.