LSUS MBA 776 Exam 1 (Ch. 1-4) Questions And Answers With Complete Solution 2025/2026

LSUS MBA 776 Exam 1 (Ch. 1-4) Questions And Answers With Complete Solution 2025/2026 Self-Reference Criterion (SRC) - answer-unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions Ethnocentrism - answer-the notion that people in one's own company, culture, or country know best how to do things Marketing - answer-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large International Marketing - answer-The performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit. Adaptation - answer-The ability to interpret effectively the influence and impact of each of the uncontrollable environmental elements on the marketing plan for each foreign market in which they hope to do business Stages of International Marketing Involvement - answer-1. No Direct Foreign Marketing 2. Infrequent Foreign Marketing 3. Regular Foreign Marketing 4. International Marketing 5. Global Marketing No Direct Foreign Marketing - answer-A company that does not actively cultivate customers outside the countryInfrequent Foreign Marketing - answer-A company with temporary surpluses caused by variations in production levels or demand may send their products for marketing overseas Regular Foreign Marketing - answer-A firm with permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets International Marketing - answer-Companies in this stage are fully committed to and involved in international marketing activities.