Version 1
fx 1
,TEST BANK FOR fx fx
Marketing Management 4th EditionMark Johnston Greg Marshall
fx fx fx fx fx fx
Chapter 1 fx
Student name: fx
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
1) A commonly held misconception about marketing is that it is all about advertising and
fx fx fx fx fx fx fx fx fx fx fx fx fx
selling.
fx
1) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation
fx fx fx
Learning Objective : 01- fx fx fx
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
rketing Management Defined
fx fx
Bloom's : Remember Difffx fx fx
iculty : 1 Easy Gradable :
fx fx fx fx fx f
automatic
x
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
2) Marketing is relevant only to people in the organization who work directly in the marketing
fx fx fx fx fx fx fx fx fx fx fx fx fx fx
fxdepartment.
2) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : U
fx fx fx fx fx fx
nderstand
Difficulty : 2 Medium fx fx fx
Learning Objective : 01- fx fx fx
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
rketing Management Defined
fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Version 1 fx 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
fx fx fx fx fx fx fx fx fx fx fx
and processes for creating, communicating, delivering, and exchanging offerings that hav
fx fx fx fx fx fx fx fx fx fx fx
e value for customers, clients, partners, and society at large.”
fx fx fx fx fx fx fx fx fx
3) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation
fx fx fx
Topic : Marketing and Marketing Management Defined
fx fx fx fx fx fx f
xBloom's : Remember fx fx
Difficulty : 1 Easy fx fx fx
Learning Objective : 01-fx fx fx
02 Define what marketing and marketing management really are and how they con Gradable : automatic
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
fx fx fx fx fx fx fx fx fx fx fx fx fx fx
fxhas only two business functions: marketing and innovation.
fx fx fx fx fx fx fx
4) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : R
fx fx fx fx fx fx
emember
Difficulty : 1 Easy fx fx fx
Topic : The Concept of Customer Value
fx fx fx fx fx fx
Learning Objective : 01-fx fx fx
02 Define what marketing and marketing management really are and how they con Gradable : automatic
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
5) Sustainability refers to business practices that prolong the life cycle of a product.
fx fx fx fx fx fx fx fx fx fx fx fx
5) fx
⊚ true f x
⊚ false f x
Question Details fx
Accessibility : Keyboard Navigation Blo fx fx fx fx
om's : Understand
fx fx
Difficulty : 2 Medium fx fx fx
Topic : Marketing and Marketing Management Defined
fx fx fx fx fx fx
Learning Objective : 01-fx fx fx
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Version 1 fx 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
fx fx fx fx fx fx fx fx fx fx fx fx fx
fx competing successfully for customers. fx fx fx
6) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : U
fx fx fx fx fx fx
nderstand
Difficulty : 2 Medium fx fx fx
Learning Objective : 01-fx fx fx
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
of Marketing
fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
\hen Henry Ford said, “People can have the Model T in any color—
fx fx fx fx fx fx fx fx fx fx fx fx
so long that it’s black,” he was reflecting a sales orientation.
fx fx fx fx fx fx fx fx fx fx
6) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : U
fx fx fx fx fx fx
nderstand
Difficulty : 2 Medium fx fx fx
Learning Objective : 01-fx fx fx
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
of Marketing
fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
7) Don Peppers and Martha Rogers popularized the term one-to-
fx fx fx fx fx fx fx fx
one marketing. Some firms come close to one-to-
fx fx fx fx fx fx fx
one marketing by combining flexible manufacturing with flexible marketing to enhance
fx fx fx fx fx fx fx fx fx fx f
customer choices.
x fx
7) fx
⊚ f x true
⊚ f x false
Version 1 fx 4
fx 1
,TEST BANK FOR fx fx
Marketing Management 4th EditionMark Johnston Greg Marshall
fx fx fx fx fx fx
Chapter 1 fx
Student name: fx
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
1) A commonly held misconception about marketing is that it is all about advertising and
fx fx fx fx fx fx fx fx fx fx fx fx fx
selling.
fx
1) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation
fx fx fx
Learning Objective : 01- fx fx fx
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
rketing Management Defined
fx fx
Bloom's : Remember Difffx fx fx
iculty : 1 Easy Gradable :
fx fx fx fx fx f
automatic
x
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
2) Marketing is relevant only to people in the organization who work directly in the marketing
fx fx fx fx fx fx fx fx fx fx fx fx fx fx
fxdepartment.
2) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : U
fx fx fx fx fx fx
nderstand
Difficulty : 2 Medium fx fx fx
Learning Objective : 01- fx fx fx
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
rketing Management Defined
fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Version 1 fx 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
fx fx fx fx fx fx fx fx fx fx fx
and processes for creating, communicating, delivering, and exchanging offerings that hav
fx fx fx fx fx fx fx fx fx fx fx
e value for customers, clients, partners, and society at large.”
fx fx fx fx fx fx fx fx fx
3) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation
fx fx fx
Topic : Marketing and Marketing Management Defined
fx fx fx fx fx fx f
xBloom's : Remember fx fx
Difficulty : 1 Easy fx fx fx
Learning Objective : 01-fx fx fx
02 Define what marketing and marketing management really are and how they con Gradable : automatic
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
fx fx fx fx fx fx fx fx fx fx fx fx fx fx
fxhas only two business functions: marketing and innovation.
fx fx fx fx fx fx fx
4) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : R
fx fx fx fx fx fx
emember
Difficulty : 1 Easy fx fx fx
Topic : The Concept of Customer Value
fx fx fx fx fx fx
Learning Objective : 01-fx fx fx
02 Define what marketing and marketing management really are and how they con Gradable : automatic
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
5) Sustainability refers to business practices that prolong the life cycle of a product.
fx fx fx fx fx fx fx fx fx fx fx fx
5) fx
⊚ true f x
⊚ false f x
Question Details fx
Accessibility : Keyboard Navigation Blo fx fx fx fx
om's : Understand
fx fx
Difficulty : 2 Medium fx fx fx
Topic : Marketing and Marketing Management Defined
fx fx fx fx fx fx
Learning Objective : 01-fx fx fx
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
Version 1 fx 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
fx fx fx fx fx fx fx fx fx fx fx fx fx
fx competing successfully for customers. fx fx fx
6) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : U
fx fx fx fx fx fx
nderstand
Difficulty : 2 Medium fx fx fx
Learning Objective : 01-fx fx fx
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
of Marketing
fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
\hen Henry Ford said, “People can have the Model T in any color—
fx fx fx fx fx fx fx fx fx fx fx fx
so long that it’s black,” he was reflecting a sales orientation.
fx fx fx fx fx fx fx fx fx fx
6) fx
⊚ f x true
⊚ f x false
Question Details fx
AACSB : Analytical Thinking Accessib
fx fx fx fx
ility : Keyboard Navigation Bloom's : U
fx fx fx fx fx fx
nderstand
Difficulty : 2 Medium fx fx fx
Learning Objective : 01-fx fx fx
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
of Marketing
fx fx
Gradable : automatic fx fx
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx fx
7) Don Peppers and Martha Rogers popularized the term one-to-
fx fx fx fx fx fx fx fx
one marketing. Some firms come close to one-to-
fx fx fx fx fx fx fx
one marketing by combining flexible manufacturing with flexible marketing to enhance
fx fx fx fx fx fx fx fx fx fx f
customer choices.
x fx
7) fx
⊚ f x true
⊚ f x false
Version 1 fx 4
