TEST BANK FOR C C
Marketing Management 4thEditionMark JohnstonGreg Marshall
C C vf C C
Chapter1 C
Studentname: C
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
C C C C C C C C C C C C C C C
1) Acommonly held misconceptionabout marketing is that it is allabout advertising and
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selling.
C
1) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
C C C C C C C C C C C C C
CTopic : Marketing and Marketing Management Defined
C C C C C C
Bloom's: RememberC C
CDifficulty : 1 Easy C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 01 A commonlyheld misconception about marketin...
C C C C C C C C C C C C C C C
2) Marketing is relevant onlyto people in the organization who work directlyin the marketing
C C C C C C C C C C C C C
department.
C
2) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
C C C C C C C C C C C C C
CTopic : Marketing and Marketing Management Defined
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant onlyto people in the ...
C C C C C C C C C C C C C C C C C C
Version 1 C 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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Cand processes for creating, communicating, delivering, and exchanging offerings that have
C C C C C C C C C C
Cvalue for customers, clients, partners, and society at large.”
C C C C C C C C
3) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
Topic : Marketing and Marketing Management Defined
C C C C C C
CBloom's : Remember C C
Difficulty : 1 Easy C C C
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
C C C C C C C C C C C C C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
C C C C C C C C C C C C C C C
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
C C C C C C C C C C C C C C C
Conly two business functions: marketing and innovation.
C C C C C C
4) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : Remember C C
Difficulty : 1 Easy C C C
Topic : The Concept of Customer Value
C C C C C C
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
C C C C C C C C C C C C C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
C C C C C C C C C C C C C C C C C C
5) Sustainabilityrefers to business practices that prolong the life cycle ofa product. C C C C C C C C C C C
5) C
⊚ true
⊚ false
Question Details C
Accessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Topic : Marketing and Marketing Management Defined
C C C C C C
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
C C C C C C C C C C C C C C C
CAACSB : Ethics C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainabilityrefers to business practices ...
C C C C C C C C C C C C C C C
Version 1 C 2
,6) Firms that are stuck in a production orientation mentalitylikelywill have great difficulty
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competing successfully for customers.
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6) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : UnderstandC C
Difficulty : 2 Medium C C C
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
C C C C C C C C C C C C C C
Cpracticed Topic : The Evolution of Marketing
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen HenryFord said, “People can have the ModelT in anycolor—so long that it’s black,” he was
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reflecting a sales orientation.
C C C C
6) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : UnderstandC C
Difficulty : 2 Medium C C C
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
C C C C C C C C C C C C C C
Cpracticed Topic : The Evolution of Marketing
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 07 When HenryFord said, “People can have...
C C C C C C C C C C C C C C C C
7) Don Peppers and Martha Rogers popularized the termone-to-one marketing. Some firms
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come close to one-to-one marketing by combining flexible manufacturing with flexible
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marketing to enhance customer choices.
C C C C C
7) C
⊚ true
⊚ false
Version 1 C 3
, Question Details C
AACSB : Analytical ThinkingC C C
CAccessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
C C C C C C C C C C C C C C
Cpracticed Topic : The Evolution of Marketing
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
C C C C C C C C C C C C C C C C
8) Fred Wiersema’s bookThe NewMarket Leaders statesthat marketers will continue to have
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more power than customers in both B2B and B2C markets.
C C C C C C C C C C
8) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical ThinkingC C C
CAccessibility: Keyboard Navigation C C C
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
C C C C C C C C C C C C C C C
CBloom's : Remember C C
Difficulty : 1 Easy C C C
Topic: MarketingTrends
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CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
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9) In the current business environment, firms have learned to be open about products and
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services with consumers who have endless sources of information, including blogs, chat
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rooms, and independent websites.
C C C C
9) C
⊚ true
⊚ false
Question Details C
Accessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing. Topic :
C C C C C C C C C C C C C C C C C
CMarketing Trends C
AACSB :Technology C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
C C C C C C C C C C C C C C C C
Version 1 C 4
Marketing Management 4thEditionMark JohnstonGreg Marshall
C C vf C C
Chapter1 C
Studentname: C
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
C C C C C C C C C C C C C C C
1) Acommonly held misconceptionabout marketing is that it is allabout advertising and
C C C C C C C C C C C C C
selling.
C
1) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
C C C C C C C C C C C C C
CTopic : Marketing and Marketing Management Defined
C C C C C C
Bloom's: RememberC C
CDifficulty : 1 Easy C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 01 A commonlyheld misconception about marketin...
C C C C C C C C C C C C C C C
2) Marketing is relevant onlyto people in the organization who work directlyin the marketing
C C C C C C C C C C C C C
department.
C
2) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
C C C C C C C C C C C C C
CTopic : Marketing and Marketing Management Defined
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant onlyto people in the ...
C C C C C C C C C C C C C C C C C C
Version 1 C 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
C C C C C C C C C C C
Cand processes for creating, communicating, delivering, and exchanging offerings that have
C C C C C C C C C C
Cvalue for customers, clients, partners, and society at large.”
C C C C C C C C
3) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
Topic : Marketing and Marketing Management Defined
C C C C C C
CBloom's : Remember C C
Difficulty : 1 Easy C C C
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
C C C C C C C C C C C C C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
C C C C C C C C C C C C C C C
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise has
C C C C C C C C C C C C C C C
Conly two business functions: marketing and innovation.
C C C C C C
4) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : Remember C C
Difficulty : 1 Easy C C C
Topic : The Concept of Customer Value
C C C C C C
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
C C C C C C C C C C C C C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
C C C C C C C C C C C C C C C C C C
5) Sustainabilityrefers to business practices that prolong the life cycle ofa product. C C C C C C C C C C C
5) C
⊚ true
⊚ false
Question Details C
Accessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Topic : Marketing and Marketing Management Defined
C C C C C C
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
C C C C C C C C C C C C C C C
CAACSB : Ethics C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainabilityrefers to business practices ...
C C C C C C C C C C C C C C C
Version 1 C 2
,6) Firms that are stuck in a production orientation mentalitylikelywill have great difficulty
C C C C C C C C C C C C C
competing successfully for customers.
C C C C
6) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : UnderstandC C
Difficulty : 2 Medium C C C
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
C C C C C C C C C C C C C C
Cpracticed Topic : The Evolution of Marketing
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
C C C C C C C C C C C C C C C C C
\hen HenryFord said, “People can have the ModelT in anycolor—so long that it’s black,” he was
C C C C C C C C C C C C C C C C C
reflecting a sales orientation.
C C C C
6) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical Thinking
C C C
CAccessibility: Keyboard Navigation C C C
CBloom's : UnderstandC C
Difficulty : 2 Medium C C C
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
C C C C C C C C C C C C C C
Cpracticed Topic : The Evolution of Marketing
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 07 When HenryFord said, “People can have...
C C C C C C C C C C C C C C C C
7) Don Peppers and Martha Rogers popularized the termone-to-one marketing. Some firms
C C C C C C C C C C
come close to one-to-one marketing by combining flexible manufacturing with flexible
C C C C C C C C C C C
marketing to enhance customer choices.
C C C C C
7) C
⊚ true
⊚ false
Version 1 C 3
, Question Details C
AACSB : Analytical ThinkingC C C
CAccessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
C C C C C C C C C C C C C C
Cpracticed Topic : The Evolution of Marketing
C C C C C C
Gradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
C C C C C C C C C C C C C C C C
8) Fred Wiersema’s bookThe NewMarket Leaders statesthat marketers will continue to have
C C C C C C C C C C C
more power than customers in both B2B and B2C markets.
C C C C C C C C C C
8) C
⊚ true
⊚ false
Question Details C
AACSB : Analytical ThinkingC C C
CAccessibility: Keyboard Navigation C C C
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
C C C C C C C C C C C C C C C
CBloom's : Remember C C
Difficulty : 1 Easy C C C
Topic: MarketingTrends
C C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
C C C C C C C C C C C C C C C C
9) In the current business environment, firms have learned to be open about products and
C C C C C C C C C C C C C
services with consumers who have endless sources of information, including blogs, chat
C C C C C C C C C C C C
rooms, and independent websites.
C C C C
9) C
⊚ true
⊚ false
Question Details C
Accessibility: Keyboard Navigation C C C
CBloom's : Understand C C
Difficulty : 2 Medium C C C
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing. Topic :
C C C C C C C C C C C C C C C C C
CMarketing Trends C
AACSB :Technology C C
CGradable : automatic C C
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
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Version 1 C 4
