1
MAR 3023 FSU EXAM 1 BRADY NEWEST ACTUAL
2025/2026 WITH COMPLETE QUESTIONS AND
ANSWERS .VERIFIED/GRADED
What is the official definition of marketing? - (ANSWER)Process of creating,
promoting, distributing, and pricing goods and services
What is Dr. Brady definition of marketing? - (ANSWER)the answer to WHY you
buy a product
Does the marketing function drive revenues? - (ANSWER)yes
What are the 3 goals of marketers? - (ANSWER)1. Identify unmet needs and
develop a product or service
2. Price them at a level that maximizes profit
3. Distribute them to where consumers are
When is there little need to spend on advertising? - (ANSWER)When marketers
get the product, price, and distribution correct.
What is a myth about marketing? - (ANSWER)Marketing is just promotion and
advertising. This has been caused by "marketers" that aren't really doing
marketing. Such as guerrilla marketing
True or False: Most problems are misdiagnosed as marketing problem when its
actually a core product issue. - (ANSWER)true
, 2
What are the 3 reasons advertisements are important - (ANSWER)1. time/ reality
2. its powerful
3. works well
How is time important regarding advertisements? - (ANSWER)Competitor
products come out quickly after new products, and often times solve errors of the
original product.
Ex- Yeti and Ozark; iPhone and Android
True or False: With a great enough product, you will not need to advertise. -
(ANSWER)False
how do companies retaliate to competitors? - (ANSWER)Great companies release
products to prevent competition from targeting weakness.
Ex- Spanx introduced low cost model
How are brands a powerful aspect of advertisin? - (ANSWER)Brands convince
people that their product is better, even if it truly isn't.
Ex- Bayer Aspirin costs far more than Generic aspirin, yet it's the same chemical
formula; Coke does poorly in taste tests yet the branding makes it sell
, 3
How do brands work well? - (ANSWER)Brands make consumers lives easier, by
making purchasing decisions easier. You don't have to think hard about whether
to buy Charmin toilet paper, or off brand toilet paper.
What are the four P's - (ANSWER)Products
Pricing
Placement
Promotion
True or False: Some products are the same product just branded differently. -
(ANSWER)True
What are the historical eras of marketing? - (ANSWER)Simple trade Era (pre
1860s)
Production era (pre 1920s)
Sales Era (1920s)
Marketing era (1940-1990s)
Relationship Marketing (90-2010s)
Societal Marketing (60s-present)
what was the simple trade era - (ANSWER)-pre 1860s
-products were made by hand or grown, then traded
-lasted until industrial revolution, was not efficient at all
MAR 3023 FSU EXAM 1 BRADY NEWEST ACTUAL
2025/2026 WITH COMPLETE QUESTIONS AND
ANSWERS .VERIFIED/GRADED
What is the official definition of marketing? - (ANSWER)Process of creating,
promoting, distributing, and pricing goods and services
What is Dr. Brady definition of marketing? - (ANSWER)the answer to WHY you
buy a product
Does the marketing function drive revenues? - (ANSWER)yes
What are the 3 goals of marketers? - (ANSWER)1. Identify unmet needs and
develop a product or service
2. Price them at a level that maximizes profit
3. Distribute them to where consumers are
When is there little need to spend on advertising? - (ANSWER)When marketers
get the product, price, and distribution correct.
What is a myth about marketing? - (ANSWER)Marketing is just promotion and
advertising. This has been caused by "marketers" that aren't really doing
marketing. Such as guerrilla marketing
True or False: Most problems are misdiagnosed as marketing problem when its
actually a core product issue. - (ANSWER)true
, 2
What are the 3 reasons advertisements are important - (ANSWER)1. time/ reality
2. its powerful
3. works well
How is time important regarding advertisements? - (ANSWER)Competitor
products come out quickly after new products, and often times solve errors of the
original product.
Ex- Yeti and Ozark; iPhone and Android
True or False: With a great enough product, you will not need to advertise. -
(ANSWER)False
how do companies retaliate to competitors? - (ANSWER)Great companies release
products to prevent competition from targeting weakness.
Ex- Spanx introduced low cost model
How are brands a powerful aspect of advertisin? - (ANSWER)Brands convince
people that their product is better, even if it truly isn't.
Ex- Bayer Aspirin costs far more than Generic aspirin, yet it's the same chemical
formula; Coke does poorly in taste tests yet the branding makes it sell
, 3
How do brands work well? - (ANSWER)Brands make consumers lives easier, by
making purchasing decisions easier. You don't have to think hard about whether
to buy Charmin toilet paper, or off brand toilet paper.
What are the four P's - (ANSWER)Products
Pricing
Placement
Promotion
True or False: Some products are the same product just branded differently. -
(ANSWER)True
What are the historical eras of marketing? - (ANSWER)Simple trade Era (pre
1860s)
Production era (pre 1920s)
Sales Era (1920s)
Marketing era (1940-1990s)
Relationship Marketing (90-2010s)
Societal Marketing (60s-present)
what was the simple trade era - (ANSWER)-pre 1860s
-products were made by hand or grown, then traded
-lasted until industrial revolution, was not efficient at all
