SPI Exam Prep by Edelman | Updated 2025/2026
Practice Questions with Detailed Explanations |
Comprehensive Sonography Principles &
Instrumentation Review for ARDMS Ultrasound
Certification
Question 1:
What is the primary purpose of the Edelman SPI?
A) To assess financial risk
B) To evaluate public relations practices
C) To measure employee satisfaction
D) To analyze market trends
Correct Answer: B) To evaluate public relations practices
Rationale: The Edelman SPI is designed to assess and improve the effectiveness of
public relations strategies.
Question 2:
Which of the following components is essential in developing a public relations
strategy?
A) Goal setting
B) Financial analysis
C) Social media monitoring
D) Market segmentation
Correct Answer: A) Goal setting
Rationale: Establishing clear goals is crucial for guiding public relations efforts and
measuring success.
Question 3:
What is a key factor in building trust with stakeholders?
A) High advertising spend
B) Transparent communication
C) Aggressive marketing
D) Exclusive promotions
Correct Answer: B) Transparent communication
Rationale: Trust is built through honesty and openness in communication with
stakeholders.
,Question 4:
What does the "R" in the RACE model stand for?
A) Research
B) Response
C) Review
D) Reach
Correct Answer: A) Research
Rationale: The RACE model begins with research to understand the audience and
context before developing a strategy.
Question 5:
Which of the following is an effective way to measure the impact of public relations
campaigns?
A) Surveys and feedback
B) Increased sales alone
C) Media impressions only
D) Number of press releases sent
Correct Answer: A) Surveys and feedback
Rationale: Surveys and feedback provide direct insights into how the audience
perceives the campaign and its effectiveness.
Question 6:
What role does social media play in public relations?
A) It is irrelevant to PR.
B) It facilitates real-time communication and engagement.
C) It only serves as an advertising platform.
D) It replaces traditional media completely.
Correct Answer: B) It facilitates real-time communication and engagement.
Rationale: Social media allows for immediate interaction with audiences and fosters
engagement.
Question 7:
What is meant by "crisis communication"?
A) Regular updates to stakeholders
B) Communication strategies to manage and mitigate crises
C) Marketing during a crisis
D) Annual reports
,Correct Answer: B) Communication strategies to manage and mitigate crises
Rationale: Crisis communication involves plans and messages to address emergencies
and protect an organization's reputation.
Question 8:
Which of the following is an important aspect of stakeholder analysis?
A) Identifying key audiences and their interests
B) Focusing only on media outlets
C) Ignoring public opinion
D) Solely analyzing competitors
Correct Answer: A) Identifying key audiences and their interests
Rationale: Understanding stakeholders and their concerns is critical for effective
communication and engagement strategies.
Question 9:
What is the primary goal of a press release?
A) To advertise a product
B) To inform media and the public about newsworthy events
C) To sell services
D) To update employees
Correct Answer: B) To inform media and the public about newsworthy events
Rationale: Press releases are used to disseminate news and announcements to gain
media coverage.
Question 10:
What is the meaning of "earned media"?
A) Paid advertising
B) Media coverage gained through public relations efforts
C) Social media posts
D) Sponsored content
Correct Answer: B) Media coverage gained through public relations efforts
Rationale: Earned media refers to publicity gained through promotional efforts other
than paid advertising.
Question 11:
Which of the following is a best practice for effective public speaking?
, A) Reading directly from notes
B) Engaging the audience with eye contact
C) Speaking in a monotone voice
D) Avoiding questions
Correct Answer: B) Engaging the audience with eye contact
Rationale: Eye contact helps establish a connection and keeps the audience engaged.
Question 12:
What is the significance of a "communication audit"?
A) To increase advertising spend
B) To evaluate the effectiveness of communication strategies
C) To hire new staff
D) To conduct market research
Correct Answer: B) To evaluate the effectiveness of communication strategies
Rationale: A communication audit assesses how well an organization communicates
internally and externally.
Question 13:
What is the main purpose of audience segmentation in public relations?
A) To avoid communication with certain groups
B) To tailor messages to specific audience groups
C) To create generic messages for everyone
D) To focus solely on social media
Correct Answer: B) To tailor messages to specific audience groups
Rationale: Audience segmentation allows communicators to address the unique needs
and interests of different groups effectively.
Question 14:
What does "branding" refer to in public relations?
A) The cost of advertising
B) The process of creating a unique identity for a product or organization
C) The number of social media followers
D) The frequency of press releases
Correct Answer: B) The process of creating a unique identity for a product or
organization
Rationale: Branding involves developing a distinct image and reputation in the minds of
consumers.
Practice Questions with Detailed Explanations |
Comprehensive Sonography Principles &
Instrumentation Review for ARDMS Ultrasound
Certification
Question 1:
What is the primary purpose of the Edelman SPI?
A) To assess financial risk
B) To evaluate public relations practices
C) To measure employee satisfaction
D) To analyze market trends
Correct Answer: B) To evaluate public relations practices
Rationale: The Edelman SPI is designed to assess and improve the effectiveness of
public relations strategies.
Question 2:
Which of the following components is essential in developing a public relations
strategy?
A) Goal setting
B) Financial analysis
C) Social media monitoring
D) Market segmentation
Correct Answer: A) Goal setting
Rationale: Establishing clear goals is crucial for guiding public relations efforts and
measuring success.
Question 3:
What is a key factor in building trust with stakeholders?
A) High advertising spend
B) Transparent communication
C) Aggressive marketing
D) Exclusive promotions
Correct Answer: B) Transparent communication
Rationale: Trust is built through honesty and openness in communication with
stakeholders.
,Question 4:
What does the "R" in the RACE model stand for?
A) Research
B) Response
C) Review
D) Reach
Correct Answer: A) Research
Rationale: The RACE model begins with research to understand the audience and
context before developing a strategy.
Question 5:
Which of the following is an effective way to measure the impact of public relations
campaigns?
A) Surveys and feedback
B) Increased sales alone
C) Media impressions only
D) Number of press releases sent
Correct Answer: A) Surveys and feedback
Rationale: Surveys and feedback provide direct insights into how the audience
perceives the campaign and its effectiveness.
Question 6:
What role does social media play in public relations?
A) It is irrelevant to PR.
B) It facilitates real-time communication and engagement.
C) It only serves as an advertising platform.
D) It replaces traditional media completely.
Correct Answer: B) It facilitates real-time communication and engagement.
Rationale: Social media allows for immediate interaction with audiences and fosters
engagement.
Question 7:
What is meant by "crisis communication"?
A) Regular updates to stakeholders
B) Communication strategies to manage and mitigate crises
C) Marketing during a crisis
D) Annual reports
,Correct Answer: B) Communication strategies to manage and mitigate crises
Rationale: Crisis communication involves plans and messages to address emergencies
and protect an organization's reputation.
Question 8:
Which of the following is an important aspect of stakeholder analysis?
A) Identifying key audiences and their interests
B) Focusing only on media outlets
C) Ignoring public opinion
D) Solely analyzing competitors
Correct Answer: A) Identifying key audiences and their interests
Rationale: Understanding stakeholders and their concerns is critical for effective
communication and engagement strategies.
Question 9:
What is the primary goal of a press release?
A) To advertise a product
B) To inform media and the public about newsworthy events
C) To sell services
D) To update employees
Correct Answer: B) To inform media and the public about newsworthy events
Rationale: Press releases are used to disseminate news and announcements to gain
media coverage.
Question 10:
What is the meaning of "earned media"?
A) Paid advertising
B) Media coverage gained through public relations efforts
C) Social media posts
D) Sponsored content
Correct Answer: B) Media coverage gained through public relations efforts
Rationale: Earned media refers to publicity gained through promotional efforts other
than paid advertising.
Question 11:
Which of the following is a best practice for effective public speaking?
, A) Reading directly from notes
B) Engaging the audience with eye contact
C) Speaking in a monotone voice
D) Avoiding questions
Correct Answer: B) Engaging the audience with eye contact
Rationale: Eye contact helps establish a connection and keeps the audience engaged.
Question 12:
What is the significance of a "communication audit"?
A) To increase advertising spend
B) To evaluate the effectiveness of communication strategies
C) To hire new staff
D) To conduct market research
Correct Answer: B) To evaluate the effectiveness of communication strategies
Rationale: A communication audit assesses how well an organization communicates
internally and externally.
Question 13:
What is the main purpose of audience segmentation in public relations?
A) To avoid communication with certain groups
B) To tailor messages to specific audience groups
C) To create generic messages for everyone
D) To focus solely on social media
Correct Answer: B) To tailor messages to specific audience groups
Rationale: Audience segmentation allows communicators to address the unique needs
and interests of different groups effectively.
Question 14:
What does "branding" refer to in public relations?
A) The cost of advertising
B) The process of creating a unique identity for a product or organization
C) The number of social media followers
D) The frequency of press releases
Correct Answer: B) The process of creating a unique identity for a product or
organization
Rationale: Branding involves developing a distinct image and reputation in the minds of
consumers.
