AMA PCM Content Marketing Exam
Practice Questions with correct Answers
(A+ GRADED 100% VERIFIED) 2025/2026
_____ allows users to post your videos on their website or blog.
A. Copying
B. Sharing
C. Embedding
D. Uploading - ANSWER: C. Embedding
_____ Content Audit is an in-depth study and measurement of each piece of content
against project goals and overall quality.
A. Quantitate
B. Template
C. Qualitative
D. Architecture - ANSWER: C. Qualitative
_____ is a metric that tells you how engaged readers are in your posts by whether
they are commenting on them.
A. Social sharing
B. Inbound links
C. Post engagement
D. Lead generation - ANSWER: C. Post engagement
_____ is a reminder in the environment that causes you to think about something.
A. Being an insider
B. A trigger
C. Social currency
D. Remarkability - ANSWER: B. A trigger
_____ is an archetypal description of people that encompass the common attributes
and qualities of different groups within a target audience?
A. population
B. context
C. spectrum
D. personas - ANSWER: D. personas
_____ is one of the first places that you will want to promote your blog.
A. TV
B. Radio
C. Syndicator
,D. Social media - ANSWER: D. Social media
_____ is the structural design of shared information environments.
A. Analysis Architecture
B. Information Architecture
C. Labeling Architecture
D. Wireframing Architecture - ANSWER: B. Information Architecture
_____ is the trickiest of all copywriting because a marketer must deliver value from
the first sentence to the last.
A. Direct marketing
B. A poster
C. The product description
D. A brochure - ANSWER: A. Direct marketing
_____ is/are useful for your blog because it helps create reciprocal relationships that
help to promote your blog.
A. Social media
B. Influencer marketing
C. Categories
D. all of these answers - ANSWER: B. Influencer marketing
____________ is the practice of dynamically changing the content that a consumer
sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above - ANSWER: C. Web personalization
____, as it relates to content strategy, is the circumstance that forms the setting for
an event, statement, or idea.
A. Audience
B. Place
C. Planning
D. Context - ANSWER: D. Context
____allow(s) your readers to search content within your blog.
A. Mix
B. Post titles
C. Categories
D. Brand - ANSWER: C. Categories
,"Ten Things You Need to Know Today" appeals to which element of an irresistible
headline?
A. familiarity
B, prominence
C. timeliness
D. conflict - ANSWER: C. timeliness
A _____ guide should include text, image, audio and video samples that provide a
detailed blueprint for how content should be written and presented.
A. color
B. style
C. workflow
D. template - ANSWER: B. style
A calendar should serve not only as a task organizer, but also as _____ and _____.
A. a model for campaign execution; a tool for performance review
B. a negotiation tool; a record of achievement
C. a planner for strategy and risk mitigation; a record of past activity
D. an accounting tool; record of employee activity - ANSWER: C. a planner for
strategy and risk mitigation; a record of past activity
A great way to let users know what your channel is all about is to use _____.
A. the YouTube Partner Program
B. a channel trailer
C. playlists
D. descriptive titles - ANSWER: B. a channel trailer
A Klout score of 64 would be in the _____ of all influencers.
A. bottom 25%
B. top 5%
C. bottom 95%
D. top 0.5% - ANSWER: B. top 5%
A large piece of content (60 or more pages) that can be broken into smaller content
over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki - ANSWER: B. A definitive guide
A Managing Editor (also referred to as Chief Content Officer, Director of Content, or
Senior Content Manager) should have all of the following skills, except:
A. Copyediting skills
, B. Project management
C. Excellent writing skills
D. A lack of interest in the work - ANSWER: D. A lack of interest in the work
A tool frequently used to develop infographic content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr - ANSWER: C. Easelly
A(n) _____ is a very large content piece, often over 60 pages, that you can then
break into smaller supplemental content items. These are often in conjunction with a
large promotional plan.
A. Blog post
B. Definitive guide
C. Cheat sheet
D. Ebook - ANSWER: B. Definitive guide
According to the rule of 100, if you have a $1000 item and you offer a discount,
which one are people most likely to take advantage of?
A. 20% off
B. $250.00 off
C. 25% off
D. $25.00 off - ANSWER: B. $250.00 off
Advertisers will _____ in order to advertise on your YouTube videos.
A. be randomly selected
B. automatically bid
C. submit an application
D. contact you - ANSWER: B. automatically bid
All of the following are characteristics of thought leaders and leadership, except:
A. Talking about your own products and services as a sales pitch
B. Educational motivation, focused on helping customers doing their jobs better
C. Looking to existing best practices to come up with better practices
D. Looking to the future and setting a course that others will follow - ANSWER: A.
Talking about your own products and services as a sales pitch
All of the following are responsibilities of your content editor, except: _____.
A. holding other accountable
B. making sure everything is consistent, and in the company voice
C. planning out the editorial calendar
Practice Questions with correct Answers
(A+ GRADED 100% VERIFIED) 2025/2026
_____ allows users to post your videos on their website or blog.
A. Copying
B. Sharing
C. Embedding
D. Uploading - ANSWER: C. Embedding
_____ Content Audit is an in-depth study and measurement of each piece of content
against project goals and overall quality.
A. Quantitate
B. Template
C. Qualitative
D. Architecture - ANSWER: C. Qualitative
_____ is a metric that tells you how engaged readers are in your posts by whether
they are commenting on them.
A. Social sharing
B. Inbound links
C. Post engagement
D. Lead generation - ANSWER: C. Post engagement
_____ is a reminder in the environment that causes you to think about something.
A. Being an insider
B. A trigger
C. Social currency
D. Remarkability - ANSWER: B. A trigger
_____ is an archetypal description of people that encompass the common attributes
and qualities of different groups within a target audience?
A. population
B. context
C. spectrum
D. personas - ANSWER: D. personas
_____ is one of the first places that you will want to promote your blog.
A. TV
B. Radio
C. Syndicator
,D. Social media - ANSWER: D. Social media
_____ is the structural design of shared information environments.
A. Analysis Architecture
B. Information Architecture
C. Labeling Architecture
D. Wireframing Architecture - ANSWER: B. Information Architecture
_____ is the trickiest of all copywriting because a marketer must deliver value from
the first sentence to the last.
A. Direct marketing
B. A poster
C. The product description
D. A brochure - ANSWER: A. Direct marketing
_____ is/are useful for your blog because it helps create reciprocal relationships that
help to promote your blog.
A. Social media
B. Influencer marketing
C. Categories
D. all of these answers - ANSWER: B. Influencer marketing
____________ is the practice of dynamically changing the content that a consumer
sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above - ANSWER: C. Web personalization
____, as it relates to content strategy, is the circumstance that forms the setting for
an event, statement, or idea.
A. Audience
B. Place
C. Planning
D. Context - ANSWER: D. Context
____allow(s) your readers to search content within your blog.
A. Mix
B. Post titles
C. Categories
D. Brand - ANSWER: C. Categories
,"Ten Things You Need to Know Today" appeals to which element of an irresistible
headline?
A. familiarity
B, prominence
C. timeliness
D. conflict - ANSWER: C. timeliness
A _____ guide should include text, image, audio and video samples that provide a
detailed blueprint for how content should be written and presented.
A. color
B. style
C. workflow
D. template - ANSWER: B. style
A calendar should serve not only as a task organizer, but also as _____ and _____.
A. a model for campaign execution; a tool for performance review
B. a negotiation tool; a record of achievement
C. a planner for strategy and risk mitigation; a record of past activity
D. an accounting tool; record of employee activity - ANSWER: C. a planner for
strategy and risk mitigation; a record of past activity
A great way to let users know what your channel is all about is to use _____.
A. the YouTube Partner Program
B. a channel trailer
C. playlists
D. descriptive titles - ANSWER: B. a channel trailer
A Klout score of 64 would be in the _____ of all influencers.
A. bottom 25%
B. top 5%
C. bottom 95%
D. top 0.5% - ANSWER: B. top 5%
A large piece of content (60 or more pages) that can be broken into smaller content
over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki - ANSWER: B. A definitive guide
A Managing Editor (also referred to as Chief Content Officer, Director of Content, or
Senior Content Manager) should have all of the following skills, except:
A. Copyediting skills
, B. Project management
C. Excellent writing skills
D. A lack of interest in the work - ANSWER: D. A lack of interest in the work
A tool frequently used to develop infographic content is ___________.
A. WordPress
B. Blogger
C. Easelly
D. Optin Skin
E. Tumblr - ANSWER: C. Easelly
A(n) _____ is a very large content piece, often over 60 pages, that you can then
break into smaller supplemental content items. These are often in conjunction with a
large promotional plan.
A. Blog post
B. Definitive guide
C. Cheat sheet
D. Ebook - ANSWER: B. Definitive guide
According to the rule of 100, if you have a $1000 item and you offer a discount,
which one are people most likely to take advantage of?
A. 20% off
B. $250.00 off
C. 25% off
D. $25.00 off - ANSWER: B. $250.00 off
Advertisers will _____ in order to advertise on your YouTube videos.
A. be randomly selected
B. automatically bid
C. submit an application
D. contact you - ANSWER: B. automatically bid
All of the following are characteristics of thought leaders and leadership, except:
A. Talking about your own products and services as a sales pitch
B. Educational motivation, focused on helping customers doing their jobs better
C. Looking to existing best practices to come up with better practices
D. Looking to the future and setting a course that others will follow - ANSWER: A.
Talking about your own products and services as a sales pitch
All of the following are responsibilities of your content editor, except: _____.
A. holding other accountable
B. making sure everything is consistent, and in the company voice
C. planning out the editorial calendar
