SAYLOR - PRINCIPLES OF MARKETING
EXAM 2025 QUESTIONS AND ANSWERS
When designing a marketing plan, companies should start with which of the following?
a.
Research
b.
Customers
c.
Profit goals
d.
Product - ANS Customers
Advertising, public relations, personal selling, and direct marketing are examples of which
aspect of the marketing mix?
a.
Place
b.
Price
c.
1
Product
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@COPYRIGHT @THEBRIGHT 2025/2026
, d.
Promotion - ANS Promotion
Which of the following is bringing offerings to the consumer in a way that optimizes value?
a.
Communicating
b.
Creating
c.
Delivering
d.
Exchanging - ANS Communicating
Which of the following is a banner on a website an example of?
a.
Publicity
b.
Advertising
c.
Promotions
d.
Marketing - ANS Advertising
When companies set their promotion budgets, which method uses the previous year's percent
of sales?
a.
2
Simplest method
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@COPYRIGHT @THEBRIGHT 2025/2026
, b.Affordable method
c.
Promotional method
d.
Competitive parity method - ANS Affordable method
Which element of a marketing strategy enables a company to make the most of their strengths
and match them to the needs of their customers?
a.
Execution
b.
Promotion
c.
Segmentation
d.
Targeting - ANS Targeting
Which of the following statements about the marketing mix is true?
a.
The marketing mix elements each play a different role
b.
The marketing mix is developed prior to developing objectives
c.
The marketing mix is not dependent on other strategic activities
d.
The marketing mix must include the customer - ANS The marketing mix elements each play a
different role
3
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@COPYRIGHT @THEBRIGHT 2025/2026
, Strategic planning best supports the marketing planning process through which of the
following?
a.
Promotion and selling
b.
Logistics and distribution
c.
Product planning and forecasting
d.
Demand plan and sales forecast - ANS Promotion and selling
When performing a SWOT analysis, which are the most important issues to consider?
a.
Strategy and withholdings
b.
Financial reports and media markets
c.
Optimization and territory management
d.
Potential markets and competitor offerings - ANS Potential markets and competitor offerings
Which of the following aspects of a family's life cycle might concern marketers?
a.The geographical location of the family
b.
What the family purchases in any given year
c.
4
The comparative purchasing patterns of a single family member
Page
@COPYRIGHT @THEBRIGHT 2025/2026
EXAM 2025 QUESTIONS AND ANSWERS
When designing a marketing plan, companies should start with which of the following?
a.
Research
b.
Customers
c.
Profit goals
d.
Product - ANS Customers
Advertising, public relations, personal selling, and direct marketing are examples of which
aspect of the marketing mix?
a.
Place
b.
Price
c.
1
Product
Page
@COPYRIGHT @THEBRIGHT 2025/2026
, d.
Promotion - ANS Promotion
Which of the following is bringing offerings to the consumer in a way that optimizes value?
a.
Communicating
b.
Creating
c.
Delivering
d.
Exchanging - ANS Communicating
Which of the following is a banner on a website an example of?
a.
Publicity
b.
Advertising
c.
Promotions
d.
Marketing - ANS Advertising
When companies set their promotion budgets, which method uses the previous year's percent
of sales?
a.
2
Simplest method
Page
@COPYRIGHT @THEBRIGHT 2025/2026
, b.Affordable method
c.
Promotional method
d.
Competitive parity method - ANS Affordable method
Which element of a marketing strategy enables a company to make the most of their strengths
and match them to the needs of their customers?
a.
Execution
b.
Promotion
c.
Segmentation
d.
Targeting - ANS Targeting
Which of the following statements about the marketing mix is true?
a.
The marketing mix elements each play a different role
b.
The marketing mix is developed prior to developing objectives
c.
The marketing mix is not dependent on other strategic activities
d.
The marketing mix must include the customer - ANS The marketing mix elements each play a
different role
3
Page
@COPYRIGHT @THEBRIGHT 2025/2026
, Strategic planning best supports the marketing planning process through which of the
following?
a.
Promotion and selling
b.
Logistics and distribution
c.
Product planning and forecasting
d.
Demand plan and sales forecast - ANS Promotion and selling
When performing a SWOT analysis, which are the most important issues to consider?
a.
Strategy and withholdings
b.
Financial reports and media markets
c.
Optimization and territory management
d.
Potential markets and competitor offerings - ANS Potential markets and competitor offerings
Which of the following aspects of a family's life cycle might concern marketers?
a.The geographical location of the family
b.
What the family purchases in any given year
c.
4
The comparative purchasing patterns of a single family member
Page
@COPYRIGHT @THEBRIGHT 2025/2026
