WGU C201 BUSINESS
ACUMEN|2025\2026 EXAM FOCUSED
VERSION A AND B ALREADY GRADED
A+
1. What is Management? - Answer Management is the process of achieving
Organizational objectives through people and other resources. The
Manager's job is to combine Human and Technical resources in the best way
possible to achieve the company's goals.
2. How do the jobs of top managers, middle managers, and supervisory
managers differ? - Answer Top managers design long term plans, set a
direction for their organization and inspire all employees to achieve the
company's vision. Middle managers focus on the specific mission and
operations, products, or customers. They develop procedures to implement
the company's strategic plans. Supervisory interact directly with non-
management employees, who produce and sell the companies goods and
services. They are responsible for implementing the plans developed by
middle managers and motivating workers to accomplish daily, weekly, and
monthly goals.
3. What is the relationship between the managers planning and controlling
functions? - Answer Controlling assess the success of the planning function.
Controlling also produces feedback for the next round of planning.
4. What do we use a management support system for? - Answer Decisions
,5. Marketing - Answer Organizational function and set of processes for
creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization and
its stakeholders.
6. How marketing creates utility - Answer Marketing creates the "want
satisfying power" of goods and services by researching what will provide
form utility, time, place, or ownership utility.
7. Eras of marketing - Answer Marketing has evolved from the production era,
to the sales era, followed by the marketing era, and the current stage, the
relationship era.
8. Emergence of the marketing concept - Answer Company wide customer
orientation with the objective of achieving long-run success. The basic idea
of the marketing concept is that marketplace success begins with the
customer. A firm should analyze each customer's needs and then work
backward to offer products that fulfill them.
9. Not-for-profit marketing - Answer Both public and private not-for-profit
organizations employ marketing strategies to reach audiences, secure
funding, improve their images, and accomplish their overall missions.
10.Nontraditional marketing - Answer Person, place, event, cause, and
organization marketing are examples of marketing efforts that go beyond
traditional product-oriented appeals.They are used primarily by the not-for-
profit sector, but also have gained increased use in private businesses.
,11.Marketing strategy - Answer A two-step process that begins with the study
and analysis of potential target markets. The second step is the creation of a
marketing mix to satisfy the chosen market.
12.Market - Answer People with needs and wants, purchasing power, and the
willingness and authority to buy.Markets are usually classified as consumer
(B2C) or business (B2B) markets.
13.Selecting a target market - Answer The target market is the group of
potential customers towards whom an organization directs its marketing
efforts.
14.Marketing mix - Answer Blending of the four elements of marketing
strategy: product, distribution, promotion, and pricing. The proper marketing
mix aims to satisfy chosen customer segments.
15.Developing marketing mix for International markets - Answer Marketing a
good or service in foreign markets, deciding whether to offer the same mix
in every market-standardization, or to develop a unique mix to fit each
market- adaptation
16.Marketing research - Answer The process of collecting and evaluating
information to help marketers make effective decisions.
17.Obtaining marketing research data - Answer Internal data such as financial
records, inventory level reports, and sales and profitability statements are
useful examples.External is from outside sources. Secondary data, or
previously published data, are low-cost and easy to obtain. Federal, state,
, and local government publications are excellent data sources.Primary data is
collected firsthand through such methods as observation and surveys.
18.Applying marketing research data - Answer Includes business intelligence,
which uses various activities and technologies to gather, store, and analyze
data to make better competitive decisions.
19.Data mining - Answer Computer searches of customer data to detect patterns
and relationships using a data warehouse, which is acustomer database that
allows managers to combine data from several different organizational
functions.
20.Market segmentation - Answer Dividing a market into several relatively
homogeneous groups. Both profit-seeking and not-for-profit organizations
use segmentation to help them reach desirable target markets. Market
segmentation is often based on the results of research, which attempts to
identify trends among certain groups of people.
21.How it works - Answer First, the firm must determine if it's offering B2B or
B2C market.
22.Segmenting consumer markets - Answer Four common bases for segmenting
consumer markets are geographical, demographic, psychographic, and
product-related segmentation.
23.Segmenting business markets - Answer Business markets can be segmented
into three categories: customer-based segmentation, end-use segmentation,
and geographical segmentation.
ACUMEN|2025\2026 EXAM FOCUSED
VERSION A AND B ALREADY GRADED
A+
1. What is Management? - Answer Management is the process of achieving
Organizational objectives through people and other resources. The
Manager's job is to combine Human and Technical resources in the best way
possible to achieve the company's goals.
2. How do the jobs of top managers, middle managers, and supervisory
managers differ? - Answer Top managers design long term plans, set a
direction for their organization and inspire all employees to achieve the
company's vision. Middle managers focus on the specific mission and
operations, products, or customers. They develop procedures to implement
the company's strategic plans. Supervisory interact directly with non-
management employees, who produce and sell the companies goods and
services. They are responsible for implementing the plans developed by
middle managers and motivating workers to accomplish daily, weekly, and
monthly goals.
3. What is the relationship between the managers planning and controlling
functions? - Answer Controlling assess the success of the planning function.
Controlling also produces feedback for the next round of planning.
4. What do we use a management support system for? - Answer Decisions
,5. Marketing - Answer Organizational function and set of processes for
creating, communicating, and delivering value to customers and for
managing customer relationships in ways that benefit the organization and
its stakeholders.
6. How marketing creates utility - Answer Marketing creates the "want
satisfying power" of goods and services by researching what will provide
form utility, time, place, or ownership utility.
7. Eras of marketing - Answer Marketing has evolved from the production era,
to the sales era, followed by the marketing era, and the current stage, the
relationship era.
8. Emergence of the marketing concept - Answer Company wide customer
orientation with the objective of achieving long-run success. The basic idea
of the marketing concept is that marketplace success begins with the
customer. A firm should analyze each customer's needs and then work
backward to offer products that fulfill them.
9. Not-for-profit marketing - Answer Both public and private not-for-profit
organizations employ marketing strategies to reach audiences, secure
funding, improve their images, and accomplish their overall missions.
10.Nontraditional marketing - Answer Person, place, event, cause, and
organization marketing are examples of marketing efforts that go beyond
traditional product-oriented appeals.They are used primarily by the not-for-
profit sector, but also have gained increased use in private businesses.
,11.Marketing strategy - Answer A two-step process that begins with the study
and analysis of potential target markets. The second step is the creation of a
marketing mix to satisfy the chosen market.
12.Market - Answer People with needs and wants, purchasing power, and the
willingness and authority to buy.Markets are usually classified as consumer
(B2C) or business (B2B) markets.
13.Selecting a target market - Answer The target market is the group of
potential customers towards whom an organization directs its marketing
efforts.
14.Marketing mix - Answer Blending of the four elements of marketing
strategy: product, distribution, promotion, and pricing. The proper marketing
mix aims to satisfy chosen customer segments.
15.Developing marketing mix for International markets - Answer Marketing a
good or service in foreign markets, deciding whether to offer the same mix
in every market-standardization, or to develop a unique mix to fit each
market- adaptation
16.Marketing research - Answer The process of collecting and evaluating
information to help marketers make effective decisions.
17.Obtaining marketing research data - Answer Internal data such as financial
records, inventory level reports, and sales and profitability statements are
useful examples.External is from outside sources. Secondary data, or
previously published data, are low-cost and easy to obtain. Federal, state,
, and local government publications are excellent data sources.Primary data is
collected firsthand through such methods as observation and surveys.
18.Applying marketing research data - Answer Includes business intelligence,
which uses various activities and technologies to gather, store, and analyze
data to make better competitive decisions.
19.Data mining - Answer Computer searches of customer data to detect patterns
and relationships using a data warehouse, which is acustomer database that
allows managers to combine data from several different organizational
functions.
20.Market segmentation - Answer Dividing a market into several relatively
homogeneous groups. Both profit-seeking and not-for-profit organizations
use segmentation to help them reach desirable target markets. Market
segmentation is often based on the results of research, which attempts to
identify trends among certain groups of people.
21.How it works - Answer First, the firm must determine if it's offering B2B or
B2C market.
22.Segmenting consumer markets - Answer Four common bases for segmenting
consumer markets are geographical, demographic, psychographic, and
product-related segmentation.
23.Segmenting business markets - Answer Business markets can be segmented
into three categories: customer-based segmentation, end-use segmentation,
and geographical segmentation.
