, MNG3701 ASSIGNMENT 2 SEMESTER 2 2025
DUE DATE:15 SEPTEMBER 2025
QUESTION 1
Use the RBV model to analyse the internal environment of Clicks Group Limited. In
your analysis, explain by means of examples the resource position of Clicks Group
Limited.
RBV Analysis of Clicks Group Limited
The Resource-Based View (RBV) provides a framework for assessing how organisations
gain and sustain competitive advantage through their internal resources and capabilities.
According to the RBV, resources must fulfil the VRIO criteria—they need to be valuable, rare,
inimitable, and supported by organisational systems—to be sources of long-term advantage.
Applying this framework to Clicks Group Limited, a leading health, beauty, and pharmacy
retailer in South Africa, reveals that the company’s tangible, intangible, human, and
organisational resources form the backbone of its competitive positioning and long-term
success (MNG3701 Study Guide, 2025).
A central tangible resource that distinguishes Clicks is its retail and pharmacy footprint
across South Africa. With hundreds of outlets and an extensive pharmacy network, Clicks has
achieved a level of presence that provides accessibility and convenience for customers
nationwide. This footprint is valuable because it enhances customer reach, rare because few
competitors have achieved such a wide presence in the retail healthcare sector, and inimitable
due to the regulatory hurdles and capital investment required to replicate it. Equally significant
is the company’s ownership of United Pharmaceutical Distributors (UPD), which provides
an integrated and reliable distribution network for pharmaceuticals and healthcare products.
This backward integration adds value by ensuring supply chain efficiency, reducing costs, and
guaranteeing stock availability, while also being difficult for competitors to replicate, thereby
offering Clicks a structural advantage (MNG3701 Study Guide, 2025).
Intangible resources further strengthen Clicks’ position. The company’s brand reputation is
deeply embedded in the South African market, associated with affordability, reliability, and
DUE DATE:15 SEPTEMBER 2025
QUESTION 1
Use the RBV model to analyse the internal environment of Clicks Group Limited. In
your analysis, explain by means of examples the resource position of Clicks Group
Limited.
RBV Analysis of Clicks Group Limited
The Resource-Based View (RBV) provides a framework for assessing how organisations
gain and sustain competitive advantage through their internal resources and capabilities.
According to the RBV, resources must fulfil the VRIO criteria—they need to be valuable, rare,
inimitable, and supported by organisational systems—to be sources of long-term advantage.
Applying this framework to Clicks Group Limited, a leading health, beauty, and pharmacy
retailer in South Africa, reveals that the company’s tangible, intangible, human, and
organisational resources form the backbone of its competitive positioning and long-term
success (MNG3701 Study Guide, 2025).
A central tangible resource that distinguishes Clicks is its retail and pharmacy footprint
across South Africa. With hundreds of outlets and an extensive pharmacy network, Clicks has
achieved a level of presence that provides accessibility and convenience for customers
nationwide. This footprint is valuable because it enhances customer reach, rare because few
competitors have achieved such a wide presence in the retail healthcare sector, and inimitable
due to the regulatory hurdles and capital investment required to replicate it. Equally significant
is the company’s ownership of United Pharmaceutical Distributors (UPD), which provides
an integrated and reliable distribution network for pharmaceuticals and healthcare products.
This backward integration adds value by ensuring supply chain efficiency, reducing costs, and
guaranteeing stock availability, while also being difficult for competitors to replicate, thereby
offering Clicks a structural advantage (MNG3701 Study Guide, 2025).
Intangible resources further strengthen Clicks’ position. The company’s brand reputation is
deeply embedded in the South African market, associated with affordability, reliability, and
