CFRE Exam: Relationship Building (Copy)
-Advancing a personal purpose or mission
-Sense of belonging to larger cause or community
-Satisfaction of making a difference, joy of giving
-Tangible benefits (recognition, financial) - ANS-Benefits of Fundraising for the Donor:
-Advancing orgs mission
-Developing stakeholders and partners in the mission
-Diversifying revenue streams
-Long-term flexibility and sustainability - ANS-Benefits of Fundraising Programs for Orgs.
-development officer
-CEO
-board of directors
-community volunteers
-program leader - ANS-Who should you involve in developing the cultivation plan?
-Don't make your messages too complicated.
-It should be short, sharable, recognizable and transferable.
-Target your messaging to donors
-Show the impact of giving, and appeal to donor motivations
-Make your communications donor-centered.
-send messages where your target members are reading
-talk about benefits to targeted group - ANS-What are some tips when communicating your
message?
-Investment for the future, key to continuing to build donor base
-Traditionally acquired through direct mail, or phone, or events, or digitally
(if peer-to-peer fundraising need to work to get the donor to an event, direct solicitation, etc.
Peer-to-peer is the best way!)
-Exchange or purchase lists
-Make sure it's highly focused!
-Sometime look at people who support other orgs. - ANS-Donor Acquisition strategies:
1. identify constituent groups
2. undertake prospect research
3. determine connection, capacity and capability
4. determine best relationship
5. outline moves management plan - ANS-What are the steps in creating a general cultivation
plan?
, 3-10 reminders - ANS-How many times do you need to send a message to get it across?
A written calendar of contacts that considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each communication effort
Ask the question: What do that want? - ANS-Components of a Communications Plan
adds prospects to donor base
helps move prospects to active and regular donors
aids in improving relationships
supports achieving the organization's mission. - ANS-What is the purpose of cultivation (4)
Authenticity. You need to believe in your cause and know your case backwards and forwards. -
ANS-What do donor relationships need to be based on?
avoid an "us vs them" mentality
make a personal contact within the organization
write a letter of inquiry whether or not it is required. - ANS-What are key relationship strategies
to receive grants?
Avoid underestimating the importance of communication
Avoid overestimating the influence of communication
General messages may not interet general audiences or the media - ANS-What are
communication pitfalls to avoid?
Bring awareness of the organization to its target audience
Create a positive environment in its community regarding organization
get constituent "buy in"
encourage people to get involved and give
challenge and inspire people
set the stage for fundraising efforts
focus on donor motivations and program/client outcomes
create a link between organization stakeholders and community - ANS-What will successful
marketing do for your organization?
civic pride, good citizenship, good of community, benefits to business - ANS-What motivates
local businesses to give?
Communication is a subset of marketing - communication is two-way transmission of information
that is well received and understood. - ANS-What is the difference between communication and
marketing?
-Advancing a personal purpose or mission
-Sense of belonging to larger cause or community
-Satisfaction of making a difference, joy of giving
-Tangible benefits (recognition, financial) - ANS-Benefits of Fundraising for the Donor:
-Advancing orgs mission
-Developing stakeholders and partners in the mission
-Diversifying revenue streams
-Long-term flexibility and sustainability - ANS-Benefits of Fundraising Programs for Orgs.
-development officer
-CEO
-board of directors
-community volunteers
-program leader - ANS-Who should you involve in developing the cultivation plan?
-Don't make your messages too complicated.
-It should be short, sharable, recognizable and transferable.
-Target your messaging to donors
-Show the impact of giving, and appeal to donor motivations
-Make your communications donor-centered.
-send messages where your target members are reading
-talk about benefits to targeted group - ANS-What are some tips when communicating your
message?
-Investment for the future, key to continuing to build donor base
-Traditionally acquired through direct mail, or phone, or events, or digitally
(if peer-to-peer fundraising need to work to get the donor to an event, direct solicitation, etc.
Peer-to-peer is the best way!)
-Exchange or purchase lists
-Make sure it's highly focused!
-Sometime look at people who support other orgs. - ANS-Donor Acquisition strategies:
1. identify constituent groups
2. undertake prospect research
3. determine connection, capacity and capability
4. determine best relationship
5. outline moves management plan - ANS-What are the steps in creating a general cultivation
plan?
, 3-10 reminders - ANS-How many times do you need to send a message to get it across?
A written calendar of contacts that considers:
-Segments within donor base
-Frequency and Reach with which you'll contact each segment
-Type of communications you'll send
-Cost and Goals of each communication effort
Ask the question: What do that want? - ANS-Components of a Communications Plan
adds prospects to donor base
helps move prospects to active and regular donors
aids in improving relationships
supports achieving the organization's mission. - ANS-What is the purpose of cultivation (4)
Authenticity. You need to believe in your cause and know your case backwards and forwards. -
ANS-What do donor relationships need to be based on?
avoid an "us vs them" mentality
make a personal contact within the organization
write a letter of inquiry whether or not it is required. - ANS-What are key relationship strategies
to receive grants?
Avoid underestimating the importance of communication
Avoid overestimating the influence of communication
General messages may not interet general audiences or the media - ANS-What are
communication pitfalls to avoid?
Bring awareness of the organization to its target audience
Create a positive environment in its community regarding organization
get constituent "buy in"
encourage people to get involved and give
challenge and inspire people
set the stage for fundraising efforts
focus on donor motivations and program/client outcomes
create a link between organization stakeholders and community - ANS-What will successful
marketing do for your organization?
civic pride, good citizenship, good of community, benefits to business - ANS-What motivates
local businesses to give?
Communication is a subset of marketing - communication is two-way transmission of information
that is well received and understood. - ANS-What is the difference between communication and
marketing?
