,MNG3701 Assignment 2 Semester 2 2025 -
DUE 19 September 2025
Questions 1. (10 marks) Use the RBV model to analyse the
internal environment of Clicks Group Limited. In your analysis
do the following: Explain by means of examples the resource
position of Clicks Group Limited. 2. (10 marks) Study the Clicks
Group Limited integrated report and answer the following
questions: a. Indicate the business-level strategy Clicks Group
Limited is pursuing (1) b. Define the identified strategy in (a)
above (2) c. Provide two reasons why you indicated that Clicks
Group Limited is pursuing the strategy you identified in (a)
above (4) d. Use the ‘suitability’ criterion to evaluate this
strategic choice for Clicks Group Limited (3) Hint: indicate
whether the business-level strategy meets the criterion and
provide a reason. 3. (10 marks) Strategic leaders can analyse a
particular competitor in the industry in detail by applying the
four-corner analysis to predict what a particular competitor will
do in the future. a. Briefly explain ‘the four-corner analysis’ (1)
b. Identify one major competitor of Clicks Group Limited (1) c.
Use the four-corner analysis to analyse the competitor
identified in b) above (8) 4. (15 marks) a) Use a suitable model
to analyse the five macro-environmental factors that influence
Clicks Group Limited with specific reference to the integrated
report. Hint: your analysis should only focus on at least five
,factors available in the integrated report of Clicks Group
Limited. Ignore irrelevant factors.
Question 1 — RBV analysis of Clicks Group Limited (10 marks)
Resource-Based View (short primer).
The RBV says a firm’s sustainable competitive advantage comes
from internal resources and capabilities that are valuable, rare,
in-imitable (difficult to copy) and non-substitutable (VRIN).
Resources can be tangible (stores, distribution centres),
intangible (brand, data, relationships) or capabilities (logistics,
loyalty programmes, category management). A systematic RBV
analysis identifies which resources meet VRIN and therefore
underpin long-term advantage.
Apply RBV to Clicks — core resources and VRIN evaluation
1. Extensive retail footprint (stores + pharmacies)
, o What it is: Clicks operates a large network of Clicks
stores and in-store pharmacies (900+ stores; 950th
store referenced in recent results).
o Why valuable: physical reach creates convenient
access and supports category dominance in health &
beauty and pharmacy. It also supports faster roll-out
of new formats and services. Clicks Group+1
o VRIN: Valuable and difficult to replicate quickly
(requires capital, approvals, logistics); not rare
globally but regionally rare in South Africa at Clicks’
scale — gives a sustained advantage.
2. United Pharmaceutical Distributors (UPD) — wholesale &
distribution network
o What it is: UPD is Clicks’ pharmaceutical wholesale
and bulk distribution arm supplying Clicks, private
hospitals and many independent pharmacies. Clicks
Group+1
o Why valuable: vertical integration lowers
procurement cost, secures medicine supply, enables
faster fulfilment and supports margins in a regulated
market.
o VRIN: Valuable and hard to imitate (scale, regulatory
approvals, specialised logistics) — inimitable at
DUE 19 September 2025
Questions 1. (10 marks) Use the RBV model to analyse the
internal environment of Clicks Group Limited. In your analysis
do the following: Explain by means of examples the resource
position of Clicks Group Limited. 2. (10 marks) Study the Clicks
Group Limited integrated report and answer the following
questions: a. Indicate the business-level strategy Clicks Group
Limited is pursuing (1) b. Define the identified strategy in (a)
above (2) c. Provide two reasons why you indicated that Clicks
Group Limited is pursuing the strategy you identified in (a)
above (4) d. Use the ‘suitability’ criterion to evaluate this
strategic choice for Clicks Group Limited (3) Hint: indicate
whether the business-level strategy meets the criterion and
provide a reason. 3. (10 marks) Strategic leaders can analyse a
particular competitor in the industry in detail by applying the
four-corner analysis to predict what a particular competitor will
do in the future. a. Briefly explain ‘the four-corner analysis’ (1)
b. Identify one major competitor of Clicks Group Limited (1) c.
Use the four-corner analysis to analyse the competitor
identified in b) above (8) 4. (15 marks) a) Use a suitable model
to analyse the five macro-environmental factors that influence
Clicks Group Limited with specific reference to the integrated
report. Hint: your analysis should only focus on at least five
,factors available in the integrated report of Clicks Group
Limited. Ignore irrelevant factors.
Question 1 — RBV analysis of Clicks Group Limited (10 marks)
Resource-Based View (short primer).
The RBV says a firm’s sustainable competitive advantage comes
from internal resources and capabilities that are valuable, rare,
in-imitable (difficult to copy) and non-substitutable (VRIN).
Resources can be tangible (stores, distribution centres),
intangible (brand, data, relationships) or capabilities (logistics,
loyalty programmes, category management). A systematic RBV
analysis identifies which resources meet VRIN and therefore
underpin long-term advantage.
Apply RBV to Clicks — core resources and VRIN evaluation
1. Extensive retail footprint (stores + pharmacies)
, o What it is: Clicks operates a large network of Clicks
stores and in-store pharmacies (900+ stores; 950th
store referenced in recent results).
o Why valuable: physical reach creates convenient
access and supports category dominance in health &
beauty and pharmacy. It also supports faster roll-out
of new formats and services. Clicks Group+1
o VRIN: Valuable and difficult to replicate quickly
(requires capital, approvals, logistics); not rare
globally but regionally rare in South Africa at Clicks’
scale — gives a sustained advantage.
2. United Pharmaceutical Distributors (UPD) — wholesale &
distribution network
o What it is: UPD is Clicks’ pharmaceutical wholesale
and bulk distribution arm supplying Clicks, private
hospitals and many independent pharmacies. Clicks
Group+1
o Why valuable: vertical integration lowers
procurement cost, secures medicine supply, enables
faster fulfilment and supports margins in a regulated
market.
o VRIN: Valuable and hard to imitate (scale, regulatory
approvals, specialised logistics) — inimitable at
