MNM3705 Assignment
3 PORTFOLIO
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025
[Document subtitle]
[School]
[Course title]
,MNM3705 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2025 - DUE
September 2025
Course
Marketing Applications (MNM3705)
Institution
University Of South Africa (Unisa)
Book
Marketing Applications in Business
MNM3705 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted solutions and explanations
• The scope is not discussed at all. Read the Yuppiechef Premium Kitchen Tools case study that
is available online. (See the announcement section of the module site for a link to the
prescribed case study.) Initially, the business only sold their products online, but in recent years
has also opened several physical stores. Yuppiechef is further known for finding creative ways in
promoting their brand. Assume the owner has decided to launch coffee cafes within their
physical stores. The intention is to only use Yuppiechef kitchenware when serving light meals
and drinks to customers. Yuppiechef has now hired you as their project manager, tasked with
developing the marketing communication planning process to ensure their target market is
aware of and excited about the new initiative. Because marketing communication is planned as
part of the overall marketing strategy and conforms to the basic principles of integrated
marketing communication, it is vital that a systematic plan should be followed. • The scope is
incomplete. • The why, who and how are not discussed, or are discussed superficially. •
Discussion regarding YuppieChef directly from textbook(s) or the internet. • Sufficient
information on the scope. • The why, who and how are briefly discussed. • Comprehensive
information on the scope. • The why, who and how are discussed in detail. • The statement of
the project scope is clear and evident. the project is about, which includes everything the
project is intended to achieve and how this will be done (not in bullet form). 0 Reason for the
project 0 Why the project needs to be done (objective) 0 Who will be involved in the project
(personnel) 0 How you intend completing the 5 project (elements) Length: Approximately half a
page *Hint: Refer to the assignment brief/question in Tutorial Letter 101. COMMENTS: STEP 2:
SITUATION ANALYSIS 0-12 MARKS 13-18 MARKS 19-25 MARKS MARK A detailed situation • No
situation analysis is discussed. • No SWOT analysis has been done. • If a SWOT analysis has
been done, it is based on theory, not the new division. • SWOT is not done in detail, the focus is
not on each element, and the SWOT is not related to the new division • Situation analysis has
, been done. • All aspects of SWOT analysis are sufficiently discussed and based on the new
division. • Each aspect discussed in the SWOT analysis is in line with the project scope. • The
target market is sufficiently discussed, and the focus is on the Yuppiechef Coffee Cafes
consumer. • Situation analysis on the new division is discussed in detail. • The elements of the
SWOT analysis are understood and correctly applied to the new division. • Yuppiechef Coffee
Cafes is described in a complete and detailed way. • Very thorough competitor analysis has
been done on all the division’s competitors. • Excellent understanding of a situation analysis
and its application to the new division. • Situation analysis is applied correctly to Yuppiechef
Coffee Cafes, for this project. analysis needs to be done for Yuppiechef Coffee Cafes . A situation
analysis consists of 0 a SWOT analysis 0 TARGET market identification 0 a competitor analysis 25
Length: Approximately three (3) pages MNM3705/101/3/2025 26 • No target market has been
identified. • If identified, the target market does not reflect the new division’s target market. •
The target market has not been described in detail, by focusing on all aspects of segmentation.
• No competitor analysis has been done. • If a competitor analysis has been done, it does not
refer to the new division’s direct competition. • The competitor analysis is sufficiently discussed
and focuses on the new division. • Motivation for, and discussion of, the new division’s target
market, with competitors and SWOT elements explained clearly and in detail. COMMENTS: STEP
3: OBJECTIVES 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Summary of the • No objectives are
discussed. • The objectives are not realistic, measurable, specific or achievable. • The objectives
are not related to the project scope and the marketing communication campaign. • The
objectives are not related to the new division. • Theoretical objectives are discussed. • No
understanding of setting marketing objectives is evident. • The stated objectives are realistic,
measurable, specific and achievable (maybe not all, but the understanding is there). • The
objectives are related to the new division. • The objectives are related to this project (marketing
communications campaign). • The stated objectives are all clear and to the point. • the stated
objectives are all realistic, measurable, specific and achievable within a given time frame. • The
objectives are in line with the scope discussion and the purpose of the marketing
communication campaign. • Excellent understanding of setting objectives for a given project.
project objectives, i.e. what Yuppiechef Coffee Cafes wants to achieve through this project.
Objectives should be 0 measurable 0 realistic 0 specific 0 achievable Length: Approximately half
10 a page. COMMENTS: STEP 4: BUDGET 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Budgets
represent a detailed analysis of how an organisation • No budget. • The budget is not in table
format. • The budget is in table format. • The budget is detailed (unit cost per element and total
costs are given). MNM3705/101/3/2025 27 expects and plans • The budget is not • The budget
• Each element is to spend its money specific. contains numbers budgeted for very in the future
on a specific campaign. o Budgets are always in table format. o The budget should be in line
with the project scope, target market and objectives. • The budget does not contain the same
elements as discussed in the project scope. • The budget is not detailed (does not contain all
3 PORTFOLIO
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025
[Document subtitle]
[School]
[Course title]
,MNM3705 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2025 - DUE
September 2025
Course
Marketing Applications (MNM3705)
Institution
University Of South Africa (Unisa)
Book
Marketing Applications in Business
MNM3705 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2025 - DUE September
2025; 100% TRUSTED Complete, trusted solutions and explanations
• The scope is not discussed at all. Read the Yuppiechef Premium Kitchen Tools case study that
is available online. (See the announcement section of the module site for a link to the
prescribed case study.) Initially, the business only sold their products online, but in recent years
has also opened several physical stores. Yuppiechef is further known for finding creative ways in
promoting their brand. Assume the owner has decided to launch coffee cafes within their
physical stores. The intention is to only use Yuppiechef kitchenware when serving light meals
and drinks to customers. Yuppiechef has now hired you as their project manager, tasked with
developing the marketing communication planning process to ensure their target market is
aware of and excited about the new initiative. Because marketing communication is planned as
part of the overall marketing strategy and conforms to the basic principles of integrated
marketing communication, it is vital that a systematic plan should be followed. • The scope is
incomplete. • The why, who and how are not discussed, or are discussed superficially. •
Discussion regarding YuppieChef directly from textbook(s) or the internet. • Sufficient
information on the scope. • The why, who and how are briefly discussed. • Comprehensive
information on the scope. • The why, who and how are discussed in detail. • The statement of
the project scope is clear and evident. the project is about, which includes everything the
project is intended to achieve and how this will be done (not in bullet form). 0 Reason for the
project 0 Why the project needs to be done (objective) 0 Who will be involved in the project
(personnel) 0 How you intend completing the 5 project (elements) Length: Approximately half a
page *Hint: Refer to the assignment brief/question in Tutorial Letter 101. COMMENTS: STEP 2:
SITUATION ANALYSIS 0-12 MARKS 13-18 MARKS 19-25 MARKS MARK A detailed situation • No
situation analysis is discussed. • No SWOT analysis has been done. • If a SWOT analysis has
been done, it is based on theory, not the new division. • SWOT is not done in detail, the focus is
not on each element, and the SWOT is not related to the new division • Situation analysis has
, been done. • All aspects of SWOT analysis are sufficiently discussed and based on the new
division. • Each aspect discussed in the SWOT analysis is in line with the project scope. • The
target market is sufficiently discussed, and the focus is on the Yuppiechef Coffee Cafes
consumer. • Situation analysis on the new division is discussed in detail. • The elements of the
SWOT analysis are understood and correctly applied to the new division. • Yuppiechef Coffee
Cafes is described in a complete and detailed way. • Very thorough competitor analysis has
been done on all the division’s competitors. • Excellent understanding of a situation analysis
and its application to the new division. • Situation analysis is applied correctly to Yuppiechef
Coffee Cafes, for this project. analysis needs to be done for Yuppiechef Coffee Cafes . A situation
analysis consists of 0 a SWOT analysis 0 TARGET market identification 0 a competitor analysis 25
Length: Approximately three (3) pages MNM3705/101/3/2025 26 • No target market has been
identified. • If identified, the target market does not reflect the new division’s target market. •
The target market has not been described in detail, by focusing on all aspects of segmentation.
• No competitor analysis has been done. • If a competitor analysis has been done, it does not
refer to the new division’s direct competition. • The competitor analysis is sufficiently discussed
and focuses on the new division. • Motivation for, and discussion of, the new division’s target
market, with competitors and SWOT elements explained clearly and in detail. COMMENTS: STEP
3: OBJECTIVES 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Summary of the • No objectives are
discussed. • The objectives are not realistic, measurable, specific or achievable. • The objectives
are not related to the project scope and the marketing communication campaign. • The
objectives are not related to the new division. • Theoretical objectives are discussed. • No
understanding of setting marketing objectives is evident. • The stated objectives are realistic,
measurable, specific and achievable (maybe not all, but the understanding is there). • The
objectives are related to the new division. • The objectives are related to this project (marketing
communications campaign). • The stated objectives are all clear and to the point. • the stated
objectives are all realistic, measurable, specific and achievable within a given time frame. • The
objectives are in line with the scope discussion and the purpose of the marketing
communication campaign. • Excellent understanding of setting objectives for a given project.
project objectives, i.e. what Yuppiechef Coffee Cafes wants to achieve through this project.
Objectives should be 0 measurable 0 realistic 0 specific 0 achievable Length: Approximately half
10 a page. COMMENTS: STEP 4: BUDGET 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Budgets
represent a detailed analysis of how an organisation • No budget. • The budget is not in table
format. • The budget is in table format. • The budget is detailed (unit cost per element and total
costs are given). MNM3705/101/3/2025 27 expects and plans • The budget is not • The budget
• Each element is to spend its money specific. contains numbers budgeted for very in the future
on a specific campaign. o Budgets are always in table format. o The budget should be in line
with the project scope, target market and objectives. • The budget does not contain the same
elements as discussed in the project scope. • The budget is not detailed (does not contain all
