Salesforce Marketing Cloud Email Specialist
EXAM 2025 QUESTIONS AND ANSWERS
The marketing developer is requesting a daily report of emails sent by all business units to be
included in their internal dashboard. What should be done to ensure the report is sent to the
director each day?
a. Schedule report and email file to the director.
b. A Schedule report and email the link to download.
c. Schedule report to export as a web page. - ANS A Schedule report and email the link to
download.
Northern Trail Outfitters (NTO) is introducing a new product to the market. Which tool should
enable NTO to easily target the most loyal subscribers?
a. Path Optimizer
b. Google Analytics Audience
c. Einstein Engagement Scoring - ANS Google Analytics Audience
One task assigned to a marketer is to gather customer data from social media platforms
through Marketing Cloud, in order to use this information for future email campaigns. What
should the marketer do to accomplish this?
1
a. Use Journey Builder to build an audience using Ad Studio.
Page
@COPYRIGHT BRAINBARTER 2025/2026
, b. Web Studio to capture Query parameters from social media link.
c. Use an interactive form from email Studio to collect this information - ANS Web Studio to
capture Query parameters from social media link.
Northern Trail Outfitters is regularly sending customer data to Marketing Cloud through daily
batch files via file drops. However, when the Automation is executed, the files frequently
contain no data, leaving important information unavailable for processing. Which component of
Automation Studio ensures that steps within the Automation are only executed when a certain
criteria is fulfilled?
a. Verification Activity
b. Skip Automation
c. Wait Activity - ANS Verification Activity
Northern Trail Outfitters (NTO) is starting a new campaign after purchases where customers are
sent emails requesting feedback on their recent shopping experience. What should the NTO
marketing team include in the email design to encourage a high response rate?
a. Make the call-to-action button that links to the feedback form bigger and with red
background
b. Replace call-to-action with interactive Email Form
c. A Salesforce Survey block called in by an AMPscript function. - ANS Replace call-to-action
with interactive Email Form
Northern Trail Outfitters brings in a protected document containing the preferred colors of its
subscribers. Which automation activity and configuration setting should be used to import
decrypted information to a data extension?
a. Manage Files in File Transfer.
b. Specify character encoding in import file.
2
Page
c. Configure Field-Level Encryption in import file. - ANS Manage Files in File Transfer.
@COPYRIGHT BRAINBARTER 2025/2026
, An employee in the digital marketing department at Northern Trail Outfitters (NTO) needs to
promptly report the delivery rate of the latest email sent by the NTO business unit. Where
should the Internal look to find this Information?
a. Automation Studio > Activities
b. Content Builder > Recent Sends
c. Email Studio > Overview - ANS Email Studio > Overview
Northern TV-ail Outfitters (NTO) intended to send a targeted email to 1,000 customers, but
ended up sending 10% fewer emails. Upon investigating the issue, NTO discovered that 100
email addresses had a typo, with 'mgail.com' instead of 'gmail.com'. Which Marketing Cloud
feature prevented emails from being sent to an invalid domain?
a. Bounce Mail Management
b. Auto-Suppression Lists
c. List Detective - ANS List Detective
A marketer is utilizing the Preview Test feature to ensure that the content is prepared for an
upcoming campaign and realizes that the Send Log Data Extension is not being updated. What
is the reason records are NOT being recorded?
a. Test sends are not recorded on the Send Log Data Extension.
b. The send exceeded the maximum test send threshold.
c. A subscriber was not selected in the Subscriber Preview tab. - ANS Test sends are not
recorded on the Send Log Data Extension.
Northern Trail Outfitters (NTO) allows customers to choose to join its marketing program by
signing up through email or text messaging. What should NTO configure for its welcome series
3
in Journey Builder to honor the opt-in communication method?
Page
@COPYRIGHT BRAINBARTER 2025/2026
, a. Send both email and SMS to ensure subscribers get NTO's messages.
b. Create one Entry Source for each messaging channel.
c. Ensure preferred channel is available in subscriber data. - ANS Ensure preferred channel is
available in subscriber data.
A marketer aims to improve the level of interaction with an email by ensuring it is sent at the
most opportune time for each individual recipient. Which Journey Builder tool should they use
to accomplish this?
a. Einstein STO Activity
b. Wait Until Activity
c. Engagement Split - ANS Einstein STO Activity
A marketer is looking to save all the characteristics for a triggered email campaign in a data
extension. Which configuration is required when creating the data extension for this triggered
send information?
a. Create from template and choose triggered Send Data Extension template.
b. Include Subscriber key and Email address field as primary key.
c. Select the 'Use for triggered send' checkbox. - ANS Create from template and choose
triggered Send Data Extension template.
Northern Trail Outfitters intends to utilize a designated IP address and subdomain exclusively
for its transactional email communications. What should be configured to accomplish this
request?
a. Sender Profile
b. Delivery Profile
4
Page
c. Send Classification - ANS Delivery Profile
@COPYRIGHT BRAINBARTER 2025/2026
EXAM 2025 QUESTIONS AND ANSWERS
The marketing developer is requesting a daily report of emails sent by all business units to be
included in their internal dashboard. What should be done to ensure the report is sent to the
director each day?
a. Schedule report and email file to the director.
b. A Schedule report and email the link to download.
c. Schedule report to export as a web page. - ANS A Schedule report and email the link to
download.
Northern Trail Outfitters (NTO) is introducing a new product to the market. Which tool should
enable NTO to easily target the most loyal subscribers?
a. Path Optimizer
b. Google Analytics Audience
c. Einstein Engagement Scoring - ANS Google Analytics Audience
One task assigned to a marketer is to gather customer data from social media platforms
through Marketing Cloud, in order to use this information for future email campaigns. What
should the marketer do to accomplish this?
1
a. Use Journey Builder to build an audience using Ad Studio.
Page
@COPYRIGHT BRAINBARTER 2025/2026
, b. Web Studio to capture Query parameters from social media link.
c. Use an interactive form from email Studio to collect this information - ANS Web Studio to
capture Query parameters from social media link.
Northern Trail Outfitters is regularly sending customer data to Marketing Cloud through daily
batch files via file drops. However, when the Automation is executed, the files frequently
contain no data, leaving important information unavailable for processing. Which component of
Automation Studio ensures that steps within the Automation are only executed when a certain
criteria is fulfilled?
a. Verification Activity
b. Skip Automation
c. Wait Activity - ANS Verification Activity
Northern Trail Outfitters (NTO) is starting a new campaign after purchases where customers are
sent emails requesting feedback on their recent shopping experience. What should the NTO
marketing team include in the email design to encourage a high response rate?
a. Make the call-to-action button that links to the feedback form bigger and with red
background
b. Replace call-to-action with interactive Email Form
c. A Salesforce Survey block called in by an AMPscript function. - ANS Replace call-to-action
with interactive Email Form
Northern Trail Outfitters brings in a protected document containing the preferred colors of its
subscribers. Which automation activity and configuration setting should be used to import
decrypted information to a data extension?
a. Manage Files in File Transfer.
b. Specify character encoding in import file.
2
Page
c. Configure Field-Level Encryption in import file. - ANS Manage Files in File Transfer.
@COPYRIGHT BRAINBARTER 2025/2026
, An employee in the digital marketing department at Northern Trail Outfitters (NTO) needs to
promptly report the delivery rate of the latest email sent by the NTO business unit. Where
should the Internal look to find this Information?
a. Automation Studio > Activities
b. Content Builder > Recent Sends
c. Email Studio > Overview - ANS Email Studio > Overview
Northern TV-ail Outfitters (NTO) intended to send a targeted email to 1,000 customers, but
ended up sending 10% fewer emails. Upon investigating the issue, NTO discovered that 100
email addresses had a typo, with 'mgail.com' instead of 'gmail.com'. Which Marketing Cloud
feature prevented emails from being sent to an invalid domain?
a. Bounce Mail Management
b. Auto-Suppression Lists
c. List Detective - ANS List Detective
A marketer is utilizing the Preview Test feature to ensure that the content is prepared for an
upcoming campaign and realizes that the Send Log Data Extension is not being updated. What
is the reason records are NOT being recorded?
a. Test sends are not recorded on the Send Log Data Extension.
b. The send exceeded the maximum test send threshold.
c. A subscriber was not selected in the Subscriber Preview tab. - ANS Test sends are not
recorded on the Send Log Data Extension.
Northern Trail Outfitters (NTO) allows customers to choose to join its marketing program by
signing up through email or text messaging. What should NTO configure for its welcome series
3
in Journey Builder to honor the opt-in communication method?
Page
@COPYRIGHT BRAINBARTER 2025/2026
, a. Send both email and SMS to ensure subscribers get NTO's messages.
b. Create one Entry Source for each messaging channel.
c. Ensure preferred channel is available in subscriber data. - ANS Ensure preferred channel is
available in subscriber data.
A marketer aims to improve the level of interaction with an email by ensuring it is sent at the
most opportune time for each individual recipient. Which Journey Builder tool should they use
to accomplish this?
a. Einstein STO Activity
b. Wait Until Activity
c. Engagement Split - ANS Einstein STO Activity
A marketer is looking to save all the characteristics for a triggered email campaign in a data
extension. Which configuration is required when creating the data extension for this triggered
send information?
a. Create from template and choose triggered Send Data Extension template.
b. Include Subscriber key and Email address field as primary key.
c. Select the 'Use for triggered send' checkbox. - ANS Create from template and choose
triggered Send Data Extension template.
Northern Trail Outfitters intends to utilize a designated IP address and subdomain exclusively
for its transactional email communications. What should be configured to accomplish this
request?
a. Sender Profile
b. Delivery Profile
4
Page
c. Send Classification - ANS Delivery Profile
@COPYRIGHT BRAINBARTER 2025/2026
