MNM3705 Assignment
2 (COMPLETE
ANSWERS) Semester 2
2025 - DUE September
2025
[Document subtitle]
[School]
[Course title]
, MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025
Course
Marketing Applications (MNM3705)
Institution
University Of South Africa (Unisa)
Book
Marketing Applications in Business
MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025; 100%
TRUSTED Complete, trusted solutions and explanations.
STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14 MARKS 15-20 MARKS MARK A
detailed discussion on the media channels (marketing communication elements) such as
advertising (broadcasting, print, etc) and personal selling that you think Yuppiechef Coffee Cafes
should use, to communicate the services of the new division. 0 NB: This step should be in line
with steps 1-4. 0 Each element should be discussed in detail, based on: Which channels? Why
those channels? How many ads? What time of the day? How frequent? What will the message
contain? How will it be used? Which part of the target market will be reached? Length:
Approximately three (3) pages • No communication elements are discussed. • Communication
elements are not in line with the scope, objectives, budget and target market of this project. •
The discussion is based on theory and do not focus on the new division. • Communication
elements are not applicable to this project. • Communication elements are not discussed in
detail according to: 0 Which channels? Why those channels? 0 How many ads? 0 What time of
the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part
of the target market will be reached? • Understanding of marketing communication elements in
general is not clear. • Marketing communication elements are discussed in broad groups, not
according to the specific type of channel. • Marketing communication elements are discussed
practically, in terms of this project. • The same communication elements are consistently used
throughout steps 1-4. • Each stated communication element is discussed in detail, based on: 0
Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How
frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target
market will be reached? • The specific type of channel is discussed, not just the broad group of
communication elements. • The practical discussion shows a clear grasp of each communication
element and how it fits into the project. • The selected communication elements fit the target
market. • The selection of marketing communication elements are realistic and thoroughly
discussed in terms of the project. • All elements are consistently referred to and used
2 (COMPLETE
ANSWERS) Semester 2
2025 - DUE September
2025
[Document subtitle]
[School]
[Course title]
, MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025
Course
Marketing Applications (MNM3705)
Institution
University Of South Africa (Unisa)
Book
Marketing Applications in Business
MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025; 100%
TRUSTED Complete, trusted solutions and explanations.
STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14 MARKS 15-20 MARKS MARK A
detailed discussion on the media channels (marketing communication elements) such as
advertising (broadcasting, print, etc) and personal selling that you think Yuppiechef Coffee Cafes
should use, to communicate the services of the new division. 0 NB: This step should be in line
with steps 1-4. 0 Each element should be discussed in detail, based on: Which channels? Why
those channels? How many ads? What time of the day? How frequent? What will the message
contain? How will it be used? Which part of the target market will be reached? Length:
Approximately three (3) pages • No communication elements are discussed. • Communication
elements are not in line with the scope, objectives, budget and target market of this project. •
The discussion is based on theory and do not focus on the new division. • Communication
elements are not applicable to this project. • Communication elements are not discussed in
detail according to: 0 Which channels? Why those channels? 0 How many ads? 0 What time of
the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part
of the target market will be reached? • Understanding of marketing communication elements in
general is not clear. • Marketing communication elements are discussed in broad groups, not
according to the specific type of channel. • Marketing communication elements are discussed
practically, in terms of this project. • The same communication elements are consistently used
throughout steps 1-4. • Each stated communication element is discussed in detail, based on: 0
Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How
frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target
market will be reached? • The specific type of channel is discussed, not just the broad group of
communication elements. • The practical discussion shows a clear grasp of each communication
element and how it fits into the project. • The selected communication elements fit the target
market. • The selection of marketing communication elements are realistic and thoroughly
discussed in terms of the project. • All elements are consistently referred to and used
