CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
TEST BANK FOR CONSUMER BEHAVIOUR
BUYING, HAVING, AND BEING, 9 TH EDITION
BY MICHAEL R.SOLOMON LATEST UPDATE
2025/2026 A+
,CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
TABLE OF CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
SECTION TWO – CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND
MEMORY
CHAPTER 4: MOTIVATION AND
AFFECT CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES , AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE
COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION F OUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL
SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY
STRUCTURE
CHAPTER 13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER
BEHAVIOUR
CHAPTER 15: THE CREATION AND DIFFUSION OF
CULTURE
,CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
Consumer Behaviour, 7e (Solomon)
Chapter 1 An Introduction To Consumer Behaviour
1) In Studying Consumers Like Gail, A College Student, Marketers Often Find It Useful To Learn
Their Interests In Music Or Clothing, How They Spend Their Leisure Time, And Even Their Attitudes
About Social Issues, To Be Able To Categorize Consumers According To Their Lifestyles. This Sort
Of Information Is Called:
A) Core Values.
B) Psychographics.
C) Configurations.
D) Physiognomies.
CORRECT ANS: B
Type: MC Page Ref: 5
Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
2) The Study Of The Processes Involved When Individuals Or Groups Select, Purchase, Use, Or
Dispose Of Products, Services, Ideas, Or Experiences To Satisfy Needs And Desires Is Called:
A) Market Segmentation.
B) Relationship Marketing.
C) Market Research.
D) Consumer Behaviour.
CORRECT ANS: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
3) Tina, A Supervisor Of Displays For Sears Canada, Knows That Attractive Displays Can
Generate Additional Sales Of Particular Items. From A Marketer's Perspective, This Is:
A) A Purchase Issue.
B) A Postpurchase Issue.
C) Merchandising Complexity.
D) A Loss
Leader.
CORRECT ANS:
A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
, CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
4) John Is The Vice President Of Marketing For A Local Tour Guide Company. He Is Concerned That
His Customers Are Not Recommending His Company To Their Friends. For John, This Problem Is
A:
A) Purchase Issue.
B) Demographic Problem.
C) Prepurchase Issue.
D) Postpurchase
Issue. CORRECT ANS:
D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
5) The Expanded View Of The Exchange That Includes The Issues That Influence The
Consumer Before, During, And After A Purchase Is Called:
A) The Value.
B) The Strategic Focus.
C) The Pre-Sell Strategy.
D) The Consumption Process.
CORRECT ANS: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
6) Consumer Behaviour As A Discipline Deals Mainly With What Happens At The Point Of Purchase.
CORRECT ANS: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
7) The Expanded View Of Consumer Behaviour Recognizes That The Consumption Process Includes
Issues That Influence Consumers Before, During, And After A Purchase Is Made.
CORRECT ANS: TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
TEST BANK FOR CONSUMER BEHAVIOUR
BUYING, HAVING, AND BEING, 9 TH EDITION
BY MICHAEL R.SOLOMON LATEST UPDATE
2025/2026 A+
,CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
TABLE OF CONTENTS
SECTION ONE – CONSUMERS IN THE MARKETPLACE
CHAPTER 1: AN INTRODUCTION TO CONSUMER BEHAVIOUR
SECTION TWO – CONSUMERS AS INDIVIDUALS
CHAPTER 2: PERCEPTION
CHAPTER 3: LEARNING AND
MEMORY
CHAPTER 4: MOTIVATION AND
AFFECT CHAPTER 5: THE SELF
CHAPTER 6: PERSONALITY, LIFESTYLES , AND VALUES
SECTION THREE – ATTITUDE CHANGE AND DECISION MAKING
CHAPTER 7: ATTITUDES
CHAPTER 8: ATTITUDE CHANGE AND INTERACTIVE
COMMUNICATIONS
CHAPTER 9: INDIVIDUAL DECISION MAKING
CHAPTER 10: BUYING AND DISPOSING
SECTION F OUR – CONSUMERS IN THEIR SOCIAL AND CULTURAL
SETTINGS
CHAPTER 11: GROUP INFLUENCE AND SOCIAL MEDIA
CHAPTER 12: INCOME, SOCIAL CLASS, AND FAMILY
STRUCTURE
CHAPTER 13: SUBCULTURES
CHAPTER 14: CULTURAL INFLUENCES ON CONSUMER
BEHAVIOUR
CHAPTER 15: THE CREATION AND DIFFUSION OF
CULTURE
,CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
Consumer Behaviour, 7e (Solomon)
Chapter 1 An Introduction To Consumer Behaviour
1) In Studying Consumers Like Gail, A College Student, Marketers Often Find It Useful To Learn
Their Interests In Music Or Clothing, How They Spend Their Leisure Time, And Even Their Attitudes
About Social Issues, To Be Able To Categorize Consumers According To Their Lifestyles. This Sort
Of Information Is Called:
A) Core Values.
B) Psychographics.
C) Configurations.
D) Physiognomies.
CORRECT ANS: B
Type: MC Page Ref: 5
Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
2) The Study Of The Processes Involved When Individuals Or Groups Select, Purchase, Use, Or
Dispose Of Products, Services, Ideas, Or Experiences To Satisfy Needs And Desires Is Called:
A) Market Segmentation.
B) Relationship Marketing.
C) Market Research.
D) Consumer Behaviour.
CORRECT ANS: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
3) Tina, A Supervisor Of Displays For Sears Canada, Knows That Attractive Displays Can
Generate Additional Sales Of Particular Items. From A Marketer's Perspective, This Is:
A) A Purchase Issue.
B) A Postpurchase Issue.
C) Merchandising Complexity.
D) A Loss
Leader.
CORRECT ANS:
A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
, CONSUMER BEHAVIOUR BUYING,HAVING AND BEING, 9TH EDITION BY
MICHAEL R. (SOLOMON) LATEST UPDATE 2025/2026 A+
4) John Is The Vice President Of Marketing For A Local Tour Guide Company. He Is Concerned That
His Customers Are Not Recommending His Company To Their Friends. For John, This Problem Is
A:
A) Purchase Issue.
B) Demographic Problem.
C) Prepurchase Issue.
D) Postpurchase
Issue. CORRECT ANS:
D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
5) The Expanded View Of The Exchange That Includes The Issues That Influence The
Consumer Before, During, And After A Purchase Is Called:
A) The Value.
B) The Strategic Focus.
C) The Pre-Sell Strategy.
D) The Consumption Process.
CORRECT ANS: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
6) Consumer Behaviour As A Discipline Deals Mainly With What Happens At The Point Of Purchase.
CORRECT ANS: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
7) The Expanded View Of Consumer Behaviour Recognizes That The Consumption Process Includes
Issues That Influence Consumers Before, During, And After A Purchase Is Made.
CORRECT ANS: TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Understand That Consumer Behaviour Is A Process.
