Page 1 of 58
CFRE Exam – Relationship Building Domain everything
needed 320 Practice Questions & Answers
Based on past giving records, a fundraiser in visiting a prospective Major Gift donor for the first time. BC
the prospective donor has never been visited by the organization, the most appropriate strategy is to: -
Answer: Learn about prospective donor's interests and link to org
An organization's community image is shaped strongly by the perceived quality of its : - Answer:
Leadership
The best way for an org to open the door to a personal cultivation meeting with a new prospective
donor is to: - Answer: Have a volunteer, staff member, or current donor who has a good relationship
with the prospective donor make the initial contact by letter or telephone.
The most important element of a major gift cultivation plan is: - Answer: Communicating with the donor
regularly
As stewards of the relationship between NPO and donors, fundraising staff are responsible for : -
Answer: Earning and maintaining donor trust
The main purpose of the process of ongoing cultivation in a capital campaign is to: - Answer: Present the
case for support
The best practice for acknowledging a gift from a first time donor is to: - Answer: thank donor within 48
hours
When an intersection of interest, readiness, and capacity occurs, the: - Answer: Prospect is ready to be
asked for a gift
Arranging for perspective donors to meet with organizations leaders, sending handwritten notes and
issuing invitations to site tours are good examples of : - Answer: Cultivation
,Page 2 of 58
A fundraising structure that has a focus on an organizations needs, targets all constituencies, uses an
intensive time frame, extensive promotion, and ultimately seeks monetary success is said to be oriented
toward: - Answer: Campaign
The Majority of prospective donors for major gifts will be most interested in: - Answer: What their gift
will accomplish
What is the primary motivation that drives a major donor? - Answer: Involvement
In marketing, what does SWOT analysis mean? - Answer: Strength, Weakness, Opportunities, Threats
The primary benefit of a gift acknowledgement letter is: - Answer: Donor Cultivation
A fundraiser is planning to ask a large company to sponsor a special event. The first thing the fundraiser
should do is: - Answer: See if the company has given to the organization in the past
A communication plan being developed to support an initiative at a NPO should be evaluated first with
regard to the organizations: - Answer: Mission and Vision
Successful, value based philanthropy and fundraising rely mostly on a: - Answer: A compelling Mission
Statement
The primary reason for establishing giving levels is to: - Answer: Encourage larger gifts
Donors are primarily motivated to make philanthropic gifts: - Answer: When they perceive that an
organization's mission, values, and goals align well with their own philanthropic interests
When a request for funding has been denied, the fundraiser should: - Answer: Thank the organization
for its careful consideration and ask for feedback about reasons for proposal rejection
Which method is most affective in establishing a two way relationship with a donor? - Answer: Allowing
the donor to select the time, frequency, and method for communication
,Page 3 of 58
The most essential factor in sending gift acknowledgment letters is: - Answer: Speed of Delivery
A new director of fundraising for a not for profit org is seeking major gifts from individuals. The success
of the fundraising plan will depend most strongly on: - Answer: Matching prospective donors interest
and capacities with gift opportunities
The most critical aspect of a successful fundraising program is how the fundraiser: - Answer: Stewards
Donors
Former patient contributes large gift to hospital. While the gift will be acknowledged on a plaque in the
foyer, the donor has clearly stated a desire for no further public recognition. What is the most likely
motivation for this gift? - Answer: Personal Experience
A fundraiser is implementing a DR program for an organization. Stewardship of a donor should begin
with the donor's : - Answer: First Gift
The primary challenge in maintaining an effective relationship bw donor and fundraiser is: - Answer:
Maintaining professional balance in the relationship
When recognizing a major donor, it is important for the fundraising professional to consider the: -
Answer: Donor's preferences for recognition
An initial cultivation visit with a corporate donations officer will offer the best opportunity to present a: -
Answer: Formal oral presentation, usually of short duration
The immediate goal of corporate participation in cause related marketing is to: - Answer: Enhance the
corporate image
Thank you letters for gifts are most influential when sent to donors within : - Answer: Two days
To move towards a successful "ask" it is most important for a constituency development plan to include:
- Answer: strategic communication measures and approaches to reach constituents
, Page 4 of 58
When is the most appropriate time to begin devoting time and energy into the development and
nurturing of a relationship with a donor? - Answer: Immediately upon receipt of donor's first gift,
irrespective of the gift size.
Donors are most likely to make additional gifts if they: - Answer: Are informed how gift was used and
difference it made ( IMPACT)
When conducting a visit on a prospective donor, it is most important to: - Answer: Listen for a
connection between the prospective donor's passions and the organizations goals
The first step in developing a strategy for communicating with donors is to: - Answer: Segment the
organizations audience
Which of the following is the most accurate statement regarding corporate donors?
A. Fundraisers should be prepared with extensive promotional materials on all programs
B. Corp donors are too busy for regular feedback
C. Fundraisers should ask for large gifts quarterly
D. Corporate donor communications should be concise and thoughtfully prepared - Answer: D.
Corporate donor communications should be concise and thoughtfully prepared
Which of the following would be most successful in strengthening the bond bw an organization and top
donors?
A. Acknowledge their gifts and be strategic in requests for their time
B. Target them as prospective donors for planned gifts or bequests and sponsorships
C. Remove them from direct-mail lists and phone a thon solicitations
D. Outline a plan for the year that includes regular contact with each of them - Answer: D. Outline a plan
for the year that includes regular contact with each of them
Thank - you letters are most effective when they: - Answer: are personalized and tailored to the appeal
CFRE Exam – Relationship Building Domain everything
needed 320 Practice Questions & Answers
Based on past giving records, a fundraiser in visiting a prospective Major Gift donor for the first time. BC
the prospective donor has never been visited by the organization, the most appropriate strategy is to: -
Answer: Learn about prospective donor's interests and link to org
An organization's community image is shaped strongly by the perceived quality of its : - Answer:
Leadership
The best way for an org to open the door to a personal cultivation meeting with a new prospective
donor is to: - Answer: Have a volunteer, staff member, or current donor who has a good relationship
with the prospective donor make the initial contact by letter or telephone.
The most important element of a major gift cultivation plan is: - Answer: Communicating with the donor
regularly
As stewards of the relationship between NPO and donors, fundraising staff are responsible for : -
Answer: Earning and maintaining donor trust
The main purpose of the process of ongoing cultivation in a capital campaign is to: - Answer: Present the
case for support
The best practice for acknowledging a gift from a first time donor is to: - Answer: thank donor within 48
hours
When an intersection of interest, readiness, and capacity occurs, the: - Answer: Prospect is ready to be
asked for a gift
Arranging for perspective donors to meet with organizations leaders, sending handwritten notes and
issuing invitations to site tours are good examples of : - Answer: Cultivation
,Page 2 of 58
A fundraising structure that has a focus on an organizations needs, targets all constituencies, uses an
intensive time frame, extensive promotion, and ultimately seeks monetary success is said to be oriented
toward: - Answer: Campaign
The Majority of prospective donors for major gifts will be most interested in: - Answer: What their gift
will accomplish
What is the primary motivation that drives a major donor? - Answer: Involvement
In marketing, what does SWOT analysis mean? - Answer: Strength, Weakness, Opportunities, Threats
The primary benefit of a gift acknowledgement letter is: - Answer: Donor Cultivation
A fundraiser is planning to ask a large company to sponsor a special event. The first thing the fundraiser
should do is: - Answer: See if the company has given to the organization in the past
A communication plan being developed to support an initiative at a NPO should be evaluated first with
regard to the organizations: - Answer: Mission and Vision
Successful, value based philanthropy and fundraising rely mostly on a: - Answer: A compelling Mission
Statement
The primary reason for establishing giving levels is to: - Answer: Encourage larger gifts
Donors are primarily motivated to make philanthropic gifts: - Answer: When they perceive that an
organization's mission, values, and goals align well with their own philanthropic interests
When a request for funding has been denied, the fundraiser should: - Answer: Thank the organization
for its careful consideration and ask for feedback about reasons for proposal rejection
Which method is most affective in establishing a two way relationship with a donor? - Answer: Allowing
the donor to select the time, frequency, and method for communication
,Page 3 of 58
The most essential factor in sending gift acknowledgment letters is: - Answer: Speed of Delivery
A new director of fundraising for a not for profit org is seeking major gifts from individuals. The success
of the fundraising plan will depend most strongly on: - Answer: Matching prospective donors interest
and capacities with gift opportunities
The most critical aspect of a successful fundraising program is how the fundraiser: - Answer: Stewards
Donors
Former patient contributes large gift to hospital. While the gift will be acknowledged on a plaque in the
foyer, the donor has clearly stated a desire for no further public recognition. What is the most likely
motivation for this gift? - Answer: Personal Experience
A fundraiser is implementing a DR program for an organization. Stewardship of a donor should begin
with the donor's : - Answer: First Gift
The primary challenge in maintaining an effective relationship bw donor and fundraiser is: - Answer:
Maintaining professional balance in the relationship
When recognizing a major donor, it is important for the fundraising professional to consider the: -
Answer: Donor's preferences for recognition
An initial cultivation visit with a corporate donations officer will offer the best opportunity to present a: -
Answer: Formal oral presentation, usually of short duration
The immediate goal of corporate participation in cause related marketing is to: - Answer: Enhance the
corporate image
Thank you letters for gifts are most influential when sent to donors within : - Answer: Two days
To move towards a successful "ask" it is most important for a constituency development plan to include:
- Answer: strategic communication measures and approaches to reach constituents
, Page 4 of 58
When is the most appropriate time to begin devoting time and energy into the development and
nurturing of a relationship with a donor? - Answer: Immediately upon receipt of donor's first gift,
irrespective of the gift size.
Donors are most likely to make additional gifts if they: - Answer: Are informed how gift was used and
difference it made ( IMPACT)
When conducting a visit on a prospective donor, it is most important to: - Answer: Listen for a
connection between the prospective donor's passions and the organizations goals
The first step in developing a strategy for communicating with donors is to: - Answer: Segment the
organizations audience
Which of the following is the most accurate statement regarding corporate donors?
A. Fundraisers should be prepared with extensive promotional materials on all programs
B. Corp donors are too busy for regular feedback
C. Fundraisers should ask for large gifts quarterly
D. Corporate donor communications should be concise and thoughtfully prepared - Answer: D.
Corporate donor communications should be concise and thoughtfully prepared
Which of the following would be most successful in strengthening the bond bw an organization and top
donors?
A. Acknowledge their gifts and be strategic in requests for their time
B. Target them as prospective donors for planned gifts or bequests and sponsorships
C. Remove them from direct-mail lists and phone a thon solicitations
D. Outline a plan for the year that includes regular contact with each of them - Answer: D. Outline a plan
for the year that includes regular contact with each of them
Thank - you letters are most effective when they: - Answer: are personalized and tailored to the appeal
